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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
As important as it is to have a robust Web site that employs online marketing best practices, consider programming your Web site to be mobile-friendly, or build a dedicated mobile Web site. What you see here is a dedicated mobile site for Two Trees environmental that better serves Web visitors who are searching for their services and information on their smartphones. A mobile site is architected differently than a traditional Web site to accommodate the small space on the mobile screen. Copy as minimal, often bullet points, and design can be distinct.
Some of you may even come up with an idea for creative mobile app to add to the online marketing mix. Now that you know what is important to address when building a Web site, let's look at what holds the site and all of our marketing together; content marketing.
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