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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
The active use of LinkedIn for career development and finding jobs is as important as the passive use of LinkedIn, creating visibility of your profile through the use of keywords. Careful selection of these keywords, which are one or two word descriptions of your skills, expertise, background, industry and interests enables people who are searching to find suitable candidates. The use of more effective keywords will enable you to show up in these search results for clients seeking consultants, hiring mangers looking for employees, recruiters looking for candidates and internal team seeking in-house experts.
The People Search feature on LinkedIn is one of the most commonly used and keywords are the most frequent search terms used. For instance, recruiters use keywords to identify passive candidates, those that are currently employed but offer an excellent match to the needs of the job. In addition, keywords are also used to index your profile on browser search engines such as Google and Bing. Using keywords in your profile will therefore increase the reach and focus of your profile. There are several sections where keywords can be added to your profile in the form of a list or as part of a description.
Coming into the Profile, I recommend the use of keywords in your professional title as this is a key part of your brand. You can also use keywords in both the text section of your SUMMARY as well as in the smaller section at the bottom where you list out specific keywords. It is possible to use keywords in the place of job titles, however be careful to ensure that the keywords you use in your LinkedIn profile match those that you use in your resume as these will often be cross referenced. Within your career history or description of your experience, you can also use keywords in the text.
LinkedIn has also created a section called SKILLS & EXPERTISE, which is essentially a list of keywords that will be endorsed by other members of your network. When adding keywords to my profile I will use the SKILLS & EXPERTISE section to review these keywords ensuring that the keywords I'm using are defined in the same way by other people within LinkedIn. In addition to the business keywords we've used throughout the profile, you can also add non-business keywords to the personal Interests section.
As you select these nonbusiness keywords ensure that they complement the rest of your professional profile. You should avoid overusing a wide range of terms. Focusing your keywords so that once your profile is found, it's of relevance to the searcher. For instance, keywords that you use should be backed up elsewhere in your profile with a demonstration of their applicability either through a descriptive section within your work experience or a link through to examples of your work in the professional gallery. Keywords should also be industry-specific and function-specific so they may change over time.
You can assess your keyword efficiency by monitoring how many times you show up in a search, using that keyword over a period of time. To demonstrate this, we're going to take a look at Kirk's profile. In a paid account such as Kirk's, keywords are analyzed in the Profile Statistics Pro section, which can be found by coming across to the right-hand side of the screen and down to the link for who has viewed your profile. If you click on this, it takes you through to the Profile Stats Pro. In the basic account you'll see who has viewed your profile, however in the paid accounts you'll also have details of the Top Search Keywords with a graphic that shows the Trend.
As you adjust these keywords, you should feature more highly in search, resulting in more views as well as appearance in search. If you're using keywords that are not backed up elsewhere in your profile, you may appear highly in search but not achieve a click through resulting in views. By adjusting your keywords and ensuring they are consistent with rest of your profile, you should rank more highly in search. You could also change your keywords if your LinkedIn strategy changes or if you're seeking to build your profile in a new industry or area.
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