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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Video sharing can be a brilliant online marketing medium. Video watching is one of the number one activities happening online, which you are doing now. Video works marketing wonders, because the way we take in video messaging is more show me, versus tell me. One of the main reasons video works so well as a marketing tool is because of the entertainment factor. I'm not proposing that all videos need to be funny to work; they just need to be enjoyable to watch. This can mean that they are fun, funny, educational, useful, or just thought-provoking.
Most videos designed to support online marketing are short; 15 to 45 seconds in length. If you have videos to share, you can create an account on a video sharing site to share content, and then embed the links to the video into your Web site, blog, or add them to social networking sites, like Facebook or LinkedIn. YouTube is the number two search engine on the World Wide Web. An added value point to having videos on video sharing sites like YouTube is that you can potentially help increase search results if you use search rich descriptions when you upload your videos.
Just like Web site pages have meta-titles and descriptions that help tell search engines what each page of the site is about, video titles, descriptions, and tags work in a similar way. Be sure to use descriptive phrases when you upload videos to reap the additional search visibility benefits of this social media channel. Sharing videos can be a great online marketing addition if the videos are mindfully executed. I cannot emphasize enough how important it is to make sure that your videos have good content in them.
Some of you may be able to produce videos on your own, and some of you may decide to hire professionals. Just make sure that what you share is on-brand, and on-purpose, meaning that it is edited and produced intelligently. Videos can be compelling content to support online marketing. Let's look next at social news and bookmarking as another creative social media marketing option.
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