Marketing Training + Tutorials

Learn how to develop, implement, and measure a winning marketing strategy using today's tools and platforms. Our marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.
Richard Downs
.

Transform your Marketing

Are you curious how to drive traffic to your site? Attract and engage customers on social media? Advertise to the right audience using the right message? On lynda.com, training that will transform your marketing efforts today, is just a click away.

Learn Web Analytics

Learn the fundamentals of web analytics and then put it into practice with two of the most popular platforms, Google Analytics and Adobe Reports and Analytics.

Go to the playlist

Understand Content Marketing

See how storytelling and other content marketing principles can assist in your marketing efforts.

Go to the playlist

Take an SEO Deep Dive

Once you know the basics of search engine optimization, learn advanced SEO techniques. Go to the playlist.

Go to the playlist

Get Started with Social Media Marketing

Learn how to build an online community and engage with them on top social platforms.

Go to the playlist

Content Marketing and the Art of Storytelling

Telling a great story can lead to loyal customers and sold products. Storytelling is used to market almost any cause: commercial, creative, or charitable. Listen in, as C.C. Chapman talks about how great stories can elevate brands.

Watch this short documentary

Yo Santosa: Branding Expert

Yo Santosa's design firm, Ferroconcrete, creates campaigns and branding for nationally and internationally recognized companies. See how they have evolved brands like Pinkberry, TNT, and TBS.

Watch this short documentary

Try our Marketing tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.

Marketing Topics

Marketing Skill level

Marketing Software

Marketing Author

More options

89 Marketing courses · 2,546 video tutorials
sort by:
  • view course page for Facebook for Business

    Facebook for Business with Brad Batesole

    Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand.

    2h 45m
    Beginner
    Viewers:

  • view course page for Marketing Tips

    Marketing Tips with Justin Seeley

    Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

    5h 44m
    Appropriate for all
     
    Viewers:

  • view course page for Spying with SEO Tools

    Spying with SEO Tools with Anson Alexander

    Learn how to use SEO tools and techniques to research the competition online. Find out what keywords your competitors are optimizing for—and then outrank them on search engine results pages.

    1h 12m
    Intermediate
     
    Viewers:

  • view course page for Content Marketing Fundamentals

    Learn how to develop, implement, and measure a successful content marketing strategy.

    2h 1m
    Beginner
     
    Viewers:

  • view course page for eBay for Sellers Essential Training

    eBay for Sellers Essential Training with Christopher Matthew Spencer

    eBay PowerSeller Christopher Matthew Spencer shares how to sell virtually anything for a profit on eBay.

    2h 48m
    Beginner
     
    Viewers:

  • view course page for Marketing Research Fundamentals

    Get to know customers at a deeper level—not as stats but as people—with marketing research. Learn about the methods, approaches, and process of conducting market research.

    1h 15m
    Beginner
     
    Viewers:

  • view course page for Advanced Facebook Advertising

    Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.

    1h 48m
    Intermediate
     
    Viewers:

  • view course page for Facebook Advertising Fundamentals

    Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, promote pages and posts, and track your campaign's performance.

    1h 42m
    Beginner
     
    Viewers:

  • view course page for Value-Based Pricing

    Value-Based Pricing with Stefan Michel

    Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.

    37m 17s
    Appropriate for all
     
    Viewers:

  • view course page for International SEO Fundamentals

    Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world.

    1h 59m
    Beginner
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    1h 26m
    Beginner
     
    Viewers:

  • view course page for Google Tag Manager (V2) Essential Training

    Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.

    2h 4m
    Beginner
     
    Viewers:

  • view course page for International Marketing Fundamentals

    Learn how to evaluate international markets and determine the best marketing approaches to use for each target market.

    1h 59m
    Appropriate for all
     
    Viewers:

  • view course page for Top 5 Tips for Marketing Your Product Internationally

    Get the top 5 tips for marketing products and services to customers overseas.

    9m 11s
    Appropriate for all
     
    Viewers:

  • view course page for Sales Fundamentals

    Sales Fundamentals with Jeff Bloomfield

    Find out what makes salespeople effective, and learn specific strategies for prospecting and product positioning and developing a sales process.

    1h 1m
    Appropriate for all
     
    Viewers:

  • view course page for The Science of Sales

    The Science of Sales with Jeff Bloomfield

    Learn how the science of sales—understanding who people buy from and why—can help you better connect with your customers and their needs.

    1h 0m
    Appropriate for all
     
    Viewers:

  • view course page for Branding Fundamentals

    Get a framework for branding, and learn how to develop and launch a brand and measure its success.

    1h 26m
    Beginner
     
    Viewers:

  • view course page for Top 5 Tips for Naming Your Brand

    Learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable, with these 5 short branding tips!

    12m 16s
    Beginner
     
    Viewers:

  • view course page for Writing a Marketing Plan

    Learn how to write and present a great marketing plan.

    36m 34s
    Beginner
     
    Viewers:

  • view course page for Growth Hacking Fundamentals

    Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Pinterest for Business

    Pinterest for Business with Cynthia Sanchez

    Lay the foundation for a great Pinterest presence, which starts with marketing research, a strategic approach, and a website prepped for successful pinning.

    1h 43m
    Beginner
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 31m
    Beginner
     
    Viewers:

  • view course page for Public Relations Fundamentals

    Public Relations Fundamentals with Deirdre Breakenridge

    Learn modern PR practices and techniques. See how to develop your organization's reputation, leverage social media, engage reporters and bloggers, and measure PR outcomes.

    2h 10m
    Beginner
     
    Viewers:

  • view course page for SEO Fundamentals

    SEO Fundamentals with David Booth

    Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.

    3h 27m
    Beginner
     
    Viewers:

  • view course page for Using Office 2013 Themes and Templates for Branding

    Learn how to create themes that can be used in all Office 2013 apps, and build the themes into templates that lock down content.

    3h 41m
    Beginner
     
    Viewers:

  • view course page for Top 10 Social Media Management Tools

    Learn about the pros, cons, pricing plans, and features of the top ten social media management tools, a group that includes Buffer, HootSuite, TweetDeck, and BuzzSumo.

    51m 59s
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business with Anson Alexander

    Market a product or service and build an online following by creating a great Google+ page.

    1h 53m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Tips

    Google Analytics Tips with Corey Koberg

    Get new Google Analytics tips every other week in this series offering short solutions to common questions about online marketing and web analytics.

    5h 4m
    Intermediate
     
    Viewers:

  • view course page for Creating a Responsive HTML Email

    Design a responsive HTML email that will adapt to varying screen sizes and render correctly in over 30 different email clients, including Gmail, Outlook, and Yahoo.

    1h 43m
    Beginner
     
    Viewers:

  • view course page for Creating Better Blog Content

    Creating Better Blog Content with Virginia O'Connor

    Learn to create compelling blog content that engages readers and helps achieve your goals, with tools and tips for everything from generating ideas to running contests.

    1h 9m
     
    Viewers:

  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 22m
    Beginner
     
    Viewers:

  • view course page for Print Production Essentials: Direct Mail

    Learn how to design and send cost-efficient, engaging direct mail campaigns that follow all of the guidelines of the US Postal Service while "pushing the envelope" creatively.

    2h 10m
    Beginner
     
    Viewers:

  • view course page for Bing Ads Essential Training

    Bing Ads Essential Training with Joseph Kerschbaum

    Learn how to reach more customers and grow your business with the Bing Ads platform.

    1h 41m
    Beginner
     
    Viewers:

  • view course page for SEO for Local Visibility

    SEO for Local Visibility with Brad Batesole

    Achieve maximum visibility in search rankings with these local SEO strategies.

    2h 31m
    Intermediate
     
    Viewers:

  • view course page for Twitter for Business

    Twitter for Business with Brad Batesole

    Learn how to promote your business and connect to new customers and clients with Twitter.

    2h 27m
    Beginner
     
    Viewers:

  • view course page for Top 5 YouTube Channel Tips

    Top 5 YouTube Channel Tips with Anson Alexander

    Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

    13m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Marketing and Monetizing on YouTube

    Learn how to create a winning presence and earn revenue from your videos on YouTube.

    2h 57m
    Appropriate for all
     
    Viewers:

  • view course page for Conversion Rate Optimization Fundamentals

    Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

  • view course page for Optimizely Fundamentals

    Optimizely Fundamentals with Michael Duquet

    Improve your conversion rate and lift your revenue, by putting website testing and optimization principles into practice with Optimizely.

    1h 8m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Slideshare

    Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.

    45m 24s
    Appropriate for all
     
    Viewers:

  • view course page for Marketing Fundamentals

    Provides a roadmap for how to develop, implement, and measure a successful marketing plan.

    2h 8m
    Beginner
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business with Viveka von Rosen

    Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

    1h 33m
    Beginner
     
    Viewers:

  • view course page for MailChimp Fundamentals

    MailChimp Fundamentals with Virginia O'Connor

    Learn how to run email marketing campaigns with MailChimp, the free, trusted, and flexible email marketing solution.

    1h 24m
    Beginner
     
    Viewers:

  • view course page for Facebook Advertising Fundamentals (2014)

    Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, and track your campaign's performance.

    1h 30m
    Beginner
     
    Viewers:

  • view course page for Facebook for Business (2014)

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to customers online.

    2h 33m
    Beginner
     
    Viewers:

  • view course page for Ideas that Resonate

    Ideas that Resonate with Stefan Mumaw

    Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.

    35m 42s
    Beginner
     
    Viewers:

  • view course page for Social Selling with LinkedIn

    Learn how to enhance your LinkedIn profile for social selling and develop an efficient routine for social media monitoring and engagement with customers and prospects.

    42m 29s
    Beginner
     
    Viewers:

  • view course page for Super Fans: The Future of the Music Industry

    In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.

    15m 38s
    Appropriate for all
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals with Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

“lynda.com has enabled me to grow my skill set at an affordable price. I find the business profiles/documentaries inspiring and the training is top notch.” —Shawn C.
more from our members »

Try it free

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.