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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
We've covered a lot of social media marketing options. Here is one that you may not have thought of as a marketing tool: wikis. An example of a wiki is Wikipedia; a free encyclopedia that anyone can add, edit, or contribute to. Wikipedia is considered one of the most important sources of information on the Internet. From an online marketing perspective, having a Wikipedia entry could increase the chance that Google, and other search engines, will place your company higher in their search engine results.
The word wiki is short for fast. Wikipedia allows anyone to quickly create an account to add or edit listings. See if your organization has a listing there. You never know since anyone can post there. Wikipedia is an encyclopedia, so they do want facts, not a bunch of marketers using this social site as a way to sell. For those of you interested in being on Wikipedia for online marketing visibility, and credibility boosting, I encourage you to go online and read their editorial guidelines to see what they allow and do not allow, to see if your organization could potentially have a listing there.
Another online marketing idea is to create your own wiki, allowing your customers to connect and share ideas. Organizations use wikis to help people come together and share knowledge. Wikis can be public, like Wikipedia, but they can also be private to a certain user group, like academics, or professionals in a certain field. Marketing is about maximizing relationships. So don't discount the power of bringing people together under your brand to connect, collaborate, and potentially accelerate idea sharing.
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