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Configuring a shopping cart for your business usually means working with a series of shifting parts. Magento Go helps merchants quickly and easily build a store to sell products and services online, with no software to install and configure and no servers to manage. In this course, author Justin Seeley shows how to use the robust set of tools in Magento Go to create, manage, and grow your online business. The course covers setting up products, product categories, tax settings, and shipping methods; creating payment methods with PayPal, Authorize.Net, and Google Checkout; customizing your store's pages and themes; and managing customer data and product ratings.
Once you are ready to start adding products to your Magento Store, there are a couple of ways that you can go about that. I'm currently logged into my My Account dashboard and I am going to click Manage Store; that should jump me into my store. If it asks you to log in, just go ahead and enter in your username and password again, and then it should take you here, and from here, there are two ways that you can start setting up new products; you can go to Start My Store and then choose Products and click Create New Products, or you can collapse that and you can go down to Catalog and select Manage Products, and get to that same screen as well. I am just going to go to Start My Store, go to Products and click Create.
It's going to give me a little thing here telling me that they have flexibly when creating products and you can set up custom options and all that good stuff. Just go ahead and click Continue from here. From here, you will be taken to the New Product screen where you can choose an Attribute Set. We haven't discussed those yet, so I am just going to leave it on Default. You can also Use Complex Product types, in this case, we are not going to do that. So we'll just click Continue and once we click Continue, that should take me to the New Product page and on the New Product page, I need to pay attention to anything that is labeled with a little red asterisk or a star.
This is going to give me an indication that this is a required field, something I have to fill out. You also have the ability to turn on something called WYSIWYG Editor. When you turn on the WYSIWYG Editor, it takes you to something that looks very much like Microsoft Word or even the WordPress Dashboard if you are familiar with the WordPress CMS system, and this is going to give you the ability to really edit and fine-tune your descriptions in the way everything looks inside of your products. So you can do things like bold, italicize and underline things, you can change the Alignment, set up different styles, you can change paragraph options, you can set the different font, the font size. This is a very powerful tool that I really suggest you take the time to learn exactly what it does and use it to its full potential.
In this case, I am going to just close this though and go back and start here at the very top. We'll keep it simple for now. So I am going to call this product Vintage Yellow Robot. I'm also going to add a description for this. So my description is "This yellow vintage robot has been completely restored and is now available in our store. This would be an awesome addition to anyone's collection and we hope you enjoy it!" This could be anything that you want to say about this item. You could say how much it costs, how much it weighs, anything you want to say in this box is up to you.
You'll also need to provide a short description, so for this one, I am just going to type out Vintage yellow robot, now available for your collection. The next thing that is required here for me is the SKU number or S-K-U number. This could be a unique number that identifies this product. It's normally used to identify different variations of the same product. So if you had this same thing in multiple sizes or in multiple colors for instance, you might give each one a different SKU number. In this case, I am just going to add in a SKU number something like this.
This could be something that you generate yourself, or that someone in your product team generates, or it could just be a random number that you generate as well. The weight is also required. This is for shipping requirements. They want to know the actual mass of the object for shipping calculation purposes, so 1.5 pounds. And you also need to determine when this product will be selected as new in your store or when it will show as new. Basically what this means is how long will we display this as a "new item" in your store? I am going to select the date as this Friday, is when it's going to start, and I want it to remain a new item until the end of the month, so I am just going to set up those, just like that.
The status, you have the ability to choose between Enabled and Disabled. If the product is Enabled, it is available in your store, able to be purchased by anybody, and if it's Disabled that means it's currently either out of stock or just not available anymore. So you choose between those two; right now I am going to Enable it. You can also set a URL Key, it's not required. If you do not enter anything in here, Magento Go will automatically add URL Key for you, this is your store/ whatever you want to call this. Visibility; how is this item searchable? How are people going to find it? Is it not visible at all? Is this something that's only available in the catalog? Is this something that's available through search? Is it available through search and catalog? If you choose Search and Catalog that means it's going to be the easiest to find because people will not only be able to see it in your catalog, they will also be able to search for it.
So if someone came and searched for yellow robot toys, theoretically they would find this. Allowing Gift Messages; if you want someone to be able to purchase this as a gift for someone else and then send that person a corresponding message along with it, you can choose to do this. You will notice it's grayed out by default, that's because it's currently using the configuration settings of my store, meaning that somewhere in my store, I have a setting that says no, don't allow gift messaging. You can override that by unchecking the box on a case-by-case basis and changing that to Yes. You can also select whether or not this shows up in a news feed, in this case, I am going to say No, and you can also set a country of manufacture if you know what that is. If not, you can simply leave that blank.
Once you have finished entering in this information, you can click Save and Continue Editing and it will take you to the very next screen saving that and taking you here. The very next screen is the pricing screen. This is where you set up all the pricing information. So in this case, I am going to type out 19.95, that's how much it's going to cost. I can also run a special price. So if I wanted to run the introductory special of 14.95 on this, I could. And then I'll set how long this special runs. So I am going to do it the same way I did the New Product Listing. It's going to start this Friday. It's going to end at the end of the month.
So from this date until this date, it will be 14.95, from that day forward, it will be 19.95. You can set up your cost if you want to. You don't have to do that if you don't really know it, or if you don't have a cost that you wish to enter, you don't have to. You can also tier the pricing. So you can do things like General public, Wholesalers, Retailers, do different price points for each one. You don't have to do that. Again, I'll just click the X to get out. It takes me back out. You can set the Tax Class, this is required. I am going to say this is a taxable good.
Is the product available for purchase with Google Checkout? We are going to cover Google Checkout in our future movie, so I'll just leave that as Yes for now. You can also Apply MAP pricing, display the actual price, set a manufacturer's suggested retail price and allow displaying the unit's product price. This is all again totally up to you and it's going to be on a product-by-product basis most likely. From here, you can Save and Continue Editing that will save all of the information you've placed here, and you can go in and change some of the other information.
The Meta Information, that's going to be things like a title, keywords and description. This is all for SEO purposes; things that will make this easier to find. So the Meta Title, Vintage Yellow Robot Toy. Keywords; yellow, robot, toys, vintage, old, antique. You enter in as many of these as you want. A Meta Description; vintage, toy, robot. You can type about as much as you want, you have a maximum of 255 characters here.
So again, it might be a good idea to consult someone on the SEO side to get some better keywords and descriptions for your products. It's going to make them both easier to find for others and also going to put you higher in the page rank when people search for things as well. Now once you have this, go ahead and click Save and Continue Editing. Then we'll move on to one of the most important sections and that is the images section. This is where you can actually add in images for the products that you're creating. So in the Images section here, browse to find the files that you're looking for. In this case, on my Desktop > Assets > Robots, I'll go into the 800 pixels folder.
I am going to select this orange_yellow_ robot and also the yellow_robot from the bottom and open those up. And now if I want to upload those files, I'll click Upload. Once those have loaded in, you'll see a preview of them here, and I can label them, so I can say Front and I can say Side. There we go, Save and Continue Editing. Once it saves, you can roll over to see the preview. You can also set which one of these is the base image, so for instance, if I want this to be the base image, if I want this to also be the small image and I want this to be the thumbnail, I set all of those here.
You can also choose to exclude these if you wish and you can remove them as well. But from here I just want this one to be the main image that represents this product, and so I'll click Save and Continue Editing there. That saves that and it should reload up and once it reloads, you should be able to see that all of my options have saved, so we are ready to go there. You can also go to Design section where you can choose a custom theme for this particular product. So in this case, I can go down and pick any one of these themes that I want, but I'm just going to leave this alone, because I don't want to change to a custom theme necessarily.
If you want to do that and then you can say how long that custom theme is active for, you can do that as well. I'm not going to set up any of these, but you could on a case-by-case basis. You can also set the shipping options here. You can choose your inventory. Whether or not you want to manage stock from here, you can choose Yes, and then set up quantities, and so forth. In this case, I'll manage the stock. I'll say quantity, I have 1. Quantity for item's status to become out of stock; well, when I hit 0, I want it to be out of stock.
Minimum quantity allowed in shopping cart, only 1. Maximum quantity allowed in shopping cart; now in this case, it's going in and saying 10,000, but I'm going to set this to 1. I only have 1 of them. Quantity uses decimals, no. Backorders; no backorders in this case. Notify for quantity below this, yes. Enable quantity increments, no. Stock availability, currently it is in stock. So I'll Save and Continue Editing there. Once I do that, all the information should be saved, I can go now into my Categories section on the left and we are going to cover categories in their own movie later, but for now I am just going to stick it in the Default category, and I'll Save and Continue Editing.
Towards the bottom, you have the ability to set up things like related products. We don't have any other products in our inventory right now, but if I did, I could click Related Products and I could set up what products are related to this one, that way when people are viewing this, they might see some recommendations of other things that they might need. You can also set what are called Up-sells here. We don't currently have anything, so like if you had something that had an up- sell attached to it, like you know, buy three, get one free or whatever it might be, you could set up things like that. You can also do Cross-sells. You can set up Product Reviews, you can set up Product Tags, we'll talk about that in the later movie as well.
You can also set up Customers Tagged Products and Custom Options as well, we don't currently have any of those either. We have pretty much got all the basic stuff we need for this product. So if I click Save, it should save all of this information and return me back out to my main dashboard, and you'll notice here that I have a new vintage robot. If I want to go back in and check that again, I can click it and it takes me right back to this. I can change any of this information that I want and go from there.
It should be noted that this will not show up in your store until your store has been published. So you don't have to worry about that. I can go back to my dashboard and anytime I need to get back to see those products, I can go to Catalog > Manage Products and that takes me here to this and I can set up my products there. So it is enabled, it is available in the catalog as well as in search. It's going to be 19.95. There is my SKU; it's using the default attribute set. It's a simple product, there is the title, and again, clicking on it takes me to edit that product at any time I wish.
So hopefully by now, you have a better understanding of how to add in new products into your Magento Go system, and how to alter things like the product images, descriptions and even adding things like pricing and search capabilities.
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