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LogoLounge: Visual Effects in Logo Design

with Bill Gardner

Video: Welcome

Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
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LogoLounge: Visual Effects in Logo Design
Video Duration: 0s 1h 35m Intermediate


View Course Description

Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

Topics include:
  • Exposing complexity with transparency
  • Find synergy in numbers
  • Creating the illusion of form
  • Applying personality with patterns
  • Creating a narrative with light and shadow
  • Using optical illusion to intrigue


>> As designers, we're probably the first to be stopped mid step by a stunning visual. We recognize the difference between a nice logo and one that can capture our heart and our imagination. Most of you know how to craft beautiful brand imagery. But now we're going to equip you with an amazing kit of visual effects, a kit that will reveal the prized industry methods for turning a great concept into an exceptional identity.

In this course we'll share with you how to create an inner aura of light by using transparencies that can make clients and consumers feel assured by a promise of clarity. We'll discover a technique for describing complex concepts in a way that stumped fellow designers for ages. We're going to share how three dimensional logos can become so enticing, you'll have consumers wanting to reach out to touch your design. We have so much to discuss and I'm excited you're here. If you're ready to learn, let's talk logos.

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