Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systems.
Tackles the hidden symbolism behind how we depict our planet and teaches you how to use these symbols to give your logo designs more impact.
Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.
Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.
Focuses on the hows and whys of graphic design history, from Art Nouveau to new wave, detailing the development and evolution of specific styles, techniques, and genres.
Deconstructs popular logos to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator and Photoshop.
Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
Learn how to create linear line illustrations using Illustrator.
Yo Santosa's design firm, Ferroconcrete, creates campaigns and branding for nationally and internationally recognized companies. See how they have evolved brands like Pinkberry, TNT, and TBS.
A great band deserves a great logo. Learn how to take a client brief and turn rough ideas into a polished logo design.
4 scientifically based design principles that designers can leverage to create stronger logos.
Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.
Von Glitschka shows us how to take our brains offline to find design inspiration through sketching and exploring the world around us.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Learn how to approach the challenges presented when creating a logo for a media company.
Join professional illustrative designer Von Glitschka as he shares his experience on how to research, sketch, build, and present vector graphics.
Discusses the principles and techniques of what makes a logo work, type-only designs, type treatments, and logo symbols.