Google Ads Essential Training Preview

Google Ads Essential Training

With Brad Batesole Liked by 2,370 users
Duration: 2h 47m Skill level: Beginner Released: 12/1/2022

Start my 1-month free trial

Course details

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.8 out of 5

2,048 ratings
  • 5 star
    Current value: 1,736 84%
  • 4 star
    Current value: 264 12%
  • 3 star
    Current value: 37 1%
  • 2 star
    Current value: 6 <1%
  • 1 star
    Current value: 5 <1%

Contents

What’s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.