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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Once you have a domain name selected, you will need to have Web site hosting in place. Do your homework. You may want to confer with your Web masters to see if they have a recommended solution. If you are deciding on your own, here are some questions to ask. Do you have a small site, or a large site with a lot of required space for images, files, or hosting your own videos. Or, is it okay to pay less for a shared server? Can your videos live on third-party video sites, like Vimeo, or YouTube where they host the videos? Do you need a dedicated server for more guaranteed uptime? As we look back at the Two Trees environmental Web site map, we will see that this site is mostly text, with just a login for clients to access consulting PDF files.
So in this case, hosting requirements will not be extensive. A company like this would likely choose a lower priced hosting package to minimize costs. Whether you are building a new Web site, or optimizing an existing site, make sure you research a hosting solution that works best for your needs, as this impacts the speed of your site, as well as its uptime.
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