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Video: Using Facebook Messaging for Pages to connect with customers

- Hi, and welcome to another episode of weekly marketing tips. I'm Brad Batesole, and this week I'd like to talk about the new message feature available to Facebook page admins. Earlier in August, Facebook announced Pages Messaging, calling it a new way for people and businesses to connect. You can find the blog post at facebook.com/ business/news/pages-messaging-updates. Now, I haven't been able to gain access to this feature yet, but I do have some photos, so I can show you what it looks like.
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  1. 10m 2s
    1. Using Facebook Messaging for Pages to connect with customers NEW
      3m 29s
    2. 43s
      1. Welcome: Handoff
        43s
    3. 13m 6s
      1. Demystifying bounce rate
        3m 48s
      2. Updates to Facebook's CPC measurement
        2m 23s
      3. Using LinkedIn's Social Selling Index (SSI)
        6m 55s
    4. 36m 19s
      1. The 17 minute SEO
        17m 32s
      2. Summer marketing considerations
        3m 57s
      3. How to present pricing
        3m 58s
      4. MozCon recap
        8m 16s
      5. Showing your birthday on Twitter
        2m 36s
    5. 18m 13s
      1. Using the Facebook Pages to Watch feature
        2m 54s
      2. Using Twitter's audience insights
        5m 6s
      3. Using Google's new Search Console
        5m 51s
      4. Expanding your marketing reach through Pinterest
        4m 22s
    6. 22m 59s
      1. Using Twitter's Quick Promote feature
        4m 6s
      2. Changes to URLs in Google mobile search results
        4m 43s
      3. Using Buzzsumo for content marketing
        6m 34s
      4. Getting started with text message marketing
        7m 36s
    7. 30m 0s
      1. Meerkat and Periscope
        7m 27s
      2. Hosting promotional giveaways through Amazon Giveaway
        4m 24s
      3. Creating a call-only ad in Google AdWords
        7m 20s
      4. Using IFTTT's new mobile app: Do Camera
        4m 19s
      5. Using the Facebook Ads Manager app
        6m 30s
    8. 34m 10s
      1. Google analytics spreadsheet add-on
        6m 51s
      2. Setting up automated campaigns in mailchimp
        7m 37s
      3. Starting your first remarketing campaign
        5m 58s
      4. Setting up Google Webmaster Tools
        13m 44s
    9. 22m 43s
      1. Using Facebook offers
        6m 41s
      2. Google's mobile-friendly search label
        4m 31s
      3. Creating a pop-up offer with WordPress
        6m 3s
      4. Using Unbounce to build and A/B test landing pages
        5m 28s
    10. 13m 19s
      1. Using Peek to provide usability testing
        2m 58s
      2. Prequalifying traffic when running pay-per click ads
        2m 11s
      3. Marketing the cost of your service with customers
        3m 20s
      4. Using surveys to guide business decisions
        4m 50s
    11. 1m 36s
      1. Handing off the series to Brad
        43s
      2. Welcome to the series
        53s
    12. 5m 47s
      1. Tracking your Twitter analytics
        3m 26s
      2. How to properly reply to someone on Twitter
        2m 21s
    13. 7m 15s
      1. Using the new Pinterest messaging system
        2m 15s
      2. How to create Rich Pins on Pinterest
        5m 0s
    14. 10m 59s
      1. Five ways to improve your WordPress blog
        6m 19s
      2. Growing your email list with a WordPress blog
        4m 40s
    15. 12m 23s
      1. How to get your tweets noticed
        6m 57s
      2. Adding Twitter card functionality to your blog
        5m 26s
    16. 10m 2s
      1. How to create a more engaging Instagram profile
        2m 14s
      2. The do’s and don’ts of Instagram marketing
        7m 48s
    17. 7m 29s
      1. Exploring the redesigned Facebook Page layout
        2m 39s
      2. Exploring the new Facebook Save feature
        4m 50s
    18. 11m 27s
      1. Customizing your profiles 101
        7m 22s
      2. Exploring the benefits of premium accounts
        4m 5s
    19. 11m 8s
      1. How to create custom audiences on Facebook
        5m 5s
      2. How to improve your reach without using ads
        6m 3s
    20. 7m 17s
      1. How to use hashtags in Twitter search
        3m 40s
      2. How to make a refined search on Twitter
        3m 37s
    21. 13m 40s
      1. What is CASL?
        7m 9s
      2. Five Ways to prepare your business for CASL
        6m 31s
    22. 7m 23s
      1. Creating content for LinkedIn
        3m 43s
      2. Using the LinkedIn publishing platform
        3m 40s
    23. 6m 26s
      1. Using Snapchat to engage customers
        2m 56s
      2. Six second story telling with Vine
        3m 30s
    24. 6m 13s
      1. Five ways to deal with negative comments
        2m 33s
      2. Creating a community around caring
        3m 40s
    25. 9m 51s
      1. Five Apps for social media management
        4m 53s
      2. How to reach your audience on mobile
        4m 58s
    26. 6m 3s
      1. Using Hootsuite to cross post your content
        2m 50s
      2. Scheduling posts with Hootsuite
        3m 13s
    27. 6m 49s
      1. 5 Ways to use Instagram for business
        3m 9s
      2. How to run a contest using Instagram
        3m 40s
    28. 7m 30s
      1. Creating a URL shortener with Bitly Pro
        2m 34s
      2. Five Ways to track your social media efforts
        4m 56s
    29. 5m 33s
      1. How to setup your Vine profile URL
        2m 28s
      2. Tips & tricks for better Vine videos
        3m 5s
    30. 10m 34s
      1. How to write better blog posts
        5m 59s
      2. Ten ideas for your next blog post
        4m 35s
    31. 7m 44s
      1. How to set your YouTube Channel URL
        2m 34s
      2. How to use tags effectively on YouTube
        5m 10s
    32. 12m 32s
      1. How to create a Pinterest business account
        4m 16s
      2. Five ways to use Pinterest for your business
        8m 16s
    33. 12m 44s
      1. How to run a contest on Facebook
        7m 30s
      2. How to use your Facebook Insights data effectively
        5m 14s
    34. 7m 2s
      1. How to claim your Google+ vanity URL
        2m 49s
      2. How to use hashtags on Facebook, Twitter, and Google+
        4m 13s
    35. 15m 15s
      1. How to grow your email list with Twitter
        7m 21s
      2. How to run a contest on Twitter
        7m 54s

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Watch the Online Video Course Marketing Tips
6h 59m Appropriate for all Jan 08, 2014 Updated Aug 26, 2015

Viewers: in countries Watching now:

Become more productive and boost the impact of your marketing efforts with Brad Batesole's weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you'll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. In addition to sharing from his bank of experience, Brad will answer questions submitted by lynda.com members. Send your question directly to him via brad@lynda.com and you might just see it in a future episode! Tune in every week to keep your marketing efforts fresh.

Subject:
Marketing
Authors:
Brad Batesole Justin Seeley

Using Facebook Messaging for Pages to connect with customers

- Hi, and welcome to another episode of weekly marketing tips. I'm Brad Batesole, and this week I'd like to talk about the new message feature available to Facebook page admins. Earlier in August, Facebook announced Pages Messaging, calling it a new way for people and businesses to connect. You can find the blog post at facebook.com/ business/news/pages-messaging-updates. Now, I haven't been able to gain access to this feature yet, but I do have some photos, so I can show you what it looks like.

If you're running an active Facebook page, you've probably run into the issue where you can only respond to customers in the same way they reached out to you. So, if someone comments on your post, the best you can do is reply via that comment. If they send you a private message, well, then you'll be able to respond via private message. For those of you with active pages, this can be frustrating. Oftentimes, customers ask for a help in a comment, but it's not the best forum to provide help, especially if you need sensitive account information.

Well, Facebook's latest change sets out to fix that. In the coming weeks, admins will be able to reply to public comments with a private message. You'll see a new message option appear next to the comments. Tapping it will let you respond privately as well as see the full comment for reference. Now, oftentimes we know there's value in being responsive. Part of the perks in social media marketing is that customers are able to see that your brand is quick to provide support. Fortunately, Facebook understands this, so when you respond privately, the comment will indicate to all public visitors that you've send the user a private note.

It's a great way to make sure your audience knows that you're handling requests. Now, keep in mind, Facebook also included a new option to allow users to block private messages from businesses. So you can't be 100% certain this feature will be available for everyone. Now, let's go back and talk a little bit again about that idea of being responsive. There's another side to this messaging change that is really interesting, and could impact the visibility of your brand. Facebook is now offering a new badge that will display on pages who respond to 90% of their messages in less than five minutes.

It'll flag the page with a text line saying, "Very responsive to messages." These ratings are dynamic and calculated on data based from the last seven days. All admins will now see your response rate and response time in the page insights, but for now, only the pages who meet the 90% response rate, and less than five minute response time, will have the public badge. It's so new that we'll likely see changes to what Facebook deems responsive, but for now, I suggest marking spam comments as spam which will help Facebook understand that you've replied even though there's nothing to really reply to.

There's a lot more under the hood here as well that I won't be covering this week. You'll likely find changes to your messaging tools, the insight dashboards, and to the Facebook page's mobile app. If you don't see the message feature just yet, hang tight, Facebook is rolling it out globally over the next several weeks. Thanks for checking in this week, as always, I'd love to hear from you, so let me know what you thought about this week's episode. Reach me on Twitter @bradbatesole, or via email, brad@lynda.com. I'll see you next week.

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