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Up and Running with LinkedIn

Using keywords in your profile for career development


From:

Up and Running with LinkedIn

with Richard Colback

Video: Using keywords in your profile for career development

The active use of LinkedIn for career development and finding jobs is as important as the passive use of LinkedIn, creating visibility of your profile through the use of keywords. Careful selection of these keywords, which are one or two word descriptions of your skills, expertise, background, industry and interests enables people who are searching to find suitable candidates. The use of more effective keywords will enable you to show up in these search results for clients seeking consultants, hiring mangers looking for employees, recruiters looking for candidates and internal team seeking in-house experts.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Using keywords in your profile for career development

The active use of LinkedIn for career development and finding jobs is as important as the passive use of LinkedIn, creating visibility of your profile through the use of keywords. Careful selection of these keywords, which are one or two word descriptions of your skills, expertise, background, industry and interests enables people who are searching to find suitable candidates. The use of more effective keywords will enable you to show up in these search results for clients seeking consultants, hiring mangers looking for employees, recruiters looking for candidates and internal team seeking in-house experts.

The People Search feature on LinkedIn is one of the most commonly used and keywords are the most frequent search terms used. For instance, recruiters use keywords to identify passive candidates, those that are currently employed but offer an excellent match to the needs of the job. In addition, keywords are also used to index your profile on browser search engines such as Google and Bing. Using keywords in your profile will therefore increase the reach and focus of your profile. There are several sections where keywords can be added to your profile in the form of a list or as part of a description.

Coming into the Profile, I recommend the use of keywords in your professional title as this is a key part of your brand. You can also use keywords in both the text section of your SUMMARY as well as in the smaller section at the bottom where you list out specific keywords. It is possible to use keywords in the place of job titles, however be careful to ensure that the keywords you use in your LinkedIn profile match those that you use in your resume as these will often be cross referenced. Within your career history or description of your experience, you can also use keywords in the text.

LinkedIn has also created a section called SKILLS & EXPERTISE, which is essentially a list of keywords that will be endorsed by other members of your network. When adding keywords to my profile I will use the SKILLS & EXPERTISE section to review these keywords ensuring that the keywords I'm using are defined in the same way by other people within LinkedIn. In addition to the business keywords we've used throughout the profile, you can also add non-business keywords to the personal Interests section.

As you select these nonbusiness keywords ensure that they complement the rest of your professional profile. You should avoid overusing a wide range of terms. Focusing your keywords so that once your profile is found, it's of relevance to the searcher. For instance, keywords that you use should be backed up elsewhere in your profile with a demonstration of their applicability either through a descriptive section within your work experience or a link through to examples of your work in the professional gallery. Keywords should also be industry-specific and function-specific so they may change over time.

You can assess your keyword efficiency by monitoring how many times you show up in a search, using that keyword over a period of time. To demonstrate this, we're going to take a look at Kirk's profile. In a paid account such as Kirk's, keywords are analyzed in the Profile Statistics Pro section, which can be found by coming across to the right-hand side of the screen and down to the link for who has viewed your profile. If you click on this, it takes you through to the Profile Stats Pro. In the basic account you'll see who has viewed your profile, however in the paid accounts you'll also have details of the Top Search Keywords with a graphic that shows the Trend.

As you adjust these keywords, you should feature more highly in search, resulting in more views as well as appearance in search. If you're using keywords that are not backed up elsewhere in your profile, you may appear highly in search but not achieve a click through resulting in views. By adjusting your keywords and ensuring they are consistent with rest of your profile, you should rank more highly in search. You could also change your keywords if your LinkedIn strategy changes or if you're seeking to build your profile in a new industry or area.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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