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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
One of the best parts about search engine marketing is that there are ways for local organizations to get searched and found in verticals like local search. Let's take Two Trees Environmental for example. Two Trees Environmental is a business based in Los Angeles, California, so what they can do is they can go to search engines like Google, Yahoo, Bing, even sites like Superpages or Yellow Pages, and they can submit their business to these vertical search engines specific to local search.
And the search engines may ask for verification either by calling a phone number or sending a postcard to the address with a piece of code in it that has to be typed in once you submit your business. But as long as you can verify that you are a business owner at the address that you work at, you can get your site listed often for free simply by exploring local search engines. Search engine marketing is such a powerful online marketing medium. Knowing the basics will help you use all of your marketing assets as best as you can to boost your visibility.
Why do we care so much about search engine marketing? Well, if you're out of sight, you're out of mind.
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