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Marketing

Learn how to develop, implement, and measure a winning marketing strategy using today's tools and platforms. Our marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.
Richard Downs
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Transform your Marketing

Are you curious how to drive traffic to your site? Attract and engage customers on social media? Advertise to the right audience using the right message? On lynda.com, training that will transform your marketing efforts today, is just a click away.

Learn Web Analytics

Learn the fundamentals of web analytics and then put it into practice with two of the most popular platforms, Google Analytics and Adobe Reports and Analytics.

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Understand Content Marketing

See how storytelling and other content marketing principles can assist in your marketing efforts.

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Take an SEO Deep Dive

Once you know the basics of search engine optimization, learn advanced SEO techniques. Go to the playlist.

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Get Started with Social Media Marketing

Learn how to build an online community and engage with them on top social platforms.

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Content Marketing and the Art of Storytelling

Telling a great story can lead to loyal customers and sold products. Storytelling is used to market almost any cause: commercial, creative, or charitable. Listen in, as C.C. Chapman talks about how great stories can elevate brands.

Watch this short documentary

Yo Santosa: Branding Expert

Yo Santosa's design firm, Ferroconcrete, creates campaigns and branding for nationally and internationally recognized companies. See how they have evolved brands like Pinkberry, TNT, and TBS.

Watch this short documentary

Try our Marketing tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.
53 Marketing courses · 1,501 video tutorials
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  • view course page for Facebook for Business

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to customers online.

    2h 33m
    Beginner
    Viewers:

  • view course page for Marketing Tips

    Marketing Tips Justin Seeley

    Stay up to date with marketing tools and techniques that will help you run your business more efficiently. New tips every other Wednesday.

    2h 18m
    Appropriate for all
     
    Viewers:

  • view course page for Ideas that Resonate

    Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.

    35m 42s
    Beginner
    Viewers:

  • view course page for Up and Running with Social Selling

    Learn how to enhance your LinkedIn profile for social selling and develop an efficient routine for social media monitoring and engagement with customers and prospects.

    42m 29s
    Beginner
     
    Viewers:

  • view course page for Google Analytics Tips

    Get new Google Analytics tips every other week in this series offering short solutions to common questions about online marketing and web analytics.

    3h 52m
    Intermediate
     
    Viewers:

  • view course page for Super Fans: The Future of the Music Industry

    In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.

    15m 38s
    Appropriate for all
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

  • view course page for Mobile Marketing Fundamentals

    Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.

    3h 35m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Adobe Reports and Analytics

    Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

    2h 38m
    Beginner
     
    Viewers:

  • view course page for Google Shopping and PLA Fundamentals

    Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.

    1h 19m
    Appropriate for all
     
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  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 16m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Essential Training

    Find out how your website is performing. Learn how to use Google Analytics to know more about your visitors; measure site traffic, ad performance, ROI, and conversions; and understand how people use your website.

    6h 0m
    Appropriate for all
     
    Viewers:

  • view course page for Writing Marketing Copy

    Learn how to craft compelling marketing copy to engage with your customers.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for C.C. Chapman: Content Marketing and the Art of Storytelling

    In this documentary, the director of award-winning marketing agency The Advance Guard explains how the power of storytelling can be used to market almost any cause: commercial, creative, or charitable.

    11m 13s
    Appropriate for all
    Viewers:

  • view course page for Writing Press Releases

    Writing Press Releases Lorrie Thomas Ross

    Learn how to write effective press releases. Get your company in the news while connecting to prospective clients and customers.

    43m 19s
    Appropriate for all
     
    Viewers:

  • view course page for Top 5 Tips for Search-Friendly Press Releases

    Learn the top 5 tips to writing search-friendly press releases.

    10m 22s
    Beginner
     
    Viewers:

  • view course page for Top 5 Money-Saving AdWords Tips

    Learn the top five tips to running cost-effective AdWords campaigns.

    5m 56s
    Beginner
     
    Viewers:

  • view course page for Pay-Per-Click Fundamentals

    Discover how to set up successful pay-per-click (PPC) marketing campaigns.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Google AdSense

    Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.

    1h 49m
    Appropriate for all
     
    Viewers:

  • view course page for Webinar Fundamentals

    Learn how to plan and host webinars for your company.

    1h 47m
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with Constant Contact

    Discover how to use Constant Contact's email marketing solution to design great-looking emails and send them to exactly the right audience.

    1h 4m
    Appropriate for all
     
    Viewers:

  • view course page for SEO: Keyword Strategy in Depth

    Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.

    4h 14m
    Appropriate for all
     
    Viewers:

  • view course page for Building an Online Community

    Discover how to create and cultivate an engaged online community for your business or product.

    25m 53s
    Appropriate for all
     
    Viewers:

  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
    Appropriate for all
     
    Viewers:

  • view course page for Business Storytelling with C.C. Chapman

    Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.

    16m 13s
    Beginner
     
    Viewers:

  • view course page for Creating a Responsive HTML Email

    Design a responsive HTML email that will adapt to varying screen sizes and render correctly in over 30 different email clients, including Gmail, Outlook, and Yahoo.

    1h 32m
    Beginner
     
    Viewers:

  • view course page for Personal Branding Basics

    Personal Branding Basics Lorrie Thomas Ross

    Learn how to manage the way you're perceived, online and off, with these personal branding strategies.

    54m 58s
    Beginner
     
    Viewers:

  • view course page for Content Marketing Fundamentals

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
    Viewers:

  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
    Appropriate for all
     
    Viewers:

  • view course page for Internet Marketing Basics

    Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.

    27m 35s
    Appropriate for all
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business Richard Colback

    Leverage LinkedIn to promote your business, foster community in your field, and attract talent.

    3h 8m
    Appropriate for all
     
    Viewers:

  • view course page for Building an Integrated Online Marketing Plan

    Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

    3h 7m
    Intermediate
     
    Viewers:

  • view course page for Video SEO Basics

    Optimize your videos for search engines and convert the traffic to achieve your business goals.

    1h 20m
    Appropriate for all
     
    Viewers:

  • view course page for Blogging for Your Business

    Blogging for Your Business Morten Rand-Hendriksen

    A primer for anyone tasked with starting a blog for a business.

    1h 27m
    Appropriate for all
     
    Viewers:

  • view course page for HTML5 Projects: Creating Surveys

    Engage your website visitors with a unique 3D survey built with HTML5, CSS, and JavaScript.

    1h 12m
    Intermediate
     
    Viewers:

  • view course page for Facebook for Business (2013)

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to fans online.

    2h 6m
    Beginner
     
    Viewers:

  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

  • view course page for Email Marketing Basics

    Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.

    56m 57s
    Appropriate for all
     
    Viewers:

  • view course page for Insights from an Online Marketer

    Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.

    35m 19s
    Appropriate for all
     
    Viewers:

  • view course page for Insights from a Content Marketer

    Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.

    17m 58s
    Appropriate for all
     
    Viewers:

  • view course page for SEO: Link Building in Depth

    Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link.

    2h 27m
    Intermediate
     
    Viewers:

  • view course page for Twitter for Business

    Twitter for Business Anne-Marie Concepción

    Shows you how to leverage the power of tweeting for business promotion and customer engagement.

    4h 44m
    Appropriate for all
     
    Viewers:

  • view course page for Analyzing Your Website to Improve SEO

    Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.

    1h 43m
    Intermediate
     
    Viewers:

  • view course page for SEO Fundamentals

    SEO Fundamentals David Booth

    Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.

    3h 29m
    Beginner
     
    Viewers:

  • view course page for Brand Building Basics

    Brand Building Basics Lorrie Thomas Ross

    Walks through the basics of branding your business or yourself through consistency, communication, and effective collateral.

    25m 8s
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business Lorrie Thomas Ross

    Discover how to create a profile, add contacts, and effectively promote a business with Google+.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    5h 27m
    Intermediate
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Introduces web marketers, web designers, business owners, and executives to the world of online marketing.

    1h 47m
    Beginner
     
    Viewers:

“The quality of the videos and teaching is excellent and rarely a week goes by when I do not sign in and learn something new.” —Brian L.
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