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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
In today's social-centric world, people are empowered with choices at the click of our fingertips. Nowadays, we tend to be more likely to trust our peers, versus companies. Social shopping and opinion sites allow us to get feedback easily. Social shopping and opinion sites are included in online marketing, because organizations can tap tools like Yelp, Google Reviews, and other sites to review what is being said about their organization, and create a forum for happy customers to spread the word.
The good news is that great testimonials shared on a third-party site can serve as a great credibility source, and a source of new traffic. The bad news is that negative reviews can impact your brands, so sites like these do need to be monitored. Social shopping sites, like Groupon, and LivingSocial, are ways to create special deals, often at a substantial discount, to get customers to use your products and services. Social shopping sites can work as an online marketing option to expose new clients to your business.
Just think before you set your deal up to make sure you are attracting ideal clients that will come back, versus bringing in deep discount seekers who only want a low price deal. Be sure that if you tap tools like this, that there is strategy in place. Visit social shopping sites to get an idea of what other companies are doing to help get your social media marketing creative juices flowing.
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