Online Marketing Basics
Illustration by Richard Downs

Social events


From:

Online Marketing Basics

with Lorrie Thomas Ross

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Video: Social events

Social networking is about connecting people online. For those of you who have events offline, you have social media marketing options that can help boost visibility, and increase live foot traffic to your business location, or specifically to an event. Sites like foursquare allow members to note their locations with their mobile phones, and find out where their friends are. Organizations may get creative marketing-wise, and encourage people to check in to their location by offering an incentive. Here's an example of someone checking into foursquare.
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  1. 3m 3s
    1. Welcome
      1m 46s
    2. Who is this course for?
      40s
    3. Using the exercise files
      37s
  2. 5m 30s
    1. Online marketing defined
      2m 14s
    2. How online marketing works
      48s
    3. Distinctions of online marketing
      1m 6s
    4. Components of online marketing
      1m 22s
  3. 5m 59s
    1. Online marketing planning and success
      3m 0s
    2. Defining your target market
      1m 14s
    3. Online marketing measurement
      1m 45s
  4. 9m 51s
    1. Site map
      2m 4s
    2. Site components
      1m 24s
    3. Wireframing
      1m 53s
    4. Elements of a successful site
      1m 51s
    5. Home page best practices
      1m 40s
    6. Privacy policy
      59s
  5. 9m 24s
    1. DIY or hire help?
      1m 57s
    2. Web site platforms
      1m 47s
    3. Domain names
      2m 28s
    4. Choosing a hosting company
      1m 7s
    5. Web site maintenance and management
      1m 17s
    6. Mobile sites
      48s
  6. 11m 44s
    1. Authority marketing
      1m 26s
    2. Article marketing
      3m 29s
    3. Social media content
      2m 52s
    4. Online PR
      2m 44s
    5. Web site and email content
      1m 13s
  7. 13m 0s
    1. Overview of search engine marketing (SEM)
      1m 6s
    2. Search engine optimization (SEO)
      8m 16s
    3. Paid search
      2m 25s
    4. Local search
      1m 13s
  8. 19m 13s
    1. Social media, social networking, and social media marketing defined
      1m 16s
    2. Blogging and microblogging
      3m 14s
    3. Social networking
      2m 33s
    4. Video sharing
      2m 8s
    5. Social shopping and opinions
      1m 28s
    6. Social news and social bookmarking
      1m 17s
    7. Social events
      2m 7s
    8. Wikis
      1m 44s
    9. Social media strategy
      3m 26s
  9. 8m 56s
    1. To blog or not to blog?
      1m 1s
    2. Blogging success
      4m 46s
    3. Blog content creation ideas
      3m 9s
  10. 10m 46s
    1. Search ads
      1m 27s
    2. Display ads
      2m 57s
    3. Affiliate marketing
      1m 35s
    4. Social media advertising
      1m 25s
    5. Local advertising
      1m 20s
    6. Email advertising
      2m 2s
  11. 7m 1s
    1. Collecting email addresses
      2m 21s
    2. Using a third-party management company
      1m 5s
    3. Email messages
      3m 35s
  12. 2m 52s
    1. Online marketing strategy
      2m 1s
    2. Goodbye
      51s

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Watch the Online Video Course Online Marketing Basics
1h 47m Beginner Dec 07, 2011

Viewers: in countries Watching now:

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:
  • Defining the target market
  • Setting clear goals and success metrics
  • Working with web analytics software
  • Building a site map
  • Selecting a domain name and a web host
  • Planning for mobile
  • Conducting social media marketing
  • Developing an email marketing campaign
  • Exploring content marketing
  • Reviewing online public relations
  • Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
  • Reviewing blogging and microblogging
  • Looking at online advertising with search, affiliates, email, and more
Subject:
Marketing
Author:
Lorrie Thomas Ross

Social events

Social networking is about connecting people online. For those of you who have events offline, you have social media marketing options that can help boost visibility, and increase live foot traffic to your business location, or specifically to an event. Sites like foursquare allow members to note their locations with their mobile phones, and find out where their friends are. Organizations may get creative marketing-wise, and encourage people to check in to their location by offering an incentive. Here's an example of someone checking into foursquare.

Right before the Two Trees environmental meeting, they go to foursquare, check in on their mobile device exposing the organization to all of their friends. So potentially Two Trees environmental may get exposure to someone's network that they maybe hadn't been exposed to previously, creating a low-cost or no-cost marketing channel. Event sites like meetup.com and eventbrite help people find events based on their interests and location. Event sites also make event announcements and RSVP management easy, thanks to the ability to post and manage it all on the event sites, sparing you the time to learn how to program Web pages on your own.

Both foursquare and other event sites are part of social media marketing, as people flock to sites like this to look for events that they are interested in, giving an organization great visibility. Here's an example of a Two Trees environmental event promotion. They wanted to bring together passionate, environmental, friendly business owners, so what they did is they went to an event planning site; put the event information in there allowing people in their geographic location to search, find, RSVP, and figure out all the event details.

This was a low-cost or no-cost way for them to get exposure, and bring together a bunch of like-minded professionals. The power of live networking will never fade. Thanks to the power of sites like foursquare, and event promotion sites, like meetups, or eventbrite, you can amplify your message online to boost virtual and live connections.

Find answers to the most frequently asked questions about Online Marketing Basics .


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Q: Where can I learn more about internet marketing?
A: Discover more about this topic by visiting internet marketing on lynda.com.
 
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