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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Social networking is about connecting people online. For those of you who have events offline, you have social media marketing options that can help boost visibility, and increase live foot traffic to your business location, or specifically to an event. Sites like foursquare allow members to note their locations with their mobile phones, and find out where their friends are. Organizations may get creative marketing-wise, and encourage people to check in to their location by offering an incentive. Here's an example of someone checking into foursquare.
Right before the Two Trees environmental meeting, they go to foursquare, check in on their mobile device exposing the organization to all of their friends. So potentially Two Trees environmental may get exposure to someone's network that they maybe hadn't been exposed to previously, creating a low-cost or no-cost marketing channel. Event sites like meetup.com and eventbrite help people find events based on their interests and location. Event sites also make event announcements and RSVP management easy, thanks to the ability to post and manage it all on the event sites, sparing you the time to learn how to program Web pages on your own.
Both foursquare and other event sites are part of social media marketing, as people flock to sites like this to look for events that they are interested in, giving an organization great visibility. Here's an example of a Two Trees environmental event promotion. They wanted to bring together passionate, environmental, friendly business owners, so what they did is they went to an event planning site; put the event information in there allowing people in their geographic location to search, find, RSVP, and figure out all the event details.
This was a low-cost or no-cost way for them to get exposure, and bring together a bunch of like-minded professionals. The power of live networking will never fade. Thanks to the power of sites like foursquare, and event promotion sites, like meetups, or eventbrite, you can amplify your message online to boost virtual and live connections.
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