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Become more productive and boost the impact of your marketing efforts with Brad Batesole's weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you'll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. In addition to sharing from his bank of experience, Brad will answer questions submitted by lynda.com members. Send your question directly to him via email@example.com and you might just see it in a future episode! Tune in every week to keep your marketing efforts fresh.
- Hi, and welcome to another episode of Weekly Marketing Tips, I'm Brad Batesole, and this week, I'd like to talk about Twitter's announcements surrounding birthdays. On July 6th, Twitter let its users know, that they could now add their birthday, to their Twitter profile. Twitter is selling this as a way to alert your followers to your special day. So you can see here on my profile, here on the left-hand side, Twitter announces that today, is my birthday, now it's not actually my birthday, I just went in and set it up that way, so that we could see what happens.
Now you can also indicate whether this is public or private information, and another fun thing is when I refresh the page, you'll see that Twitter shows some balloon icons, floating through the page. And this helps draw some attention to your visitors, to let them know that it's your birthday, and they can give you a shout-out. Users can configure this from their profile, I'll show you how to do that, by selecting my profile icon in the upper right-hand corner. Now I'm actually logged in as H+ Sport, but that's fine, I'll use that profile, I'll choose View profile, and here on the right-hand side, we'll choose Edit profile, and you'll notice here in the bottom left-hand corner, there is now the option to add the Birthday.
I'll select that, and we can choose a month and a day, the icon to the right of that let's us choose if we want to make this information Public, share it only with My followers, People I follow, when we follow each other, or keep it private to only me. You'll notice that you then have to select a year, and this is required. You'll select the year and then choose if you want to make that year public, or choose from the options available to you. From there, simply choose Save changes. Now again, Twitter is making this seem like something fun and cool users can do to share their special day, but they require you to add in your year of birth, and that tells me a different story.
This suggests that Twitter is looking to provide advertisers with a more concrete ability to target users by age. Right now, Twitter has to leverage other methodologies, to determine their users ages, but now, as users volunteer this information over time, or if they make it mandatory, advertisers are going to gain access to even more data. It's too soon to leverage this now as an advertiser, but keep your eyes peeled for how this evolves the advertising game on Twitter. For now, you can keep tabs on your followers and give them a shout-out on their birthday, if they've set it up, and you can use that as a way to stay engaged.
You can also read more about this at blog.twitter.com. Thanks for checking in this week, as always, I'd love to hear from you, so let me know what you thought about this week's episode. Reach me on Twitter, @bradbatesole, and I'll see you next week!
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