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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn offers a range of additional features and web search tools that integrate into a browser or other programs on your computer. These provide other ways of finding the information you need from LinkedIn when searching for jobs, as well as sharing your profile more broadly. In addition, LinkedIn also offers several paid subscriptions for job seekers that allow you greater use of and access to some features. To see a description of these, come across to Jobs and Job Seeker Premium. If we scroll down slightly, we can see the description of these accounts. We'll need to open up to see the full description. In a basic account, we have many of the features we need, and if you have a paid account such as a professional account at some level, some of these features may also be covered there.
So be careful to review both options before selecting whether to go for a Job Seeker account or Professional Business account. Some of the key features you can get with paid accounts include InMail, where you can contact people without knowing their email address. However, these emails within the LinkedIn system may not get responses as quickly as emails themselves. If we scroll down you can also join the OpenLink network so that recruiters and other people can message you for free without using the InMail credits. To see the tools that are available, come down to the bottom of your screen and click on the link in the middle for tools.
As you can see from the overview, we have a number of tools available, including Email Signature, Mac Search Widget, Google Assistant toolbars, and so forth. You can download these through the links that are shown in this page. If you select not to use an Email Signature tool, I still recommend that you embed the personalized address to your public profile in your Email Signature, so you can highlight your profile and make it easier for people to find. You may also want to shorten the address for your public profile by using tools such as Bitly to reduce the link of your personalized address for your public profile. This is particularly useful if you want to add the LinkedIn Profile address to Business Cards and your resume.
The essential parts of LinkedIn are all available to you via a basic account on LinkedIn website. However, the addition of a few tools to help in searches through your contacts and links to make your profile easily accessible from your email signature can broaden the visibility and reach of your profile. Once you've invested the effort in building a profile that represents you well, you should seek ways to share it as broadly as possible.
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