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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Social media advertising is a form of online advertising that involves buying ads on social media sources. Social media ads can be very targeted promotional options. Think about this: when you create your Facebook profile, you include your age, city, interests, and more. Advertisers can target their ads specifically to target people based on that custom targeting criteria. Visit facebook.com/advertising to create an ad. You can see how the ad solutions work without putting in a credit card, so I encourage you to go there and give it a spin.
Another place social media advertising can be tested is within industry and work-related social networking sites catering to professionals, like LinkedIn. Like Facebook, with LinkedIn you can visit their advertising area to see how you can target by geography, but also get more professionally focused ad-wise, targeting things like company, people's job titles, and even age. You can go to linkedin.com /directads to learn more. You may be surprised when you see how targeted your ads can be.
When the masses are using social media everyday, indeed, many times a day, there is an opportunity to reach people. But remember that your ads have to make an impression against the sea of noise that is already happening there.
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