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Configuring a shopping cart for your business usually means working with a series of shifting parts. Magento Go helps merchants quickly and easily build a store to sell products and services online, with no software to install and configure and no servers to manage. In this course, author Justin Seeley shows how to use the robust set of tools in Magento Go to create, manage, and grow your online business. The course covers setting up products, product categories, tax settings, and shipping methods; creating payment methods with PayPal, Authorize.Net, and Google Checkout; customizing your store's pages and themes; and managing customer data and product ratings.
Before you get started adding products your Magento Go store, it's a good idea that actually set up some of the internal components of the store, so that it's ready for you when you start adding products, and you can just go ahead and take it online. In order to do that you will need to go into the Store Management Console and you can do that by logging into your My Account dashboard and then clicking the big orange button that says Manage Store. Once you do that, that should launch your store. You will have enter in your username and password once again to get to this screen, but once you get to this screen, you will then be able to access something called Start My Store.
And this may be displayed on your screen by default, and you may see some check marks, and you may not see some check marks. Basically, what this is is a small checklist of things that you need to complete before you make your store active. You also notice at the top, it tells you this store is under construction and any orders place will not be fulfilled. That means if anybody buys anything, right now nothing is going to be happen, because you haven't published your store. The first thing you need to is set your language preference. And you can do that by setting your language here, and then choosing a language from this list. In this case, I'm in the United States, so I'll choose English (United States), click Submit.
Anytime you complete one of these tasks, it will automatically show a check mark next to it indicating you have completed it. Your contact information, that's the store contact information, that's your name, your address, and your phone number for your business. This is going to help customers interact with your brand, give them a point of contact and a way to get in touch with you. It's also a way of them to the find the email address from which you'll be sending them newsletters, that way they can add that to their whitelist, and get in touch with you and stay in contact with you at all times. You can also set your design elements, and that's the first thing we're going dive into, and that's going to be selecting and customizing your design.
Now I'm going to go in depth into theming and how to customize your theme a little bit later, but I want show you how to select a basic theme. So let's choose Select and Customize your Design, just hit Continue when this box pops up. It is just giving you heads up, letting you know that you can go in and change things via CSS if you wanted to. When you first come in here you will notice you have an active theme over here on the left. You can also choose from the available themes over here on the right. And when you select a theme, you can just click on it and it will automatically become your theme. So for instance, if I wanted to select this T-shop right here, I'll just click that and it automatically takes me to a new theme based on T-shop.
I can name this BigRobotTheme. Theme Description; a theme for my store and If I wanted to choose a thumbnail for that to differentiate it from something else, I can do that, but I'm not going to. For now, I'm just going to click Save. This is going to save my theme, and then over to the left you'll notice I have Design Setting, CSS Editor, Java Script, and Catalog Images. In this case, I'm going to leave those alone for now, because we are going to dive deep into those a little bit later. And so now, I'm just going to save it.
Once I do that it should return me back out. And you'll notice over here that I have my current theme still, but at the bottom I now have now my BigRobotTheme, and I can apply that just by clicking Apply. Basically, what you're doing here is creating a theme based off of one of their themes that they are providing to you, and you're not overriding their theme. They are actually allowing you to take a base set of styles and ideas and apply them to it's own new blank canvas which you can then change and alter in any way without actually affecting the original theme.
So once you have that applied, you can see BigRobotTheme, ready to go. And so now, I'm going to go back to my back to my Dashboard. I have set up my first basic theme and anytime I want to go see this, I can go in to a new tab and I can visit my website address bigrobottoys. gostorego.com, and once I do that, you'll be able to see the store and right now it is pretty blank, but you can see that I have is theme applied to it. It's very modern looking, kind of sci-fi-ish. So it's really fitting the look and feel of my robot toys. And at the bottom it's got about us where you can see all this information, customer service, site map, all these things are automatically entered for you.
And so at anytime you want to preview your site just remember what your address is; in this case bigrobottoys.gostorego.com. You can access that in your browser and be able to preview it at any given time. I'll close that up and go back into My Dashboard. And I'll go back upto Start My Store and let's go back to Design and let's choose Set Your Logo. Inside of this set logo section you will notice you have three options to set up here. The first one is your store logo, the second one is the logo for your emails and the third one in something called a favicon.
The store logo is something that's going to be displayed in the top portion of whatever theme you've chosen. So for instance, in that theme that we were just looking at where it said Modern Style, that's where this logo is going to appear. The size of this logo is going to vary from theme to theme, so my suggestion to you is find the theme that works for you, and then locate the image and try to gauge exactly how big that it is, and you can then produce an image that fits that particular size. You can also select a logo for your store emails. This is going to be something that appears in the header of the emails that are sent to your clients, whether that be purchase confirmation or a newsletter you send out, or whatever it might be. This logo will always be at the top.
This could be anything from 500 pixels to 650 pixels wide, generally 650 is about as wide as I would go. It could be as tall as you wanted to be any where from say one to 300 pixels probably would work. And then finally, you can add in something called the favicon. And the favicon, the easiest way to describe it is to show it to you. Up here in my tabs, in my web browser, you see this little logo right here; that is a favicon. It's the little bookmark icon that's associated with the websites that you visit. The favicon needs to be something that is distinguishable to your website, but also really easy to read and understand what it means.
So in this case, this M stands for Magento. It's the Magento logo and that corresponds to of course the Magento brand. It's very simple, it's very small. And you need to make sure also that this is a complete square. So it needs to be like 50x50 pixels or 20x20 pixels. It can be in a multitude of formats, including ICO, PNG, GIF, JPEG, APNG or SVG, any of those formats will be fine. You just need to make sure again that it is perfectly square. For your logos, for your emails and store website, those can be in either JPEG, GIF or PNG format.
Let's go and set mine up now. I'll choose my store logo first. I'll go here. And I have store_logo.png loaded in here. Then for my emails I also have a email_logo.jpg, bring that in. And then finally, I have my favicon.png and I'll load that in. Then I'm going to click Submit. Those are now being uploaded to my store and put in place, and so once those have finished, you'll notice a check mark appears. If I collapse this for a second, you'll notice that it tells me the email logo was successfully saved, favicon successfully saved, store logo successfully saved.
If I go now and visit my store, you will see my logo is here and my favicon with little robot logo is right there. If I were to send an email, the email would pop up with my logo at the top as well. So like I said, this is going to change depending on what theme you're using at any given time. So if you happen to change themes, be sure to check out your logo, make sure that it still fits within the chosen window that it has given you, and if not, you might want to back to your designer. If you're designing it yourself, go back and rework that logo to fit a little bit better.
Some logos work better than others. In this case, I just sort of put together some elements of the existing logo that I had to make it stretch a little bit more horizontally. The logo for this company is actually more of a vertical logo. So I just took in and split apart to make it go more horizontal. And you may have to do that with yours or simply find a theme or customize the theme in such a way that it fits your logo a little bit better. So I'll close this up and go back into my Dashboard now. And I'll go back upto to Start My Store. You can also visit the place where you select your plan, this is where you set the plan that you might have.
Going forward right now we are just using the free trial, and you can see here it says as your business grows, Magento can grow with you. That way you can switch from the small plan all the way up to the big enterprise plan. So that's totally up to you. The Product section; this is something we're going to cover in the very next movie. How to start creating your first products, and so you'll just come back to here, go to Start My Store, select Products and then you can create your own. Payments; we are going cover these in depth as well. You can set up things like PayPal Express or other payment options like Google Checkout and Authorize.net. You can also set your tax calculations from here as well.
You can go and setup your shipping options and also you can launch your store. So this is where you go at the very end when you are ready to just take everything online and go forward. And so hopefully, by now you have a better understanding of how to set up the basics of your store going forward, including your contact information, as well as your language support, and setting up your store logos. From there, it's now time to start adding products.
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