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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
This course is for anyone looking to tackle the power of online marketing. It's not what we know, but what we're open to learning. If you're interested in a career in online marketing, you need to market your products and services more successfully, or you're a Web pro looking to expand your services, then this course is for you. No matter how experienced or inexperienced you are with online marketing, you need to know the fundamentals so your marketing work works. Online marketing isn't so much about the tools and technologies, but more about how we use the tools, so our work is on-brand, on-point, and true to purpose.
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