From the course: Logo Design: Visual Effects
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Picture frames: Diverse personality
From the course: Logo Design: Visual Effects
Picture frames: Diverse personality
Though we discuss gradients elsewhere in this lesson, utilizing this treatment on these marks is not about trying to give dimension to a surface. The use of gradients here, is more about conveying a process, often by a color shift from one side of the spectrum to the other. It maybe the idea of a process that takes you from warm to cool, or it may be about transitioning from one season to another. The correct name for transitioning from one color to another is a split fountain. This is a phrase derived from the print industry, when two colors have ink or loaded on opposite sides of the same press head, for a few magical moments the colors would start to blend in the middle, creating a vibrant transition. That's the exact reason these logos take advantage of this. They all express, for the client, a vibrant transition. Keeping with this theme of irregularities, marks that appear to have been crafted with watercolors certainly express an imperfect human touch we're called for. The…
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