Viewers: in countries Watching now:
In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Online marketing is an art and a science. There are so many low-cost and no-cost options available. As you venture into new channels to build credibility, improve online usability, boost visibility, and support salability, remember the power of online marketing scalability. Online marketing can start on a solid foundation and build and grow over time. Little investments can make a big impact to support marketing. It's the sum of all marketing parts that work together.
And one more point, have fun. If you aren't having fun with online marketing, what's the point? When you train your brain to enjoy the awareness, communication, connection, service, and selling process, it comes through to current and prospective customers.
Find answers to the most frequently asked questions about Online Marketing Basics .
Here are the FAQs that matched your search "" :
Sorry, there are no matches for your search "" —to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.