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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization's e-mail provider is not a best practice. Internet Service Providers, ISPs, watch for high-volume mailings. If there is any suspicion that something is marketing-related, such as a large number of recipients being sent to, even the smallest organization's list can be blocked. E-mail terminology calls this getting blacklisted, and it will freeze an entire organization's e-mail system until the sender gets back in the ISP's good-sender list, or whitelist.
Setting an organization up with third- party e-mail management software allows marketers to work with larger, compliant, ISP-friendly companies, and enables productive list management for scalability. There are lots of third-party e-mail management systems, including Constant Contact, Silverpop, Infusionsoft, AWeber, and MailChimp. Now that we've covered the need for e-mail management terminology, let's look at messaging strategy.
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