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Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time. Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results. Virginia will also show how to tailor your sign-up form, integrate with social media, and engage subscribers in creative ways that encourage them to open your emails and respond to calls to action. And, if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
Hi there, I'm Virginia O'Connor, and I want to welcome you to this MailChimp Fundamentals course. I have been using MailChimp since 2011. After using many other newsletter systems, I found MailChimp to be one of the easiest and friendliest platforms for sending regular emails to my lists and keeping track of subscribers. In this course, you'll learn how to create and manage your subscriber lists, how to design and send email newsletters, and we'll look at how to interpret the results of your newsletter campaigns.
You'll also learn how to create a sign up form and put that form on your website. After that, we'll take a look at some fun and creative ways to grow your subscriber list. I hope you enjoy this course. I certainly enjoyed putting it together for you.
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