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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn is the largest online business networking platform and one of the main career sites for people posting and seeking job opportunities. I am going to introduce to you some of the areas that I believe are most important for those seeking jobs. These include on how to ensure that it's ready for a job search, your network and how to assess whether it's in the right places to be able to help you, the JOBS section and COMPANIES section of LinkedIn. Within your Profile you can assess how complete your Profile is by viewing your PROFILE STRENGTH which is shown on the right-hand side. Kirk is rated as an All-Star, which means his profile is complete, and represents his personal and professional brand well.
There are however, some additional things he can do to improve his profile and we click on the Improve your profile button a list of these will be shown on the right-hand side of the screen as well as this box at the top allows you to enter the information. You can come down and on the right-hand side of your page come to the YOUR NETWORK icon. Your network is graphically shown according to companies, schools, locations and industries of the people within your network. Of these the two most important are Location and Industry as these indicate where your network is strongest and most able to help you.
To review jobs, let's come up to the link for the JOBS section and we can see recommended jobs here based on the information within our profile, or previous searches as well as seeing Saved Jobs or Saved Searches we have completed in the past. There is also a Job Seeker toolkit on the right-hand side that once again reviews the strength of the profile and the network. In the Companies page there maybe company updates from companies we are following and these include job postings. We can also come to a specific company and on its homepage across to the Careers tab, which provides us with an overview of the people working within that company, as well as our level of connection to them, jobs listed in the company, and further down the page, background information on the careers within the company.
If you click on a particular job link, you'll be able to see who posted the job on the right-hand side and beneath this connections within the company that are part of your network, these are the people who may be able to help you with further insights or information regarding the position. More than 70% of jobs are found through connections and may not actually be posted. Because of the power of a well-completed profile and the potential to build your network of connections within a target industry or company, I recommend using LinkedIn to get a job, not only to find ones that are listed.
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