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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
As you move from identifying the rooms you want in your house, a.k.a. the pages of your site, you also need to start thinking about Web site components, as those will need to be built into your wireframe, which we will cover shortly. Think of site components as things you want in the main rooms of your house. Do you plan to have online marketing widgets, like Facebook, Twitter, LinkedIn, or YouTube that users can click to? Is building your e-mail newsletter list a priority? If so, you may want a sign up box designed into your site.
Here are some examples of online marketing site components. What you will see are things like, get a free consultation. This is a button that helps promote action for someone that potentially would like a free consultation. You may also see things on the footer of a Web site, like blog, or YouTube, Facebook; little links that have small icons next to them that might get integrated into the design process. Let's not forget the e-mail sign up. You'll see things like, join our e-list to get environmental news, articles, and case studies.
This would be something that our case study, Two Trees environmental, could potentially use to help build their e-mail newsletter list. You don't have to design the components like you see here. You just have to clearly document what components you want to include, so they don't get lost in the design process.
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