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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Blogs are a wonderful online marketing resource, with the right strategy in place, of course. Frequent blogging can create a voice for your organization, communicate the value of the products or services you have to offer, and help boost search engine visibility. Blogging is a foundational base for leveraging social media connections, and a way to position an organization as an authority in their respective field. A blog can also serve as a networking hub for customers to interact, and have a conversation with you or your company.
Blogging can be an amazing piece of marketing collateral to help build brand loyalty, and drive long term customer commitments. Benefits aside, blogging is a responsibility. It requires commitment, and dedication to customer understanding. Start your to blog or not to blog online marketing decision making process by first understanding the six secrets to blogging success.
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