Creating and using color palettes
Video: Creating and using color palettesFinding and choosing a color palette is a hurdle to be cleared with joy. Now if you're joining me from the last video let me apologize for my outpouring emotion in this chapter. But as a designer, color is something that I hold near and dear. Now in the last video we talked in very broad terms about how colors can impact how someone feels. People that do branding know this and they work with colors all the time. Now another thing they do is actually create the entire color palette. Now I know some of us designers can create color palettes from the gut, meaning you just choose colors and as you're choosing different colors you can say yeah, that works and no, that doesn't. But sometimes you have a hard time picking colors.
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In Motion: Principles of Motion Graphics, Ian Robinson shares the core concepts and techniques used to create real-world motion graphic elements in Apple Motion. The course starts with finding the initial inspiration for a project and then covers how to bring those ideas to life using the tools in Motion, including type treatments, filters, textures, and lighting. Two projects demonstrating how to animate a title sequence and how to assemble a graphics package are also included. Exercise files accompany the course.
- Shortcuts for previewing and setting type
- Using type as a design element
- Creating dynamic transitions
- Creating and using color palettes
- Working with particles to create depth
- Adding details with lighting
- Integrating audio in a project
- Editing techniques
- Animating a lower 3rd
- Animating and styling a map
- Building a storyboard
Creating and using color palettes
Finding and choosing a color palette is a hurdle to be cleared with joy. Now if you're joining me from the last video let me apologize for my outpouring emotion in this chapter. But as a designer, color is something that I hold near and dear. Now in the last video we talked in very broad terms about how colors can impact how someone feels. People that do branding know this and they work with colors all the time. Now another thing they do is actually create the entire color palette. Now I know some of us designers can create color palettes from the gut, meaning you just choose colors and as you're choosing different colors you can say yeah, that works and no, that doesn't. But sometimes you have a hard time picking colors.
It makes sense to actually look for help. There is a great web site here I am going to show you where it's going to help you choose color palettes that you can then integrate into all your projects. So we need to just dip out a color for a quick second and jump into our web browser. So go to the web site http://kuler.adobe.com. That's kuler.adobe.com. Now the site has been up for years and they've actually gone through and built this application directly into a lot of the applications in Creative Suite.
But the web site still lives on, because there are lots of people that are fans of color palettes. You can see if you actually create an account by registering, you can go ahead and share the different color palettes that you've come up with. Now the section we want to focus on right here is Create. So if we click Create, now we're within the Kuler tool. The first thing up here in the right I want to show you. If you're signed in when you save your color palette, you can save it publicly or privately. So if you do want to share it with people, you can, like if you're in a workgroup, or if you want to share it privately, so you can just log in and look at your different color pallets.
you can do that as well. Now we'll start from the left to right in working with the tool. So let's choose starting from a color and over here we have different rules. So before I show you the rules, let's look actually at the wheel. If you notice, there's one color that's highlighted in white. And that is your base color. If we go ahead and click directly on that color, notice we have interactive control over choosing our color scheme. So I can make it less saturated or more saturated and rotate around the color wheel. It's kind of cool. But what if I want to change some of these other colors? Well, I can click directly on the other little circles and manipulate them accordingly, and notice since I am in this Analogous rule, it's actually distorting the other colors in a very specific pattern.
So let's see what happens if we change the rule. If I choose Monochromatic, notice now our base color is on the same exact line as all of the other colors, because it's a monochrome. So it's just different brightness values or saturation values within a specific color. Now the one I want to use for this example is going to be Compound. Now let's go ahead and click around and see if we can choose a color palette that we like. I am just going to rotate around here. I like Compound because I can get colors from the exact opposite sides of the spectrum.
So here I'll just go ahead and use this as a base. Now if we scroll down you'll notice the colors are labeled and underneath we actually have the Hue/Saturation values, RGB, CMYK, LAB. You get the idea. Now as video people we want to focus on RGB right here. Now to get these into our projects we just have to jump back into Motion. But before we do that I am just going to make a quick mental note, 255, 79, and 49.
That's my base color. So let's jump back into Motion here and let's start by selecting this graphic in the upper left. Now if you click in the canvas and you can't select it, no problem. Press F5 and just click right on the Rectangle layer here under the Cover Title layer. Now with that actually selected, let's go to the Inspector. And under Shape, I want you to go to the Style section, because that's where we can adjust the Fill. Now we'll leave the Fill mode to Color and I just want you to click once right on the color well. Now you should see this color wheel.
If you don't, make sure you're on the wheel selection up here in the upper left. Now in the wheel it looks strikingly similar to Kuler and I can click and drag around here, but I am not getting the actual RGB values. To get that, we have to choose the second option over here and make sure that you're on RGB sliders. Now if we just jump back to the project here, I didn't remember the number. So 255, 79, and 49. So here we go. 255, and we will do 79 and 49. I am just using Tab to move between the fields.
So if I like that color I can go ahead and just drag it and drop it right down here into the bottom of our Color panel. These colors will actually stay down here. Now if you click-and-drag on these three buttons, notice you can get a whole lot more extra spaces for you to save colors. So let's jump back and forth and just load the rest of our color palette really quickly. So 204, 100, 19. So now that I have all those colors put in at the bottom of my color picker, what happens if I do this a lot and I end up with just a ton of colors down here? I want to be able to actually save each individual palette.
There is an easy way to do that if we go to the next section of the color chooser right here under Palette. If you go to the little cog and click on New, it'll automatically come up as renamed. So I can just go ahead and rename that. Let's call this To Fly and click Rename. Now notice since I had this first color already selected, it automatically added it. Now if you want to just rename an individual color, just click right on the text. So I'll call this To Fly 1.
Now to save the other ones, all you have to do is click on them and click the plus button. So here I'll just click on it and click the plus button. Click on it and the plus button. You notice it's automatically numbering these for me even though I called this one 1. It just made sure that everything was numbered accordingly. Now obviously you can feel free to go back and label these and save them yourself. But that's how you save a palette. Now anytime you come back to these windows, you can just jump right back to your pre-saved palette right here. So now we actually have to build this out in the rest of our project.
I can go ahead and close my Color panel here and since the last color I clicked on was green, it automatically loaded that for this individual color here. Now I could keep going through and selecting elements and adding colors. But that's a process in and of itself. We are going to go ahead and do that in the next video. So for now when it comes to choosing colors, you can either go with your instincts or take a more analytical approach and use the web tools like kuler.adobe.com. Either way you should be able to find your true colors.
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