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Configuring a shopping cart for your business usually means working with a series of shifting parts. Magento Go helps merchants quickly and easily build a store to sell products and services online, with no software to install and configure and no servers to manage. In this course, author Justin Seeley shows how to use the robust set of tools in Magento Go to create, manage, and grow your online business. The course covers setting up products, product categories, tax settings, and shipping methods; creating payment methods with PayPal, Authorize.Net, and Google Checkout; customizing your store's pages and themes; and managing customer data and product ratings.
In addition to setting product attributes, you can also define things called the Product Categories which allow you to organize products into logical groups, so your customers can easily find them in your store. In order to go into the Catalog Categories sections, just simply find the Catalog navigation item, choose Manage Categories and it should take you to this page right here. When you first get in here, you have the ability to choose either Add Root Category or Add Subcategory. If you choose Add Root Category, it will show you information like this, and basically a Root Category is an overarching theme for a category. So for instance, I'm going to be doing toys in mine, so I'm going to name this Toys.
I am going to say that it is active, and then I also have the ability to add in several other attributes here for this category. So let's start off by talking about the URL Key. The URL Key is a field designed to improve your search engine optimization ranking. By default, the URL Key is automatically generated based on the category names, so in this case, it would be toys, or you could overwrite this field with better SEO management if you wanted to. Other fields for better SEO management include the Page Title down here at the bottom, also the Description, the Meta Keywords and the Meta Description.
These are all put in there for SEO, search engine optimization. It is my recommendation that you work with somebody who has significant SEO experience, like an online marketer, to help you develop great descriptions and keywords for your products, making them easier for people to find and thus increasing your page rank as well. The only things that are required here are your name, whether or not it's active or not, and if you include it in the Navigational Menu, which I suggest you do. Once you have that set up, just choose Save Category and so once you do that, you now have a category called Toys, in this case, and I can also start to add subcategories to this as well.
So if I click Add Subcategory that takes me here, and that allows me to create a subcategory, and I can then name it and give descriptions just like I could anything else, and so in this case, I am going to call this Robots. I am going to say yes it is active, and it is available in the navigation, and I'll save the category. Once I've saved the category, you will see that Toys now has Robots underneath it, and I'll click back on Toys to make that my active category, and then I'll add another subcategory here, and I'll call this one Cars, yes it is active, and yes it is in the menu, and I'll click Save Category.
And so now I have Toys as the overarching category, I have Robots and Cars underneath there as well, and I could add as many subcategories as I wanted to. I can then go in and select Category Products for any one of these. I can also just go back out to my Catalog and choose Manage Products, find any of the products that I have, in this case, my Vintage Yellow Robot, I'll click on that, and I'll go down to Categories, I'll take it out of the Default Category, put it in Toys and put it in Robots, and then I'll choose Save.
Once I do that, it takes me back out here and if I go into my Categories section again, it takes me back, and you can see that I now have one item in the Toys category and one item in the Robots category. So it's always going to show you a running tally of how many products of this particular category or subcategory that you have. That's how you quickly add new categories to your system and organize your products into individual groups, making them easier for people to find them and then hopefully, purchase them as well.
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