IntroductionWelcome| 00:00 | (music playing)
| | 00:04 | Hi! I'm Richard Colback and welcome
to Up and Running with LinkedIn.
| | 00:08 | LinkedIn has become the world's number one
business networking platform and in this course
| | 00:13 | I'll be showing you how to build a profile
that will attract the kind of attention you want,
| | 00:18 | whether it is a job seeker,
a representative of your company,
| | 00:21 | or as an active member of the business community.
| | 00:25 | You'll see how to create, grow and
evolve your profile on personal brand.
| | 00:29 | We'll talk about the importance of connecting
with other professionals and building your network.
| | 00:34 | I'll show you how to take advantage groups,
both as a member and an owner.
| | 00:38 | And we'll also see how to find jobs using LinkedIn
and some of the techniques for being found by recruiters.
| | 00:44 | I'm looking forward to sharing my skills and insights
with you, in Up and Running with LinkedIn.
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| How we recorded this course| 00:00 | This Series of Training Videos was
created using the real profiles of people
| | 00:04 | working at lynda.com and a new
profile established from the start.
| | 00:08 | This allowed us to demonstrate all
the key stages in the completion of a
| | 00:12 | personal profile and in development
of a business network of contacts.
| | 00:16 | The two profiles we will use are a
new profile for Roger Bloggs created
| | 00:22 | from the first screen you would see
if you have never had a profile before.
| | 00:26 | The second profile is Kirk Werner's,
which is more established and allows us to
| | 00:31 | demonstrate the reporting, group, and
update features that you will use
| | 00:35 | once your profile has been established for a short while.
| | 00:38 | In this more established profile you'll see
additional information, such as
| | 00:42 | who's been looking at the profile and
updates from a network of connections.
| | 00:46 | The LinkedIn platform continues to change
over time and as updates on the platform
| | 00:50 | occur to enable new features to be brought
out by LinkedIn and older ones retired.
| | 00:55 | We will update this course occasionally
to insure that we're showing you the best of the site.
| | 01:01 | You may notice that even in the short
time span it takes to record this course,
| | 01:05 | News, Connections and Background Information
around the outside of our focus area
| | 01:09 | is constantly changing to provide real-time
updates and relevance to the users.
| | 01:15 | Our course will focus on the parts of the site
that you will create and that are under your control.
| | 01:20 | We have also demonstrated the basic
account features on Roger's profile
| | 01:26 | and some of the features on Kirk's profile,
which is a paid account shown as
| | 01:30 | a Business Account next to the Account Type.
| | 01:33 | This allowed us to demonstrate a few features
that are more advanced and may be of use to you
| | 01:37 | as you progress further or at the times you
may need to use these advanced features,
| | 01:42 | such as when you are seeking a job.
| | 01:44 | We have also blurred out sections of the
screen to protect the privacy of people
| | 01:48 | or removed bands that were not essential to our message.
| | 01:51 | LinkedIn is a platform that rewards you
for sharing information by making your profile
| | 01:55 | more visible and it is this information
that makes LinkedIn a powerful platform.
| | 02:00 | But we also wanted to respect
people's privacy, and so have blurred out
| | 02:04 | information where necessary to ensure this.
| | 02:07 | If you have any questions regarding
LinkedIn's current privacy policy
| | 02:10 | as it relates to your profile, please click
on the link at the bottom of the screen
| | 02:14 | once you are logged in to you profile
and review this latest policy.
| | 02:18 | We hope you enjoy and benefit from
the series of videos on LinkedIn,
| | 02:22 | created to provide valuable and
actionable insights for our viewers.
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| Overview of the updated interface (New)| 00:00 |
In this section, we'll be providing
training videos that cover minor updates
| | 00:04 |
that will impact what you see or new
features that do not change the overall
| | 00:09 |
use you can make of LinkedIn.
When major feature releases or user
| | 00:13 |
interface changes occur we'll be updating
the entire course to adjust and reflect
| | 00:18 |
these changes and to ensure that your
ability to learn and use LinkedIn remains
| | 00:22 |
at the forward edge of all users of this
platform.
| | 00:25 |
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| Exploring the new home screen and navigation bar (New)| 00:00 |
LinkedIn, just recently rolled out a
simplified and streamline version of its
| | 00:04 |
navigation bar.
This is found at the top of every page and
| | 00:08 |
has all seven modified to partially fold
away as you scroll down or to reappear as
| | 00:14 |
you hover over this location.
In the top half of the navigation bar is a logo.
| | 00:19 |
Clicking on the logo will always bring you
back to the home screen.
| | 00:24 |
The search bar is now central and can be
used for any type of search.
| | 00:29 |
You're not required to select people,
jobs, companies, or other as these results
| | 00:34 |
will automatically be shown in a list
below.
| | 00:37 |
Across from this, we now have an icon of
an envelope.
| | 00:40 |
This is where your new messages will be
shown.
| | 00:42 |
And by clicking on this, you'll be taken
through to the message section of LinkedIn.
| | 00:48 |
Next to the Message icon is the
Notifications icon.
| | 00:51 |
By hovering over this, you get a drop-down
to show activities around your profile,
| | 00:56 |
such as new connections or people who've
been viewing your profile.
| | 00:59 |
The next icon allows you to add
connections, and by dropping down you can
| | 01:04 |
select either enter email addresses or
import information from Hotmail, Yahoo, or Gmail.
| | 01:09 |
Finally, in the top right-hand corner is a
small picture that's taken from your profile.
| | 01:16 |
The drop-down beneath this allows you to
access your account and settings.
| | 01:21 |
You can sign out from your account, review
tutorials on how to use your account more
| | 01:25 |
effectively, manage any job postings
you've placed on LinkedIn, manage your
| | 01:29 |
company page if you're an administrator or
manager of the company page itself, change
| | 01:32 |
your languages and review and adjust your
privacy and settings.
| | 01:39 |
In the bottom half of the navigation bar,
is the series of links.
| | 01:43 |
Starting from the left-hand side, we have
the Home link, which will take you back to
| | 01:46 |
the home page.
Next to this, is a profile drop-down.
| | 01:49 |
By clicking on the word Profile, it will
take you to your profile.
| | 01:53 |
If you wish to edit it, you need to
drop-down to edit profile or select edit
| | 01:58 |
profile from profile itself.
Across from this is the Network link, with
| | 02:03 |
three drop down options.
To go in and manage your contacts, another
| | 02:07 |
link to add connections, and one to go in
and find alumni.
| | 02:13 |
A link's been added specifically for jobs.
And this will bring you into a streamlined
| | 02:17 |
screen, where you can search for job or
review jobs you may be interested in that
| | 02:22 |
have been recommended by LinkedIn.
Finally, there's an Interests link.
| | 02:28 |
Clicking on the Interests link itself will
take you to another screen, however, you
| | 02:32 |
can drop down to select Companies, Groups,
or Influences.
| | 02:36 |
Influences now has a more prominent
placing, increasing social activity and communication.
| | 02:43 |
Influences has now been given a more
prominent placement.
| | 02:46 |
This is in line with LinkedIn's policy
towards increasing social activity and
| | 02:50 |
communication amongst its members.
You may have noticed that skills are no
| | 02:55 |
longer directly accessed from the
navigation bar.
| | 02:57 |
You'll now need to find skills by entering
a search term and selecting the keyword
| | 03:03 |
from skill section of the results.
This'll take you through to the section
| | 03:07 |
where you can review the definition of the
skill along with related companies,
| | 03:12 |
related locations, and so on.
You could also type in
| | 03:15 |
www.linkedin.com/skills to take you
through to the homepage of skills and expertise.
| | 03:24 |
This change makes the processes longer,
and it's one of the few changes that has
| | 03:27 |
made things more complex.
However, I expect the future updates will
| | 03:31 |
address this.
Finally, some additional options have been
| | 03:35 |
added to the update bar, allowing you to
add rich media to updates either on
| | 03:40 |
personal pages or company's pages, as well
as your profiles.
| | 03:43 |
You can do this by selecting to attach a
file and selecting the file from your
| | 03:48 |
desktop or another location.
These navigation bar changes make access
| | 03:52 |
to the site, your settings, and personal
updates simpler and quicker for you to complete.
| | 03:58 |
The updates in the search bar have also
made searching and reviewing a short list
| | 04:02 |
of results on LinkedIn from both personal
profiles, as well as groups and companies
| | 04:06 |
much faster.
| | 04:08 |
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| Exploring the new contacts page (New)| 00:00 |
LinkedIn has recently updated your
connections.
| | 00:02 |
And your connections and contacts have now
been moved under a new link called Network.
| | 00:08 |
If we come down and click on the Contacts
link, you'll see that Antonio has been
| | 00:12 |
invited to upgrade to the new system.
Antonio's email domain is not recognized,
| | 00:19 |
and so it can't import the email addresses
directly from that server.
| | 00:22 |
However, it has offered him the option to
import and sync several other accounts
| | 00:27 |
including his Google, Yahoo, Outlook,
iPhone, CardMunch, Evernote, TripIt, and
| | 00:35 |
Contact files.
You can select which one of these you wish
| | 00:38 |
to sync and go through the process to
import the information into LinkedIn.
| | 00:44 |
Once you've done this, the new contacts
home screen can now display combined
| | 00:48 |
information including contacts from a wide
range of contact and calendar databases
| | 00:53 |
and can present these based on activity or
other sort criteria.
| | 00:57 |
For instance in this case, we're sorting
by recent conversation.
| | 01:00 |
These are the people that Antonio has been
in contact with most recently.
| | 01:05 |
However, we could also sort by Newly
added, Alphabetical, Company, Location or
| | 01:11 |
people that Antonio has not been in touch
with for some time.
| | 01:16 |
If you've integrated your calendar and
have upcoming meetings, these will be show
| | 01:19 |
in the Your Day section.
You'll also receive messages in this
| | 01:23 |
section to alert you of contacts who have
birthdays, have job changes or other
| | 01:28 |
activity that's relevant to you on that
particular day.
| | 01:31 |
The combination of contacts and
connections is shown in the Contacts section.
| | 01:35 |
Connections are simply those that you have
on LinkedIn itself.
| | 01:39 |
For each of your connections, you can take
several other actions now.
| | 01:44 |
You can tag them, send messages via
LinkedIn using the internal system or via
| | 01:49 |
email if you connect to an account.
You can also hide contacts to create a
| | 01:54 |
more focused list.
And these contacts will now be moved to
| | 01:58 |
the hidden section.
Or you can directly remove connections to
| | 02:02 |
break the link between your profile and
theirs.
| | 02:04 |
On the right-hand side, you can see the
icon.
| | 02:08 |
This indicates that you've already have a
LinkedIn connection with the person.
| | 02:11 |
As you add other accounts, additional
icons will show up here, such as Gmail,
| | 02:16 |
Hotmail or CardMunch.
Once you've add the tags, you can then
| | 02:20 |
sort, according to these.
For instance, if you have a group or
| | 02:23 |
connection to the person, you can add that
as a tag or you could tag according to
| | 02:27 |
industry or specific functional area.
You can quickly sort according to
| | 02:31 |
companies, titles, or locations.
Locations will bring up a map and you can
| | 02:39 |
zoom in on this to identify how many
connections you have in a specific area or
| | 02:45 |
select from the list below.
By clicking on these links, your short
| | 02:49 |
list of people who are in that specific
area.
| | 02:52 |
As you add a number of different accounts,
you may get a number of contacts that are
| | 02:55 |
described differently in the different
databases.
| | 02:58 |
Potential Merges allows you identify which
of these are the same person and merge
| | 03:02 |
them into one record on LinkedIn itself.
The way you organize your contacts and how
| | 03:08 |
you tag them is private and cannot be seen
by anyone but you.
| | 03:12 |
This allows you to create groups and
rapidly access subsets of your contents.
| | 03:17 |
However, additional work will be needed to
set these up effectively, especially in
| | 03:20 |
the case of adding tags to your contacts.
However, this allows for detailed
| | 03:24 |
management and communication of your
contacts from one screen.
| | 03:28 |
You can adjust and manage the contact
databases you include on LinkedIn, via the
| | 03:31 |
Contact settings screen.
You can access this by clicking on the
| | 03:34 |
icon in the top right-hand corner of your
contact screen.
| | 03:37 |
In order to keep your account as up to
date as possible, you should regularly
| | 03:41 |
sync your different accounts and import
your offline contact databases.
| | 03:47 |
Importing contacts from a range of
different sources creates a centralized
| | 03:50 |
directory, and can be used quite
effectively as a simple customer
| | 03:54 |
relationship management system, for
smaller scale users.
| | 03:57 |
The key to networking and building a
strong group of contacts is to be engaged
| | 04:01 |
with them in a meaningful way.
As not all of your business contacts will
| | 04:05 |
be on LinkedIn itself.
This new integration provides you a way to
| | 04:08 |
enter a professional environment and focus
your communication to your contacts,
| | 04:13 |
regardless of how you entered their
contact details and which platform you
| | 04:16 |
typically use to communicate with them.
| | 04:18 |
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| Using the new search dialog (New)| 00:00 |
The search features of the LinkedIn has
been significantly upgraded, providing
| | 00:04 |
cleaner and simpler interfaces from both
the basic search box in the navigation bar
| | 00:08 |
and the advanced people search that we
reach by clicking this link.
| | 00:13 |
The search bar has also been moved up on
the navigation bar.
| | 00:15 |
And is now visible on every screen.
Search terms entered into the search bar
| | 00:21 |
will now be run across all categories,
including people, jobs, companies, groups
| | 00:26 |
and even skills without the need for
selection of these from a drop-down.
| | 00:31 |
For instance, if I enter the word lynda as
my search term, I'll be offered options
| | 00:35 |
including companies, groups, but if I
click on search I'll also be offered a
| | 00:40 |
list of people who have that name in their
profile.
| | 00:45 |
The drop-down previews allow you to
rapidly move to a specific result if it's
| | 00:48 |
featured, as well as broadening out the
initial possibilities that you'll consider.
| | 00:53 |
If you've run the search, you can also
refine it by selecting from the filters on
| | 00:58 |
the left-hand side of the screen, to show,
people in your results, jobs, companies,
| | 01:04 |
groups, updates, messages in your inbox
that include that search term or all results.
| | 01:12 |
Which are typically listed according to
your network, with those that are closest
| | 01:15 |
to your network shown at the top.
You can also filter by relationship for
| | 01:20 |
particular people by their location,
company, industry, and so on.
| | 01:25 |
Advanced searches can also be run by
clicking on the link in the navigation bar
| | 01:30 |
or the search screen.
There are two options in the advanced
| | 01:33 |
search, to search out for people or for
jobs.
| | 01:37 |
Other categories are not currently
available.
| | 01:40 |
When view connection results, there'll be
a button and drop-down on the right-hand
| | 01:44 |
side of the screen to direct your message.
View Connections, Share the profile, or
| | 01:48 |
Find References.
If you click on the View Connections
| | 01:50 |
button, you'll be taken through to a list
of all of the person's connections.
| | 01:53 |
If there are people within this network
that you're not already connected to,
| | 02:01 |
you'll also be offered the option to
connect to them.
| | 02:03 |
And remember to always personalize
connection requests.
| | 02:07 |
Depending on which level of account you
have, you may also have the option to find
| | 02:11 |
references for the person.
When you click on this link, it'll take
| | 02:15 |
you through to reference search results
screen, which lists the jobs that they
| | 02:18 |
have on their profile and other people
within your network who may potentially be
| | 02:22 |
able to give you a reference for that
person.
| | 02:24 |
These people may not be directly
connected.
| | 02:27 |
But can act as referees providing you with
further background on that particular person.
| | 02:31 |
This relies on you having a large enough
network to include people who've worked in
| | 02:35 |
the same companies.
A larger network will, therefore, offer
| | 02:38 |
more options for references.
If we come down and look for some second
| | 02:43 |
level connections, we can also do a few
additional things with these people.
| | 02:48 |
We can connect from the screen by clicking
on the connect button.
| | 02:51 |
And once again, personalize the
invitation.
| | 02:56 |
We can save the profile, add it into
profile organizer, which can now be
| | 03:00 |
accessed via contacts in Save section.
You can get introduced through people you
| | 03:06 |
mutually know.
We can in inbound message or once again
| | 03:09 |
share (UNKNOWN) references.
Most of the focus on search is still on
| | 03:13 |
finding the right people to help you in
your career or business.
| | 03:17 |
So the filters and the ability to sort and
interact are much greater for this
| | 03:21 |
category of results than any other.
The newer layout allows access to overview
| | 03:26 |
your connections' networks if they've left
them open.
| | 03:28 |
And this feature alone provides a great
potential tool for building your network
| | 03:33 |
out from a few key initial people based on
your contacts at specific focus companies,
| | 03:37 |
geographies, or industries.
I found that building a network based on
| | 03:42 |
an initial trusted set of connections is
faster and more powerful than adding
| | 03:46 |
connections without prior relationships.
This, however, relies on building high
| | 03:51 |
quality network, rather than vast quantity
of connections with whom you have no
| | 03:56 |
direct relationship.
| | 03:57 |
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|
|
1. Introducing LinkedInUnderstanding LinkedIn| 00:00 | Welcome to the Up and Running
with LinkedIn Training Course.
| | 00:04 | I'm going to introduce to LinkedIn and explain
how it's used and the reasons why
| | 00:07 | creating profile may benefit you
in your career or business.
| | 00:11 | In particular, we'll be discussing your profile,
which is at the very center
| | 00:15 | of everything you do on LinkedIn;
your network, which is the collection of people
| | 00:20 | you've connected to within LinkedIn;
and the key techniques for successful use
| | 00:24 | of this platform for a variety of purposes.
| | 00:27 | LinkedIn is a Business Social Networking Platform
that focuses on the professional aspect of your background.
| | 00:34 | These will be shown in your experience.
| | 00:37 | It's an online system that contains
the career details and contributed
| | 00:41 | content of over 180 million people worldwide
that have already create a profile for themselves.
| | 00:48 | It's usually accessed by people in two main ways;
| | 00:51 | all the features of LinkedIn can be
used with a computer or its website.
| | 00:56 | However, many people also use mobile devices,
such as cell phones or tablet PCs,
| | 01:01 | to access a reduced number of the features
for our small programs or applications.
| | 01:07 | LinkedIn is being used by both individuals,
for example, to develop personal brand,
| | 01:11 | research and learn about areas of interest,
companies or industries and connect with other people.
| | 01:17 | And businesses for example, to find employees,
customers and partners, or to manage their online identity.
| | 01:25 | LinkedIn is most effective when used
to build up a complete personal profile
| | 01:29 | that is connected to other profiles
of people that are on LinkedIn.
| | 01:33 | The greatest value is created by sharing
your background as fully as you're willing to,
| | 01:37 | so that you can more effectively help others
in a specific area of business or company.
| | 01:42 | However, you will also have options
to limit the public visibility of your information
| | 01:46 | by the creation of a public and
a private version of your profile.
| | 01:51 | LinkedIn is also very helpful in helping
to research the backgrounds of companies
| | 01:54 | and specific people in areas of interest.
| | 01:57 | This is particularly useful when trying to find jobs.
| | 02:01 | It has developed a highly trusted reputation
amongst recruiters who have turned to the platform
| | 02:06 | as a leading source of information
about potential job candidate's skills,
| | 02:10 | interests, professional background and knowledge.
| | 02:12 | A fully completed profile can be very useful,
no matter where you are in your career.
| | 02:19 | Recent graduates may use LinkedIn to find
mentors and hiring managers,
| | 02:22 | as well as building the network of contacts
that they will use throughout their careers.
| | 02:26 | Established professionals use LinkedIn
to find expert advice, information on other companies,
| | 02:32 | job vacancies to stay informed of changes
and developments in their industry,
| | 02:36 | and to create visibility to recruiters who may be looking
| | 02:39 | for people with their specific skills and experiences.
| | 02:42 | LinkedIn is now an essential platform for a
business professional to create a profile on.
| | 02:48 | When completed, your business
and personal profile will represent you
| | 02:51 | and your company globally and is an
important part of your online presence.
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| Considering account levels| 00:00 | When you are signed up for LinkedIn you will
be offered various different levels of account.
| | 00:05 | The free level of the account is called the Basic Account.
| | 00:08 | You can upgrade your level at any time;
| | 00:10 | however the free version of LinkedIn has
all the necessary features for most users.
| | 00:15 | With this account you can create a profile
showing your professional background,
| | 00:18 | build the network of contacts online that updates
as often as you add or remove connections with people,
| | 00:23 | receive requests to join other people's networks,
| | 00:25 | search for jobs, companies and people,
send messages to your contacts via LinkedIn,
| | 00:30 | make comments, and join groups,
answer questions, and share your
| | 00:35 | content from several other online sources.
| | 00:38 | You can also setup searches that will deliver emails
to you with the results on a daily, weekly, or monthly basis.
| | 00:45 | The paid levels of the accounts offer you several features,
and we'll go through those briefly here.
| | 00:49 | With the Paid level of accounts,
you have slightly more visibility
| | 00:52 | as to who is viewing your profile
and the information about them.
| | 00:55 | You can also conduct more Searches, using more filters,
getting more results, and getting more of Alerts.
| | 01:01 | You have slightly more Reach, being able
to content people via InMail messages,
| | 01:05 | which are delivered within LinkedIn,
as well as being able to identify yourself
| | 01:09 | as an OpenLink member, so that other people
can contact you within LinkedIn for free,
| | 01:13 | without using the OpenLink network,
which requires them to have credits.
| | 01:17 | TYpu can also manage your profiles
and get Priority Customer Service.
| | 01:21 | You can upgrade at anytime;
however a downgrade, will only take effect
| | 01:25 | at the end of your paid account duration.
| | 01:27 | For most of this series we will focus
on the Basic or Free Account,
| | 01:31 | and we will look occasionally at features of the Paid Accounts,
where we recommend you take advantage of them.
| | 01:35 | I would suggest starting with the Basic Account
that allows you to build your network and profile
| | 01:40 | and understand the features and benefits
of LinkedIn before you need to pay for them.
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| Signing up with LinkedIn| 00:00 | To get started you can sign up
for basic account at linkedin.com.
| | 00:04 | I am going to started on the new profile,
which will be for Roger Bloggs.
| | 00:13 | When you enter a ZIP Code, the ZIP Code
will not be displayed, just a geographical area
| | 00:18 | and if you are outside the USA, use your Post Code.
| | 00:20 | You'll have three options; Employed, where
you will enter a Job title and a company;
| | 00:27 | Job Seeker, where you will enter your
Most recent job title & Company;
| | 00:31 | as well as Student, where you will enter
in your College/University.
| | 00:35 | I am going to enter Roger in as Employed,
giving him the job title of Author.
| | 00:40 | We will change his professional
headline later, and the Company.
| | 00:45 | As you type in the Company name, if it exists
within the database, it'll be offered in a dropdown.
| | 00:50 | You can either select it from there
or continue on with the typing.
| | 00:54 | If your Company does not yet exist in the database,
you'll have to enter in a little bit more detail
| | 00:59 | so that company gets created.
| | 01:03 | At several stages as we sign up,
we will be offered the chance to connect
| | 01:07 | our address book, and send out
invitations to join our network.
| | 01:10 | I recommend skipping this at sign up stage,
as your profile will not yet be developed,
| | 01:15 | and will not represent you personal brand,
until you have taken more action to complete it.
| | 01:19 | You will need to Confirm your Account.
| | 01:22 | If you have signed up with Google,
you can do this to accepting to connect the
| | 01:25 | LinkedIn Account with your Google Account,
or you can send a Confirmation email instead.
| | 01:29 | Once you have confirmed the email address, you'll be
brought back to your LinkedIn account to continue.
| | 01:35 | Once again, I am going to skip
this stage of adding my connections.
| | 01:40 | The next step is to see if there are people at your
current company who you would like to connect to.
| | 01:45 | Again, I am going to skip this step.
| | 01:47 | You can send out a notice on Facebook or Twitter.
| | 01:49 | I am going to skip this step, and finally select,
if you want a Premium or Basic Account.
| | 01:55 | I recommend setting up a Basic Account initially,
so you can finalize your profile
| | 01:59 | and work out, if you need a Premium Account,
which of these features are worth paying for,
| | 02:02 | as there are several different levels
and options that are available.
| | 02:06 | The basic framework of your public profile
will now be visible on LinkedIn.
| | 02:13 | This can be seen by you, and other people.
| | 02:15 | To develop this profile into a powerful
online tool, follow the upcoming videos
| | 02:19 | to add and share more detail about yourself.
| | 02:21 | Once the profile is complete, so that it tells
your story and represents your brand well,
| | 02:26 | you can start to build your network
by adding connections to other people.
| | 02:30 | This will put LinkedIn to work, allowing you
to leverage and access the power
| | 02:34 | of your personal, and business networks
of people, to help you meet your goals.
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|
2. Previewing the Key Parts of LinkedInExploring the homepage| 00:00 | There are two main sections of LinkedIn
that most people will use on a frequent basis.
| | 00:04 | We are going to be taking to look at Kirk's
profile today, as he has an active network
| | 00:08 | and all the features of the homepage
can be demonstrated.
| | 00:12 | The homepage is the page that you'll land on
when you sign in, and I use this
| | 00:16 | on a daily basis to tack the activity of
my network and take the essential actions.
| | 00:20 | These will include seeing if I have received
any messages, as well as providing updates
| | 00:23 | through to my network, seeing who's viewed
my profile and reading the updates
| | 00:27 | from people within my network.
| | 00:28 | At the top of my screen is an icon
that links through to Invitations and Messages.
| | 00:32 | Next to this is another icon,
which will give me Notifications.
| | 00:35 | If I click on any of the links beneath,
it will take me through and allow me
| | 00:39 | to take actions, such as Accepting invitations.
| | 00:41 | We are going into the messages and replying to them.
| | 00:43 | I can also write an update and
Attach links through to photographs,
| | 00:48 | blog articles, or any other information
I found on Internet that I want to share.
| | 00:52 | I can restrict this so that it is visible only to
my network or to everyone on LinkedIn,
| | 00:56 | and also, select whether I want to
send out the same message via Twitter,
| | 01:00 | if I have linked the account.
| | 01:02 | On a weekly basis I'll come in and review
the recommendations of people I may know.
| | 01:06 | I find this a very good way to add one or two
connections to my network every week,
| | 01:10 | to ensure that it continues to grow.
| | 01:12 | Slightly further down the page, I can
see who's been viewing my profile,
| | 01:15 | and if I click on this link, it will take me
through to a page with more detail,
| | 01:18 | such as the profiles of those people, and the keywords.
| | 01:22 | In order to see the keywords, you'll have to pay
for an account as this not available at the basic level.
| | 01:26 | And the number of times my profile has shown up
in the last few days is also an indication of how
| | 01:30 | effective these keywords are, and in an active job search,
I would want to be as visible as possible.
| | 01:37 | And the keyword information is very useful
as I can see which keywords and parts of
| | 01:41 | my profile have been most effective in
enabling me to show up in these searches.
| | 01:43 | Finally, I have a couple of links below that enable me
to go in and sort through my network of connections.
| | 01:50 | The first is my First Degree Connections,
the people directly connected to me.
| | 01:53 | The link below this takes me through
to a screen that shows my First-Level,
| | 01:58 | Second-Level, Group Members and
Third Level Connections as well.
| | 02:00 | So I can filter out and take different actions,
depending on which level these
| | 02:04 | connections are within my network.
| | 02:08 | The homepage has been designed as a dashboard
so you can quickly see if you have
| | 02:12 | any outstanding actions required,
such as Invitations, or Messages,
| | 02:15 | you can keep in touch with your network's
recent activity through their updates,
| | 02:18 | provide your own status updates, ask questions
on your network, post articles and links,
| | 02:22 | and see a quick snapshot of how your profile
is performing, based on the number
| | 02:26 | of profile views and the size of the
network it helps you to create.
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| Profile: The Highlights and Summary sections| 00:00 | The Highlight and Summary sections of
your profile are the parts that everyone
| | 00:03 | will see when they go into your profile as
they show up at the top of the first screen.
| | 00:08 | To get to these sections, click on
the Profile button which is shown in the
| | 00:11 | Navigation Bar at the top of your Home screen.
| | 00:14 | Some parts of the Highlight section,
which is this top box here,
| | 00:17 | are compiled automatically as a summary
of the information in your full profile.
| | 00:20 | These include your name, your location, your
industry, the previous companies you worked at
| | 00:24 | and current companies you are at, your education,
and some parts of your contact information.
| | 00:29 | This section also includes a large photograph,
which should be professional
| | 00:32 | and represent your business style,
choose this photograph very carefully.
| | 00:36 | The headline is also quite prominent and
is very important in defining a personal brand.
| | 00:40 | In Kirk's case, he is gone with a job title,
but you may also want to consider
| | 00:45 | using a personalized version.
| | 00:46 | Try to use five words or less that describe you
as a professional and identify your unique value.
| | 00:51 | Job titles can be quite generic and do not
necessarily make the best first impression.
| | 00:56 | Within your work experience there will
be links through to the companies,
| | 00:59 | if the company profiles have been created already.
| | 01:02 | The same would go for the Education,
where you're linked either through to
| | 01:06 | the Company page for that academic institution,
or through the search that will enable you to find
| | 01:09 | other members who attended that school or university.
| | 01:12 | There are buttons to Improve your profile,
which will take you through to a web page,
| | 01:16 | with option to edit your profile,
as well as asking for recommendations,
| | 01:19 | creating the profile in another language,
and some public profile settings.
| | 01:22 | Finally, in this top section we have a
count of the number of connections,
| | 01:26 | with a link through to the list of
connections further down the page.
| | 01:32 | When you exceed 500 first level connections
this number will show up as 500+.
| | 01:36 | Your Contact Information is hidden behind this button,
which can best be seen by going into Edit the profile,
| | 01:44 | to enable us to see all the options.
| | 01:47 | These include Email, IM, Phone, Address and so forth.
| | 01:50 | We will go through these more in detail later.
| | 01:54 | Beneath the Highlights box is an Activity box,
which is automatically created by LinkedIn.
| | 01:59 | Directly beneath this is the Background box,
the first section of which is the Summary section.
| | 02:04 | The text here will be written by you to
describe your background and targets.
| | 02:07 | It's the first section you can use to write detail about yourself,
| | 02:11 | and both the content and grammar here will be very important.
| | 02:13 | These top sections will almost always be read
by people who open your profile,
| | 02:17 | and such I recommend you spend time on these
to make them as effective as possible.
| | 02:22 | Pay particular attention to the photograph,
the professional headline and the Summary box.
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| Profile: Reviewing work experience and education| 00:00 | In an effective profile, your work experience
and education are not just strong effects.
| | 00:05 | Using clear and effective keywords
to define your professional background
| | 00:08 | enables your profile to show up high in search results,
to people looking for a match to their needs.
| | 00:13 | We're going to see how detailed Work Experience,
Education and Recommendation sections
| | 00:16 | have been added to Kirk's profile.
| | 00:18 | These sections provide the elements we
traditionally see in a resume,
| | 00:22 | and are the core business sections of a profile.
| | 00:23 | Your Work Experience and Education are found beneath
the Summary and Application Sections on your profile.
| | 00:28 | To get to your profile, click on the Profile button,
and come down to the Experience section.
| | 00:34 | This section should cover similar ground
to your resume, but it will also allow
| | 00:38 | readers to click through to the Company
pages getting further background
| | 00:41 | that's relevant to your work experience.
| | 00:43 | These companies are now shown graphically, allowing
brand association to become a part of your profile.
| | 00:48 | Two recommendations are shown
immediately beneath your Job positions.
| | 00:51 | Wherever you have been given them,
up to two recommendations will be shown
| | 00:55 | immediately beneath each position.
| | 00:57 | These include a brief summary as well as a link through
to the person who has given the recommendation.
| | 01:01 | The profiles of the people giving you
recommendations should add authenticity
| | 01:05 | and one or two recommendations per job is usually enough.
| | 01:10 | The Education section is usually used for college
level and above, but free text can also be used
| | 01:14 | to add earlier levels of education.
| | 01:17 | Your universities may offer links through to
their homepage or the opportunity to find
| | 01:21 | other people who also attended that university,
as well as a brief list of the activities and societies
| | 01:26 | and dates you attended the universities.
| | 01:29 | In addition to this formal education,
you may also have received certificates,
| | 01:34 | which can be shown in the Certification section,
which is one of the optional sections you'd be allowed to add.
| | 01:39 | This may include completion of a lynda.com course,
that demonstrates your dedication to staying current,
| | 01:43 | expanding your knowledge,
and developing new software skills.
| | 01:47 | These detailed Experience and Education
sections provide people who read them
| | 01:51 | with the information about what you
can do to help fill a job,
| | 01:55 | or answer a question based on your
knowledge and experience from work.
| | 01:57 | These sections will influence how well
people think you match their needs,
| | 02:00 | and what makes LinkedIn more of a
business platform than a personal platform.
| | 02:03 | Other sections that broaden your background
beyond job titles and duties
| | 02:07 | should also be completed to give a fuller
picture of your experience and abilities.
| | 02:10 | But remember to keep consistent focus
between all sections of your profile
| | 02:14 | so they make sense when read together,
and so that the whole profile
| | 02:17 | meets your business or personal objectives.
| | 02:20 | If you're sending in a resume for a job position,
you should also be prepared
| | 02:23 | for the person to reference your LinkedIn account.
| | 02:26 | Make sure that the dates and job titles match in both cases.
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| Profile: Additional profile information| 00:00 | LinkedIn also allows you to add
additional information to your profile,
| | 00:03 | such as websites, interests and groups.
| | 00:06 | These add personality and depth to your personal brand
beyond your work experience and accomplishments.
| | 00:10 | This information comes in several sections.
| | 00:12 | To get to these we are going to go to
Profile and drop down to Edit Profile.
| | 00:16 | On the right-hand side we can see that
we can add Projects, Languages,
| | 00:19 | if you speak another language such as Spanish,
French or any other language you may have,
| | 00:23 | Publications you may have written,
and Organizations you may have joined.
| | 00:26 | We can also add Honors & Awards,
Test Scores, Courses and so forth.
| | 00:30 | These are particularly important in broadening out.
| | 00:32 | For instance, the Test Scores and Courses give more
detail than the classic university degree description.
| | 00:38 | As we've seen before we can also add Certifications,
such as the Certifications you get
| | 00:42 | when you complete a lynda.com course.
| | 00:45 | One of the other sections I strongly recommend
paying attention to is the Skills & Expertise section.
| | 00:50 | The top 10 skills that you list will be shown
along with the people who have endorsed you for those skills.
| | 00:54 | Beneath this the More Skills & Expertise will list
a further 10, and if you have gone beyond that,
| | 00:59 | a count, a total number of skills shown on your profile.
| | 01:03 | You should aim to spend approximately
half an hour each day for the first two weeks
| | 01:07 | in order to setup your profile fully, and bring it to state
| | 01:10 | where it represents your current needs and ability to provide
| | 01:12 | value both accurately as well as in a compelling way.
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| Understanding connections| 00:00 | For many people the most important part of LinkedIn
after their profile is their network of connections.
| | 00:05 | On LinkedIn, connections and contacts are the same.
| | 00:09 | The combination of your connections and
connections they have is called a Network.
| | 00:12 | The connections between your profile
and the profiles of friends, business associates
| | 00:16 | and others will quickly extend the reach
you have to contact and communicate
| | 00:20 | with people using this platform.
| | 00:21 | If we look at the Network, we can see that
the connections extend out by several degrees.
| | 00:26 | 1st level connections are people I am directly connected to,
| | 00:30 | 2nd level are people that they are connected to,
and 3rd level, other people they are connected to.
| | 00:35 | In addition, you also have connections
through to Group members.
| | 00:38 | Your connections have equal access to your information,
| | 00:41 | but only the 1st level of connections can
endorse your skills and add recommendations.
| | 00:44 | You can keep this connection network private,
so the people within your network
| | 00:48 | cannot see each other unless you
are both connected to the same person.
| | 00:52 | But this reduces the value of the network to your brand.
| | 00:55 | These connections will also receive your updates,
which keeps you in contact with them
| | 00:59 | and allow them to know how they can help you further.
| | 01:02 | The connections reflect on your past experience and on
your ability to call for others for solutions going forward.
| | 01:07 | For instance, connections demonstrate
your ability to engage in a particular
| | 01:10 | industry, geography, skill or focus area.
| | 01:13 | Your connections grow exponentially.
| | 01:15 | The 1st degree connection may have 100 connections,
and each of these may have 100 in turn,
| | 01:20 | growing your network by 10,000 through
adding a single connection.
| | 01:25 | Your network would grow even if you
don't add connections on a regular basis.
| | 01:29 | As the connections you have will be
actively adding connections of their own
| | 01:32 | ensuring that your network grows over time.
| | 01:35 | The most effective way to grow your network however,
| | 01:37 | is to add 1st level connections either through
work or through professional interests.
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| Understanding groups| 00:00 | There are currently over 1.5 million Groups on LinkedIn
ranging from professional and functional
| | 00:05 | to those connecting alumni of schools and people
with the same sports or recreational interests.
| | 00:10 | Groups provide a place on LinkedIn
where people can connect with others,
| | 00:13 | share information or ask questions
as well as talk about events or jobs.
| | 00:17 | In most cases they also provide
an excellent way to learn about
| | 00:20 | an industry or topic by reading through the areas
that the experts within the group are most focused on.
| | 00:25 | To get to groups, click on the Groups button.
| | 00:29 | This will take you through to the groups
you are member of already.
| | 00:31 | This is an overview with links to several
key features within the groups you have joined.
| | 00:36 | The icon links through to the Group itself,
the pad lock indicates whether the group is open or closed.
| | 00:41 | Another link through to the group page
and some statistics, as well as links
| | 00:46 | through to how many discussions have taken
place and how many jobs may have been posted.
| | 00:50 | If you haven't been approved membership to the group,
a message will show up saying,
| | 00:53 | Your membership is pending approval.
| | 00:55 | You can send a message to the moderators
of the group to ask them to review your
| | 01:00 | application or you can withdraw your request.
| | 01:03 | Also under the Groups button are
Groups You May Like, which are
| | 01:07 | recommendations of other groups that LinkedIn
believes you may have an interest in
| | 01:11 | based on your existing Group membership as well as
your career history and interests shown in your profile.
| | 01:15 | There is a Groups Directory which can be searched
by keywords as well as a number of filters,
| | 01:19 | and the option to Create a Group,
which you may wish to do later on.
| | 01:24 | I recommend initially joining up to two or three groups
to get a feel for how groups operate.
| | 01:29 | You should spend time to read the discussions
and understand better how these groups operate
| | 01:33 | before contributing your own content.
| | 01:34 | The members of groups and conversations
that take place within these groups
| | 01:38 | are an essential part of the LinkedIn system,
and they provide a great deal of opportunity
| | 01:42 | for you to broaden your network and both deliver to
and gain value from other people on the platform.
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| Looking at jobs and companies| 00:00 | LinkedIn is the world's largest online business network
and the use of the Jobs section for posting
| | 00:05 | and seeking opportunities has grown
especially strong with thousands of jobs posted.
| | 00:11 | The speed and ease which candidates
can be found in a Keyword Search
| | 00:14 | and the ability for people to make themselves
available to be found by using these keywords
| | 00:17 | has enabled LinkedIn to take a very strong
role for both jobseekers and recruiters.
| | 00:22 | In particular, the vast database of
information on potential candidates has
| | 00:26 | attracted recruiters and company HR Department Mangers
who use LinkedIn for identifying potential candidates.
| | 00:32 | This has meant that in addition to
the jobs actually posted on LinkedIn,
| | 00:36 | a vast number of positions are being recruited for
and filled by recruiters seeking passive candidates.
| | 00:41 | LinkedIn is also a great source of insight
on companies with over 2.5 million
| | 00:45 | company pages existing, offering an
excellent way to find connections internally
| | 00:48 | who can help with professional advice,
development of business opportunities
| | 00:52 | as well as insights on job postings in their areas.
| | 00:55 | Within the Jobs section we can see a number of tabs,
the Jobs Home, Saved Jobs,
| | 01:01 | Searches and Advanced Searches.
| | 01:03 | By default you come through to the Jobs Home,
where you can enter your search for jobs
| | 01:06 | using either a Job Title, Keywords or Company Name.
| | 01:09 | Under the Saved Jobs tab are the jobs
you've already saved from previous searches.
| | 01:13 | You can also save the searches themselves,
so you can new results on a weekly basis
| | 01:18 | or monthly basis depending on how you select the settings.
| | 01:21 | Under the Advanced Search you can go
in using Keywords and filter down by
| | 01:25 | Location, Titles, Companies and so forth.
| | 01:28 | Under the Companies tab is the Companies Home.
| | 01:31 | You can also search for companies here,
using the Company Name, Keywords or Industry
| | 01:35 | as well as going into more detailed
search under Search Companies,
| | 01:39 | which can be refined by filters such as
where the location of the headquarters are,
| | 01:43 | the Industry, Company size and so forth.
| | 01:46 | You may also choose to Follow Companies,
and the companies you follow are shown
| | 01:52 | under the Following tab.
| | 01:53 | This allows to have quick access to all
the companies of interest on a single page.
| | 01:57 | By using a company email address
your profile will automatically be linked
| | 02:00 | to that company's LinkedIn Homepage.
| | 02:03 | And you'll be listed as one of
the people within that company.
| | 02:07 | Access to the broad range of job postings
and visibility to recruiters who
| | 02:11 | are looking to fill open positions are a core part
of the value you can receive from LinkedIn.
| | 02:15 | Company pages are also great source
of insights for either ongoing business networking
| | 02:19 | or finding inside connections when actively seeking a job.
| | 02:22 | In many cases, the most effective time
to build your knowledge of opportunities
| | 02:25 | and connections within companies in your
focus area is before you have the direct need.
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3. Creating Your ProfileBuilding your profile, starting with the highlights| 00:00 | As you go through the various sections of
building your LinkedIn profile, I recommend
| | 00:04 | that you read through a few profiles that have
already been set up by other people established
| | 00:08 | in your industry or target area.
| | 00:10 | This often helps in setting up a LinkedIn
profile that will be most effective within
| | 00:14 | your chosen group and industry.
| | 00:15 | Once you've signed back into LinkedIn, the
basic information you provided when you signed
| | 00:19 | up for the account, such as your name and
the initial work history will be filled out
| | 00:23 | as the starting points in your profile.
| | 00:25 | The Profile Builder tool will launch and it
can be used to proceed through the various
| | 00:29 | parts of your profile, or it can be closed by
clicking on the link in the top right corner.
| | 00:34 | I'm going to work in
through this profile in order.
| | 00:36 | So I'm going to close out the Wizard and
come back up to Profile and Edit Profile.
| | 00:42 | So I can build up the
profile section by section.
| | 00:45 | The top box that you see on your profile is
a highlight's box, including your photograph,
| | 00:50 | name, professional title, and location.
| | 00:52 | This is a particularly important section, as it is
the first impression you'll make with your profile.
| | 00:57 | You should be very careful in selecting your
photograph to ensure that it represents you well.
| | 01:01 | Try to choose a photograph that
shows you in a professional setting.
| | 01:04 | This might include the way you dress to go to
a business meeting or professional presentation
| | 01:08 | to a group of peers and colleagues.
| | 01:11 | Once you've selected your photograph from
your Desktop, you can upload this photograph
| | 01:16 | and make minor adjustments to
resize and position the photograph.
| | 01:20 | You'll be able to select whether the photograph is
visible to your connections, your network, or everyone.
| | 01:25 | I strongly recommend making the photograph visible,
as profiles without photographs are rarely as effective.
| | 01:31 | Under Name, you can also add former name
and select it whether to make this visible to
| | 01:35 | your connections, network, or everyone.
| | 01:38 | This is helpful if you recently got married
or changed your name, as this will allow people
| | 01:41 | who know you by your former name to
search for you, and find you using it.
| | 01:44 | The Professional Headline
is also incredibly important.
| | 01:48 | Whilst the description of Author at lynda.com
is accurate for Roger, it doesn't do much
| | 01:51 | to build his personal brand, and I'm going
to replace this with a more descriptive title.
| | 01:56 | Try to stay at about five words, as you
don't want this section to be too long, but you
| | 01:59 | do want it to be able to guide people towards
some of your core strengths and areas of interest.
| | 02:04 | You'll have a couple of
options in terms of the location.
| | 02:07 | You can show it as a more broad area or a more
narrow focus, down to the city that you are in.
| | 02:12 | You can also search and change the
industry that you've been assigned.
| | 02:15 | The Industry was selected based on the company that you chose
and you may have a role within it that is more specific.
| | 02:22 | The selection of this industry will affect the
news that you've fed as well as job recommendations
| | 02:26 | and various other automatic selections that LinkedIn
will make for you in terms of the content it provides.
| | 02:30 | Next, I can edit the Public Profile.
| | 02:33 | Your Public Profile is the version that
shows up to people to whom you are not connected.
| | 02:37 | You can select to hide some of the features.
| | 02:39 | What I'm going to show you at this stage, all the sections
of Roger's profile have not yet been completed.
| | 02:43 | So these options will not yet be shown.
| | 02:45 | You can come back to this screen at any
stage and adjust settings if you wish.
| | 02:49 | On the right-hand of the screen, you'll see
the option to Customize Your Public Profile.
| | 02:53 | You can select to make your public
profile invisible so that nobody can see it
| | 02:57 | or select various sections to hide. As you
select and unselect these boxes, your profile
| | 03:03 | on the left-hand side of the
screen will update accordingly.
| | 03:05 | Above this, you can also
choose to Customize Your Public URL.
| | 03:09 | I recommend doing this as the URL you will be assigned
is a great deal more complicated than it needs to be.
| | 03:14 | And as you go forward and start to add the
link to your profile, to email address bar
| | 03:18 | and in other places, a shorter version
that has been customized is far better.
| | 03:23 | I'm going to come back to Edit the Profile.
| | 03:27 | We'll finish out by
editing the contact information.
| | 03:30 | There are two sections here.
| | 03:31 | The top section of this is visible to
your connections only within your network.
| | 03:35 | And the second section is
visible to everyone on LinkedIn.
| | 03:38 | You can add in here your Phone number.
| | 03:41 | Selecting the type of phone number you're adding,
Home, Work, or Mobile, as well as your address.
| | 03:48 | And this is usually business address.
| | 03:52 | On the visible section of your contacts information,
you can add your Twitter account if you have one.
| | 03:56 | You can also add websites.
| | 03:59 | As you add the website, I recommend
choosing from the dropdown box, the Other option.
| | 04:04 | As this will allow you to
enter in a website title.
| | 04:07 | To demonstrate, I'm going to enter in two
websites, one using Other, one using Company website.
| | 04:13 | As you can see, using Other, I have been
able to give a much more descriptive title.
| | 04:17 | So when people see this link,
they'll know where it connects to.
| | 04:20 | This allows you to use this section for further
branding for your company or your own personal
| | 04:23 | blogs or other sites you wish to connect to.
| | 04:27 | As we continue to build the profile, you
should bear in mind that a completed profile is
| | 04:31 | much more effective in helping you to build
your personal brand and letting other people
| | 04:35 | in LinkedIn know how they can help you.
| | 04:37 | Make sure the spelling and grammar are
correct throughout the profile, as these are often
| | 04:40 | taken as an indication of your
level of professionalism and focus.
| | 04:44 | As you work towards completing your profile,
you'll need to complete the various sections
| | 04:47 | Experience, Education, Skills, and Summary.
We'll be covering these in the next video.
| | 04:52 | Now that we've completed the basic
information in Roger's headlines section, we're going
| | 04:56 | to continue with the further sections that
need to be completed to insure he has a full
| | 04:59 | profile that represents his
brand as strongly as possible.
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| The Personal Summary section| 00:00 | To continue editing your profile,
go up to Profile and down to Edit.
| | 00:05 | We're going to add a summary for Roger.
| | 00:07 | The summary section is shown within the background.
| | 00:09 | It is one of the sections where we can
write your own description of yourself.
| | 00:13 | To define your brand you should use
carefully selective keywords that will raise
| | 00:16 | your profile's visibility.
| | 00:18 | And as this is one of the first sections
that will be seen and shows up on the
| | 00:22 | first screen of most people's computers
when they look at your profile,
| | 00:25 | it will be a part that plays an influential
role in the success of your profile.
| | 00:29 | Many people will glance through this
section quickly to see if there are matches
| | 00:32 | to their interest of jobs or the expertise
they're seeking before reading more of
| | 00:35 | your profile further down the page
or moving on to another profile.
| | 00:38 | So ensure you spend the time on this and adjust it
as needed so that it can be effective for you.
| | 00:43 | I'm going to add a summary here that
includes a section at the bottom of specialties.
| | 00:48 | This is where I've added some keywords to
help the profile rank more highly in search.
| | 00:53 | You should start with the most important
things you want someone to know about you.
| | 00:56 | Talk about your accomplishments, not job titles or duties.
| | 00:59 | You can also use this section to rebrand
or be aspirational if you're currently
| | 01:03 | seeking opportunities that are not
represented in your experience below.
| | 01:06 | With this section, you should
always keep your goals in mind.
| | 01:09 | Your past will be covered by
your work experience and education.
| | 01:12 | Remember to stay professional and avoid hype or sales.
| | 01:15 | This section should be like an elevator pitch.
| | 01:17 | Close to what you would say as an answer
to the question, tell me little about yourself,
| | 01:21 | that often starts an interview or makes up
the first few seconds of meeting with somebody new.
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| Adding your work experience and education| 00:00 | To add your work experience and education to your
profile come across to the Profile and down to Edit.
| | 00:05 | If we come down the screen, we have the option to
Add a Position or edit the position that we added earlier.
| | 00:10 | I am going to start out by editing this
position and adding in a job description.
| | 00:14 | I recommend focusing on the accomplishments
rather than job duties.
| | 00:18 | You can also add in a time period, you don't need to
choose a month, but you should choose a year.
| | 00:23 | If you currently working there, this box
will ticked and you can select multiple
| | 00:26 | companies you currently working at.
| | 00:29 | As you can see. the logo for lynda.com
has been taken from the company page
| | 00:33 | and a link has been created that connects
Roger's profile to that of lynda.com.
| | 00:37 | This provides the added value for Roger
of brand association, which contributes
| | 00:41 | both to building his network as well
as the value of his profile on LinkedIn.
| | 00:45 | To add the education, you'll need to add
in a school; these will be colleges or
| | 00:50 | universities where you have or
will receive a degree or certificate.
| | 00:54 | As you enter in the name of school, you may be
offered the option to select from a dropdown list.
| | 00:58 | This list will include schools that already
have an alumni database.
| | 01:02 | Be sure to select from this list if you can.
| | 01:05 | If your school is not featured, you may
wish to try typing in different versions
| | 01:08 | of the name, so that you insure that
you added to an active alumni database.
| | 01:12 | You can select the year that you attended
and the year you graduated, as well as a degree.
| | 01:20 | Again, the degrees may already be populated
and you can select from a drop down.
| | 01:24 | Field of Study, likewise, from a dropdown.
| | 01:29 | Grade is not necessary and it's rarely shown.
It does make sense to add Activities
| | 01:34 | and Societies, as these broaden
your profile and add additional
| | 01:37 | elements that may be of interest to people reviewing it.
| | 01:39 | The Description allows you to add more details
such as dissertation, minors, awards and scholarships.
| | 01:45 | You should also look to add specific achievements
that were qualified, such as
| | 01:49 | lead team state championship,
won business innovation contest, and so forth.
| | 01:55 | Both the Education and Work Experience section,
you should try to use a few keywords.
| | 01:59 | You can track these in the top search
keywords report of your profile stats
| | 02:02 | if you have a paid account and see
which ones have the greatest or least
| | 02:06 | impact on creating visibility for you.
| | 02:08 | As you add more detail to your career history,
including prior positions,
| | 02:12 | this will enable people to see not only where
you currently are, but also where you've been,
| | 02:16 | which means you will show up in searches
for past companies as well as your current company.
| | 02:21 | Increasing your visibility and the value of your
past experience to you and your network,
| | 02:24 | adding all the educational establishments
that you've attended,
| | 02:27 | will add you to the powerful alumni
databases that these schools develop.
| | 02:31 | These schools will now be shown in
the Contact tab at the top of the page.
| | 02:34 | Clicking on this link will give you access to alumni database
| | 02:38 | including you in these very valuable networks.
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| Joining groups| 00:00 | There are now over 1.5 million groups on LinkedIn.
| | 00:03 | These groups provide you with a way to
display your interest in a certain industry,
| | 00:06 | professional group, functional area or academic affiliation.
| | 00:10 | They are easy to join and once you remember
the group logo will be listed in your profile.
| | 00:15 | This is a brand builder, as it connects
your personal profile with a focus area
| | 00:20 | and members that are part of the group.
| | 00:22 | You can also select which groups to show in your profile.
| | 00:24 | This allows you to join groups to gather information
and keep those memberships hidden
| | 00:28 | as well as joining groups that you want to display
and will be part of your personal brand.
| | 00:33 | You should join and display groups that are aligned
with your primary purpose for being on LinkedIn.
| | 00:37 | When viewed together these groups,
combined with your work and educational background,
| | 00:40 | tell the unique story that indicates where you may
be able to provide expertise and knowledge to others.
| | 00:44 | Make sure you support your interest in these groups
elsewhere in your profile through use of keywords.
| | 00:49 | The interest section, updates or presentations
in the apps to create a broad tie-in
| | 00:52 | and the reason why you chose to join them.
| | 00:55 | Changing the visibility of groups
will be covered in the settings video.
| | 00:58 | You can look for groups by going to Groups Directory
where you can search the current groups
| | 01:02 | based on keywords, categories and languages,
which will narrow down appropriate groups.
| | 01:06 | I am going to search for open groups where
discussions remain visible to non-members.
| | 01:11 | Within many groups you may still require
approval by a group owner or manger
| | 01:14 | before you're admitted as a member of the group itself.
| | 01:18 | Closed groups require you to be accepted
by the group manager or owner
| | 01:22 | before you can participate in the group itself.
| | 01:24 | If I search with the keyword 'education,'
I could review the groups based on how
| | 01:29 | many discussions and how many members they have.
| | 01:31 | I can also go into view the group,
| | 01:33 | by clicking on the button on the
right-hand side coming across to More
| | 01:37 | and there the Group Profile will allow me to
review the brief description of the group.
| | 01:40 | On the right-hand side is information
about when the group was created, the type
| | 01:44 | of group and how many members it has,
as well as some group statistics.
| | 01:48 | If I click the button to join the group
this membership is pending approval,
| | 01:52 | but I can adjust the settings here.
| | 01:53 | These settings include showing the group logo,
frequency of information that I'll receive
| | 01:56 | from the group and whether I'm open to receiving
messages from other members of the groups.
| | 02:00 | This same settings screen can be accessed later on,
| | 02:03 | again, we'll discuss this in the settings videos.
| | 02:05 | The right groups will not be solely
determined by the number of members.
| | 02:10 | Some groups maybe worth joining to build your visibility
to key members who are active in that community.
| | 02:14 | Groups maybe small, but highly active
in discussions or job postings.
| | 02:18 | In order to broaden your profile with groups,
you should identify the business
| | 02:21 | and personal goals you want to achieve
in this part of LinkedIn before you search
| | 02:25 | or select the groups to join.
| | 02:27 | These objectives may change over time,
and so typically the list of groups you're
| | 02:30 | a member of will also adjust accordingly.
| | 02:33 | Groups are independent of your current
or past work expense, so will enable you
| | 02:36 | to build your personal brand and
demonstrate engagement in new areas of
| | 02:39 | business, which is particularly important
if you're changing focus in your career
| | 02:42 | or entering a new industry.
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| Understanding the difference between a public and private profile| 00:00 | LinkedIn offers you the option to control
the privacy of your profile through creating two versions;
| | 00:05 | a public profile, which is the information
from your profile that will show up for anyone
| | 00:09 | that searches for you on LinkedIn and
has LinkedIn from another search engine
| | 00:13 | such as Google, Yahoo or Bing;
| | 00:15 | and a private profile, which is shared
only with you and your connections.
| | 00:18 | The amount of information people can see on your
LinkedIn profile can be controlled in two ways.
| | 00:24 | First, by not entering the information
on all sections of your profile,
| | 00:28 | and the second, by selecting which
parts of the profile are public.
| | 00:30 | By altering the settings, come up
to your name and drop down to settings.
| | 00:34 | In the lower half of the screen is a
Profile tab for your settings
| | 00:38 | in the second column is the option
to Edit your public profile.
| | 00:42 | There are two halves to the screen;
on the left-hand side your public profile as it will appear,
| | 00:46 | on the right-hand side, various buttons
that allow you to make your profile invisible to public.
| | 00:51 | We'll select which parts of the profile remain visible.
| | 00:54 | As you add additional sections to profile
more options will show up and as your
| | 00:58 | strategic objectives change, you may
vary the sections that are visible.
| | 01:02 | For instance if you're seeking jobs or
new contracts, you want to show a great
| | 01:06 | deal of more information about your current positions,
including demonstrations of your work,
| | 01:09 | and if you are seeking to be recruited
to new position or applying for jobs,
| | 01:13 | you want all of the information to be visible.
| | 01:15 | As this will allow viewers of your profile
to pre-qualify you and invite you for
| | 01:19 | open positions where they are actively recruiting.
| | 01:21 | If privacy is not a major concern for you, I recommend
showing as much detail as you're comfortable with.
| | 01:26 | Your public profile will be available to people who
are searching for specific skills and background
| | 01:30 | and by revealing these your profile acts as
your professional online presence 24 hours a day,
| | 01:35 | enabling you to be found, qualified and opportunities created.
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| Exploring the Skills and Expertise section| 00:00 | One of the sections on LinkedIn that
can be used to demonstrate the strength
| | 00:04 | of your network and build your visibility and
personal brand is the Skills & Expertise section.
| | 00:08 | There are several ways that skills and
expertise can be added to your profile.
| | 00:11 | If we come to Profile and down to Edit,
and scroll down further on the page,
| | 00:15 | there is a section where we can
add the skills and expertise.
| | 00:18 | These are typically one- or two-word
brief descriptions of what you can do
| | 00:22 | and include business skills such as
financial planning or professional skills,
| | 00:25 | such as ballet or cooking, as well as technical skills,
such as OpenGL, SQL Server, and so on.
| | 00:31 | Whilst you can add the skills and
expertise directly on this page.
| | 00:34 | I recommend going to the more detailed listing
you can find by coming up to More
| | 00:39 | and down to Skills & Expertise.
| | 00:43 | If we enter in the skills and expertise here,
more detail description will be provided.
| | 00:48 | As you type in the keywords used to
describe the skill and expertise a dropdown
| | 00:52 | box will appear and you either select
one from these, we'll press the Search.
| | 00:56 | If you select one from the list, it'll take you
through to a screen that's being built up,
| | 01:00 | based on the use of this skill or expertise
in other profiles, companies and locations.
| | 01:05 | It'll also offer related skills.
| | 01:06 | To insure that you select the correct skill,
review the primary industry,
| | 01:10 | take a look at one or two of the profiles
of people who've used the skill
| | 01:13 | to insure that use of this skill
will categorized you with peers
| | 01:16 | and review the statistics for the relative growth in the
use of the term, the number of times it has been used
| | 01:21 | and the typical age of people using the skill in their profile.
| | 01:25 | If the skill isn't a direct match, you may
wish to click one of the related skills
| | 01:28 | until you find one, that's a better match for you.
| | 01:31 | You can add the skill directly from the screen.
| | 01:34 | Once you have selected a few from the screen,
I also recommend you review the profiles
| | 01:38 | of other peoples who have used these skills and expertise.
| | 01:41 | You may find that there are non-related skills
and expertise that are also relevant to you
| | 01:45 | and appropriate for your industry or target area.
| | 01:48 | Once you completed the list of skills,
you can review these on the account.
| | 01:51 | In most cases the value of these skills is increased
once they have been endorsed on your profile.
| | 01:56 | Only first level connections, those directly
connected to you, can endorse your skills
| | 02:00 | and they'll also be able to add skills
that you did not list yourself.
| | 02:04 | If the skill is added for you by one of
your contacts, you'll have a chance to
| | 02:08 | review it before you accept it and show it on your profile.
| | 02:11 | You also have the option to hide the endorsements
if you don't wish to make them public
| | 02:15 | and this maybe the case in certain industries
such as the financial industry
| | 02:18 | where endorsements are not allow to be displayed.
| | 02:21 | Skills allow you to add functional descriptions to your profile.
| | 02:23 | Listing skills will also raise your visibility
in search, categorize you with peers
| | 02:27 | and help to define your personal brand.
| | 02:30 | You should focus on a few skills at first,
up to 50 you are allowed, but I would
| | 02:34 | recommend no more that more than 15,
as more than this are not likely to be
| | 02:38 | realistic list of your true strengths.
| | 02:40 | Over time these endorsements will act as
an indicator of the strength of your network.
| | 02:44 | Vast networks with few endorsements
are much as likely to be useful for you
| | 02:47 | than smaller, more involved and supportive ones
that have shown the endorsement of your skills.
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| The Professional Gallery| 00:00 | To add visual elements and broaden your profile,
you can use the professional gallery.
| | 00:05 | I would like to demonstrate this using my own profile.
| | 00:07 | If I come into Edit Profile I can see all the features
required to both add and review the content.
| | 00:12 | There are several sections that include the professional gallery;
| | 00:15 | these include the SUMMARY section,
your work experience and your education.
| | 00:21 | To demonstrate adding content I want to take a look at
how I would add something to my SUMMARY section.
| | 00:26 | If you click on the link that looks like a square
with a cross in the lower right-hand corner,
| | 00:31 | this will open up a box that allows you to add a link.
| | 00:34 | Your content will need to be hosted online.
| | 00:36 | At this stage you cannot pickup content from your desktop,
so you'll need to come through to SlideShare,
| | 00:40 | Box or one of the hosting programs
that has this content online for you.
| | 00:44 | Once you have added the link the information will be uploaded
and you could also add a brief description.
| | 00:49 | This content will now be featured on your profile,
will be available for people to come in and review.
| | 00:55 | To see how this will appear, we come into
View Profile and click on any of the content.
| | 01:00 | The professional gallery will open up,
with the content you've clicked on at the top
| | 01:04 | and all the other elements of content distributed
throughout your profile shown at the bottom.
| | 01:09 | By clicking on any of these links
the content will be featured in the top.
| | 01:12 | Along with the link through to the rest of the
content that may be hosted elsewhere online.
| | 01:17 | Featuring relevant content in your
profession gallery will improve your
| | 01:20 | visibility in searches as well as demonstrating
your technical, creative, artistic and professional skills.
| | 01:26 | The majority of your profile is text-based
and this one of the few sections
| | 01:30 | we can show off your visual communication skills,
it can also be used for uploading dissertations,
| | 01:35 | papers and written content, demonstrating
your expertise and thought leadership
| | 01:39 | in your specific industry or topic area.
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|
|
4. Managing ConnectionsUnderstanding why connecting is powerful| 00:00 | Connections are the people you've selected
to be at center of your LinkedIn network.
| | 00:04 | They are the people with whom you have a
direct connection either through work,
| | 00:07 | shared employment, education or shared goals.
| | 00:09 | By connecting with you they have given you access
to their private networks and profiles as well.
| | 00:14 | The size of your network connection is
represented in your profile as a number
| | 00:18 | of people who have connected to you directly.
| | 00:20 | You can see this by coming down on the
home screen and across the right-hand
| | 00:24 | side where YOUR LINKEDIN NETWORK summary is given.
| | 00:26 | The first number, 409 connections are
your first degree connections,
| | 00:31 | beneath this is the number of new people
who have been added to your network.
| | 00:34 | If we click on this number, it'll
link us through to the network screen.
| | 00:38 | Where first level, second and group
connections have already been selected,
| | 00:42 | third level has been grayed out.
| | 00:44 | As you can see first level connections is 410,
second level connections are the people
| | 00:50 | who are connected to your first level
and group members are members of
| | 00:53 | groups that you've joined.
| | 00:54 | The growth is exponential as each of your first
level connections has a network of their own.
| | 00:59 | Connections are a critical part of the strategy
of using LinkedIn for most people,
| | 01:03 | as they're able to offer introductions
to others in the network and
| | 01:06 | beyond to their connections' networks,
provide insights to other companies,
| | 01:09 | industries and areas of interest.
| | 01:11 | And also skills will provide work
references that feature on your profile.
| | 01:15 | It's only the first level connections that can
provide the endorsements and recommendations.
| | 01:20 | If we come up to Profile and down to
View the Profile, we also have a count
| | 01:24 | of first level connections in the bottom
right-hand corner of the headlines section.
| | 01:28 | If we click on this link it'll bring
us down to the Connections box.
| | 01:32 | We can search through these connections by clicking
in the top right-hand corner and entering a keyword.
| | 01:42 | An advance search brings us back to a search
screen where the word has been entered
| | 01:46 | and the filter has been put in for the first level
connections. Coming back to the profile,
| | 01:51 | if we come down on the right-hand side
of the screen there's another depiction
| | 01:55 | of your network; this can be shown in several ways
either by company, school, location or industry.
| | 02:01 | There's a further link beneath this, for
more people you may know at the companies.
| | 02:05 | If you click on this link each of
the networks that you're part of, such as
| | 02:09 | lynda.com as a company you're working with,
or University of Santa Barbara,
| | 02:13 | where Kirk was a student and is now an alum.
| | 02:15 | These allow him to filter through for further
recommendation of people he may wish to connect with.
| | 02:19 | Come right to View Profile and down to the connections again;
| | 02:26 | this summary of connections will be
showing you a profile and provides
| | 02:29 | visibility for people to see who else is in your network.
| | 02:32 | However there are options to restrict
this visibility if you choose to do so.
| | 02:35 | At a minimum your first level connections
who are already connected to each other,
| | 02:39 | will continue to be able to see
each other within that network.
| | 02:42 | Connections may also receive updates
from you on their home screen as you change
| | 02:46 | your status in profile to reflect the things
that are happening in your life and career.
| | 02:50 | This keeps your network aware of the
activities that have taken place and allows
| | 02:54 | them to get involved and help where appropriate.
| | 02:56 | You may also choose to build your
network using your address book.
| | 02:59 | You can do this by coming up to
Contacts and down to Add Connections.
| | 03:02 | We are over in the top right-hand corner,
clicking on the Connections button.
| | 03:06 | This will offer you several options
to import address books you may have
| | 03:09 | elsewhere for instance in Gmail,
Outlook, Yahoo mail, and so on.
| | 03:13 | Within a large network of connection,
you may wish to sort a network once it
| | 03:17 | becomes quite large, you can do this
by coming across to Contacts and down
| | 03:21 | to Connections where the final screen is shown,
which lists all your first level connections.
| | 03:25 | You can tag these connections, for
instance with words such as colleagues,
| | 03:29 | partners, friends and so forth.
| | 03:31 | Once you've tagged them clicking on a
tag will bring up that group of contacts
| | 03:35 | in the next column across and selecting
an individual profile, will open up more
| | 03:41 | detail about that profile in the following column.
| | 03:43 | You will have the option to Send a message,
Edit details about the contact or Edit the tag as well.
| | 03:48 | This is also the screen where you can remove connections.
| | 03:51 | Once you have some connections
already made LinkedIn will start to make
| | 03:54 | automatic recommendations of connections based
on your work, education and existing connections.
| | 03:59 | These are shown in your homepage
as people you may know.
| | 04:02 | We'll cover this in a later video.
| | 04:03 | If the expression 'it's not what you know,
it's who you know' is true,
| | 04:07 | then LinkedIn is the way in which you
can both show and act on a network.
| | 04:11 | Connections change your profile from an
isolated description of who you are
| | 04:14 | to a way in which you're actively engaged
in a network of people.
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| Selecting an appropriate networking approach: Open vs. closed| 00:00 | Your approach to networking may take one of
several paths know as open or closed networking.
| | 00:04 | In an open networking approach, you
indicate that you'll accept an invitation
| | 00:08 | from anyone to join their network, regardless of
whether you have a prior business relationship.
| | 00:13 | In a closed networking approach, you only invite
or accept invitations from people you know directly.
| | 00:18 | Open networking allows you to grow you
network very quickly as you'll receive
| | 00:21 | invitations to join networks from a
large number of similar minded networkers
| | 00:25 | focused on growing the communal resources.
| | 00:28 | If we take a look at Kirk's profile, come across
to Profile and down to View Profile,
| | 00:32 | Kirk has taken an open networking
approach and with his category of account,
| | 00:36 | which is a business account, he has been
offered the option to join the open link network.
| | 00:42 | You can see this by coming across the
top on right-hand corner where this circle
| | 00:46 | icon indicates that he has joined the network.
| | 00:48 | This allows anyone on LinkedIn to send
him a message or job opportunity for free
| | 00:51 | without an introduction in mail,
or knowing his email address itself.
| | 00:55 | You can also choose to mention you're
an open networker in your title
| | 01:01 | or further down in the Summary section.
| | 01:04 | I would advise you to moderate this approach.
| | 01:05 | As indiscriminate linking means you
cannot provide any real insights to who the
| | 01:10 | different people in your network truly are
and where their strengths may lie.
| | 01:13 | Alternately, completely closed networking
will restrict your ability to grow your network
| | 01:17 | as you close off all communication from outside
sources and much of the visibility of your profile.
| | 01:23 | This prevents opportunities from arising by virtue
of shared groups, interests, education or work experience.
| | 01:29 | I suggest you to take an intermediate approach,
starting with a base of contacts that you know
| | 01:33 | and build out from there.
| | 01:35 | For instance, by adding strategic contacts
in target areas, or industries, this
| | 01:39 | intermediate approach will allow you
to control the growth of your network.
| | 01:42 | Whilst also providing enough information
about each of these contacts to be able
| | 01:47 | to provide value to the relationship.
| | 01:48 | My test of this is to ask whether I would be
willing to offer at least one skill endorsement
| | 01:54 | for each of the people within my network,
or could at least suggest
| | 01:58 | one area of strength that is a strong skill for them.
| | 02:00 | If you're growing a network in a new area,
we'll need to add less well-known contacts.
| | 02:04 | Take a while to get to know the
person's profile, particularly their
| | 02:07 | skills and experience before inviting them.
You can do this through searching
| | 02:10 | for people, you can also do this by
reviewing their network to see which
| | 02:15 | companies they have worked at, which schools,
locations and industries they've been in.
| | 02:19 | You may also decide to focus on
getting to know a few open networkers that
| | 02:23 | you can recommend and visa versa, as this
will increase your network size considerably.
| | 02:26 | Their first degree connections are added as
your second degree connection to your network,
| | 02:31 | which grows your network exponentially.
| | 02:33 | Again, we can see this by coming to the home screen
and across to the network summary,
| | 02:37 | where if we click on the link,
we can see how many first degree
| | 02:41 | connections and second degree connections.
| | 02:42 | And open networker in the first degree will add a
large number of secondary connections to you.
| | 02:48 | Regardless of your networking approach,
you should personalize your communication
| | 02:50 | within each invitation, so that
the people you invite understand
| | 02:54 | that you value access to their networks.
| | 02:57 | Everyone has a slightly different approach
to networking, but they all
| | 03:00 | value the work they have put in to create a network
and appreciate you showing your respect for that.
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| Reviewing connection settings| 00:00 | Within LinkedIn there are number of settings
that allow you determine how much visibility
| | 00:04 | or privacy you want to have to your profile,
both within as well as outside your network.
| | 00:09 | Settings can be used to control almost all
sections of your profile, from your participation
| | 00:13 | and groups you join to the ability of
commercial organizations to use your data.
| | 00:16 | We're going to take a look at the settings
that relate to outbound information, information
| | 00:20 | that you generate that gets sent out, and
how to control that information so that it
| | 00:26 | either is or is not shared
within your network and beyond.
| | 00:29 | To get to Settings, let's come across to the top right-hand
corner and underneath your name, down to Settings.
| | 00:35 | In the bottom half of the screen we have
several groups of links, Profile, Email Preferences,
| | 00:40 | Groups, Companies & Applications, and Account.
| | 00:43 | Within first tab of links there is
a section called Privacy Controls.
| | 00:47 | We'll be looking for these
throughout these groups of tabs.
| | 00:52 | The first of these is to turn on/off
your activity broadcasts.
| | 00:55 | If we click on this link, we have the option
to either select to let people know when you
| | 01:00 | change your profile, make recommendations, or
follow companies or uncheck this box for more privacy.
| | 01:05 | As you can see the recommendation is you may wish
to turn this option off if you're looking for a job.
| | 01:09 | This indicates a high level of
privacy and I recommend unchecking this box.
| | 01:14 | As well as on second link down
selecting who can see your activity feed.
| | 01:18 | Restricting this from Everyone, Your network,
Your connections, down to Only you.
| | 01:23 | So the actions you take on
LinkedIn are only shown in your profile.
| | 01:27 | This has an added benefit.
| | 01:28 | If we come back to Kirk's profile and view
his profile, we can see a box directly beneath
| | 01:33 | the highlights that shows his Activity.
| | 01:35 | In most cases, people reading this activity is
less important than having them read your summary.
| | 01:42 | By going into the Settings and restricting this Activity
to Only you your profile will appear much cleaner.
| | 01:51 | With the Activity broadcast turned off, your profile
will look like this to people from outside your network.
| | 01:57 | Your Headlines box
directly followed by the Summary.
| | 02:00 | As you can see this is on the first screen
so people viewing, your profile will be reading
| | 02:05 | the important information that you've
written in your Summary rather than the updates of
| | 02:09 | activity taking place around your account.
| | 02:10 | There are two more settings in this
section that I recommend that you adjust.
| | 02:15 | The first is selecting who
can see your connections.
| | 02:17 | If we click on this the options are Your connection can see
each other or Only you can see connections within your network.
| | 02:24 | As mentioned before, people will
always be able to see shared connections.
| | 02:28 | If you're working within a competitive
environment such as a consultant, you may wish to restrict
| | 02:32 | the visibility of your connections so that
only you can see the profiles of people you're
| | 02:36 | connected to within your network.
| | 02:39 | The other setting I recommend that you go to is
Show/hide Viewers of this profile also viewed.
| | 02:44 | If we click on this, it's a checkbox, Display
Viewers of this profile also viewed box on my profile page.
| | 02:50 | I recommend unchecking this as frequently the profiles featured
are those that have been seen from within your network,
| | 02:57 | once again, reducing the privacy of
the active profiles within your network.
| | 03:02 | Other settings here include, Select what others
see when you've viewed their profile and Change
| | 03:07 | your profile photo & visibility.
| | 03:09 | Under Email Preferences, these are mainly
inbound and have less impact on your privacy.
| | 03:14 | We'll cover these later in terms of efficiency so that
you can reduce the amount of information you receive.
| | 03:19 | However, since these do not feature information
going out from your account, we won't cover them here.
| | 03:24 | Under Groups, Companies & Applications, if we click
on this, we have Privacy Controls in the second column.
| | 03:29 | We can Turn on/off data
sharing with 3rd party applications.
| | 03:34 | I recommend unchecking so that your data is
not shared and saving these changes as well
| | 03:38 | as managing settings for
LinkedIn plug-ins on third-party sites.
| | 03:42 | Again, unchecking and savings the
changes for a high level of privacy.
| | 03:46 | The other settings under Groups > Companies & Applications
will aid more to inbound information.
| | 03:51 | Under Account > Privacy Controls include
Managing Advertising Preferences where you can select
| | 03:58 | not to have adverts on third-party website.
| | 04:01 | Some further repeats of Settings such as
Change your profile photo & visibility as well as
| | 04:07 | customizing the updates
you see on your homepage.
| | 04:09 | The more closed your approach, the less
other people will see of your content.
| | 04:13 | This reduces their ability to share in your
interests both to help you and to be helped by you.
| | 04:17 | As your needs and ability to help others change--
such as when you're looking for a job or when
| | 04:21 | you've recently started a new job--you may wish to share
or restrict different parts of your information.
| | 04:27 | Settings can be adjusted as often as you like, and
this allows for instant control of the visibility.
| | 04:32 | These settings allow you to share when you
want and have more privacy when you need it.
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| Accepting and sending invitations and messages| 00:00 | Having a strong and effective network of
connections on LinkedIn requires you to
| | 00:03 | take an active role in building and maintaining it.
| | 00:07 | Your network will grow fastest through
adding connections via sending invitation
| | 00:09 | requests and accepting invitations from others.
| | 00:12 | I recommend waiting a short while until
your profile is close to complete before
| | 00:16 | focusing on adding connections and
leveraging this part of the platform.
| | 00:19 | However, once you have a representative
profile in LinkedIn it's time to build
| | 00:23 | your network to include your
existing business connections.
| | 00:26 | Using the email address Import
tool is the fastest way to doing this.
| | 00:30 | This allows you to quickly see which
of the people you already have email
| | 00:33 | addresses for are also registered on LinkedIn.
| | 00:36 | This can be accessed in two ways.
| | 00:38 | By coming across the Contacts and down
to Add Connections or the same link in
| | 00:42 | the top right-hand corner.
| | 00:45 | When we click on this link, we come to this screen
says, See Who You Already Know on LinkedIn.
| | 00:50 | With a number of options for common email platforms
such as Gmail, Outlook, Yahoo!, Hotmail, and AOL.
| | 00:57 | Once one of these is selected you'll
need to enter your email address and
| | 01:01 | Continue to access that address book.
| | 01:03 | You can also click on Any Email
which brings up another screen.
| | 01:06 | Here you enter your email plus the
email password from a larger number of
| | 01:11 | domains which are listed in a pop-up box.
| | 01:14 | As long as your email domain is listed here
you'll be able to import your contact list.
| | 01:18 | We can also upload contact files by
choosing a contact file from email
| | 01:23 | application such as Outlook, Apple Mail, or others.
| | 01:26 | It is restricted in terms of the file format.
| | 01:29 | But once you have these files, you can choose
them from your hard drive and upload these files.
| | 01:34 | Finally, you can also invite by individual email
by typing email addresses separated by commas.
| | 01:39 | One more way to find people that you may wish
to connect to is do a search using people as the filter.
| | 01:46 | You can enter a company name here such as lynda.com.
| | 01:50 | When you press Enter people who feature
that company in their profile will be listed.
| | 01:54 | In Kirk's case he already has a large
number of 1st degree connections.
| | 01:58 | So I'm going to filter this further
down to 2nd degree connections.
| | 02:02 | These are people he is not yet connected to.
| | 02:04 | You could also filter by company and by location.
| | 02:07 | You've got a list with a number of results
shown in the top and a brief summary
| | 02:11 | of each person's profile beneath that.
| | 02:13 | When you find somebody you want to
connect to, click on the Connect button.
| | 02:19 | You'll be offered several options
of how do you the person.
| | 02:22 | To each of these selections, you may
have a dropdown box such as for Colleague,
| | 02:26 | where you'll need to choose the company.
| | 02:28 | Groups where you'll need to choose
common groups unless there is only one,
| | 02:32 | in which case that option will be
automatically submitted for you
| | 02:34 | or Other where you'll also need to enter an email address.
| | 02:39 | Always personalize this email so that
you explain to other person what do you
| | 02:43 | have in common and why you
want to make the connection.
| | 02:46 | Be aware there are very few characters
allowed in this section. So be concise.
| | 02:50 | You will probably only get one sentence above this,
but it's worth using that space,
| | 02:54 | and the number of people who will
accept your connection is far higher
| | 02:58 | if you give them a reason and common ground.
| | 03:00 | From any screen on LinkedIn you'll
see a number of icons at the top.
| | 03:04 | These include an Envelope.
| | 03:05 | If you hover over the Envelope, a dropdown box
will open with invitations and messages beneath it.
| | 03:11 | If you hover over an invitation,
further buttons will appear.
| | 03:14 | Or by clicking the dropdown button, come in to
review the profile before you accept the invitation.
| | 03:20 | If you choose to ignore an invitation,
the person who sent the invitation will
| | 03:24 | not receive a response at all and that
invitation will be moved into the archives.
| | 03:29 | Connections are part of your profile
| | 03:30 | that should always be updating as you meet
new people and develop new areas of interest.
| | 03:35 | When your profile is complete, you'll
be sharing a great deal of information
| | 03:38 | about your unique set of skills,
experiences, and knowledge
| | 03:41 | that will let others know how you may
be able to help them and vice versa.
| | 03:44 | With this information available for
people to read on your profile,
| | 03:48 | they're much more likely to see the value
in asking to have you as a connection
| | 03:51 | or accepting your invitation to join their network.
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| Connecting with people you might know| 00:00 | Once you've entered your information
in the work EXPERIENCE and EDUCATION
| | 00:03 | sections of your profile, this information
will be reviewed by LinkedIn to
| | 00:07 | find people who share a similar background
and might be appropriate connections for you to add.
| | 00:12 | As your network grows LinkedIn will
also look for the people who share a
| | 00:15 | large number of contacts with you and will
also recommend these as People You May Know.
| | 00:19 | The People You May Know are shown on
right-hand side of your home screen.
| | 00:23 | Three summaries are given at the top
and if you hit the X, the summary will be
| | 00:27 | replaced with another one at the bottom.
You can also select to See More.
| | 00:31 | This brings up a screen with people
you may know from different parts of
| | 00:34 | your professional life including companies
you've worked at or universities you've attended.
| | 00:40 | If we come down to the list of profiles that are
recommended as People You May Know,
| | 00:44 | you could hover over the person's name
to reveal a link through their profile
| | 00:48 | where you can select to connect or if you have
access to InMail, send a message to the person.
| | 00:54 | I suggest reviewing profiles in
detail before inviting new connections to
| | 00:57 | ensure they will fit in within your
network and your LinkedIn strategy.
| | 01:02 | You could do this by filtering the
recommendations based on specific companies
| | 01:06 | such as lynda.com and then reviewing how
many shared connections you have
| | 01:10 | to see how close they are to your existing network.
| | 01:12 | You can also send a connection
request directly from this screen.
| | 01:16 |
The more people you add to your network,
the more accurate recommendations should become
| | 01:19 | and the easier it will be for you to grow
your network efficiently using this feature.
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| Recommending| 00:00 | LinkedIn offers two ways in which people
within your network can show their support
| | 00:04 | for your work experience and skills.
| | 00:06 | Your 1st degree Connections can write recommendations
based on their experience of working with you.
| | 00:10 | They can also Endorse your list of skills
to show that they see you as an expert
| | 00:16 | in those particular skill areas.
| | 00:17 | Recommendations are very similar to
the references that you might have had
| | 00:21 | with your previous resume and you should choose
the people who recommend you carefully
| | 00:25 | as their profiles will be linked directly
to what they write and they're almost
| | 00:28 | always looked at by the people reading
these recommendations in order to assess
| | 00:32 | how strongly to value the recommendation itself.
| | 00:35 | To get Recommendations go up to Profile
and drop down the Recommendations link.
| | 00:42 | There are three tabs here Received,
Recommendations those that you've given to
| | 00:45 | other people, and a tab that
allows you Ask for Recommendations.
| | 00:49 | In the Received Recommendations tab all
your positions will be listed including
| | 00:53 | those for which you have not
yet received a recommendation.
| | 00:56 | These are shown with a gray hand.
| | 00:58 | Where you have received a recommendation
the hand will be shown shaded in brown.
| | 01:03 | For positions where you have already
received a recommendation, you can manage
| | 01:06 | those recommendations or ask for
further Recommendations for those positions.
| | 01:11 | For those where you have not yet been
recommended, you can click on the link to
| | 01:14 | Ask for a Recommendation.
| | 01:16 | The Position is prefilled.
| | 01:18 | I'll need to enter in the name
of the contact who can give me the
| | 01:21 | Recommendation for that Position.
| | 01:22 | As you enter in the name the matching options
will show up in the dropdown box below.
| | 01:28 | You can add up to 200 people to
recommend you for any position.
| | 01:31 | However, I recommend sending out
individual requests as you will need to
| | 01:36 | customize the request below in order
to make your request more effective.
| | 01:39 | In most cases if I've received a request
for somebody I'd like to see some
| | 01:43 | context in that request and a little bit
of background as to why they're looking
| | 01:46 | for the request so that I can do job in providing it for them.
| | 01:55 | Once the Recommendation has been received, you can
come across to Profiles down to Recommendations.
| | 02:04 | An alert box will come up at the top
that you've received the recommendation.
| | 02:08 | By clicking on the link you can view the
Recommendation and either Publish it on
| | 02:11 | your Profile, Hide it, or Request Replacement.
| | 02:15 | Once you accept the recommendation
you'll be offered the option to
| | 02:19 | Return Recommendation back to the
person who person provided for you.
| | 02:21 | I do not suggest doing this.
| | 02:23 | In many cases it'll be appropriate and Acceptable
to offer a Recommendation back.
| | 02:26 | However, I suggest that you do this
at later stage so that the dates of the
| | 02:31 | recommendations are not identical, and it doesn't
seem as if you simply swapped recommendations.
| | 02:34 | If we take a look at the Given Recommendations tab,
the recommendations that have been given are listed
| | 02:42 | according to the categories of Colleagues,
| | 02:44 | Service Providers, Business Partners, and Students.
| | 02:47 | You can select whether to show the
recommendations you've given,
| | 02:50 | to your Connections, to everyone, or to
Hide the Recommendations you've given.
| | 02:54 | If you come down the page further, once
again you can make a Recommendation
| | 02:58 | from this page by entering the first and
last name of the person or selecting
| | 03:02 | them from your contact list.
| | 03:03 | Finally, the Ask For Recommendations
tab allows you to ask for recommendations
| | 03:09 | from any of the positions that you have
listed on your profile or to Add a Job
| | 03:14 | or a New School that isn't
currently showing in your Profile.
| | 03:17 | These links take you through to a page
where you are editing your profile to add
| | 03:21 | in the relevant information.
| | 03:25 | If we take look at the profile now
and come down to the position for which
| | 03:31 | we had asked for the Recommendation, you can
see it shown directly beneath that position.
| | 03:35 | Up to two recommendations will be
summarized beneath each work position.
| | 03:40 | If you've received more then two
Recommendations these can be accessed
| | 03:44 | by clicking on the link in the lower right-hand corner.
| | 03:48 | I typically recommend two to three
recommendations per position
| | 03:52 | as this the number that most recruiters
are used to seeing on a traditional resume
| | 03:56 | and more recommendations than this
will not serve much purpose on your LinkedIn profile.
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| Exploring endorsements| 00:00 | Skills and expertise are a part of your profile that can
now be endorsed by your first level connections.
| | 00:05 | To demonstrate these, I'm going
to take a look at two profiles.
| | 00:08 | Let's start out by looking at my
own profile as viewed from Kirk's.
| | 00:13 | When you're looking at somebody else's
profile, a box will appear at the top,
| | 00:18 | which offers you the option of endorsing skills and expertise.
| | 00:21 | As you can see here five options have been given.
| | 00:24 | Of the skills and expertise that are
offered, the top three ranked skills and
| | 00:28 | expertise are always featured in this box,
along with a random selection
| | 00:32 | of two others and an option to add or
recommend another area of expertise.
| | 00:38 | People will be offered with the option
to endorse all of the skills showing above
| | 00:41 | or to hit the X mark in the corner, to deselect
the ones that they don't believe are appropriate.
| | 00:48 | A further option is given down the page to click
on the Plus (+) sign and add the endorsement.
| | 00:54 | As mentioned before, the top three skills and
expertise will always be featured in the box above.
| | 01:00 | Taking a look at skills and endorsements
as they will appear within your profile,
| | 01:04 | let's go to Profile and down to Edit.
| | 01:09 | Coming down to the SKILLS & EXPERTISE
section, we can see the Skills & Expertise
| | 01:13 | are ranked according to the number
f endorsements they have received,
| | 01:17 | with the highest ranked ones at the top
and the lowest at the bottom.
| | 01:21 | The top 10 skills are shown with the
count next to them and additional skills
| | 01:25 | are shown below without any numbers.
| | 01:26 | For the top 10 if you've received an
endorsement then icon of the person whose
| | 01:30 | endorsement, will also be shown on the right-hand side.
| | 01:33 | By hovering over the picture, a pop-up box will show
with a brief summary of that person's profile.
| | 01:38 | You can manage your Skills & Expertise by clicking
on the pencil icon in the top right-hand corner.
| | 01:43 | There are two different tabs;
| | 01:44 | one to add and remove skills, you can type
in a new skill here such as Digital Editing.
| | 01:50 | I'll recommend keeping the description short,
so that it features fully on your Profile.
| | 01:58 | When you click the Add button, this is
now shown at the bottom, amongst the list
| | 02:02 | of skills that have not yet been endorsed.
| | 02:04 | These skills can be reordered.
| | 02:06 | To put the ones that you want to feature
more highly, at the front-end of your list.
| | 02:10 | You can also remove these skills by
clicking on the X. However if you remove
| | 02:13 | a skill that has already been endorsed,
all the associated endorsements will also be lost.
| | 02:18 | You can manage endorsements by clicking
on the Manage Endorsements link and
| | 02:21 | select the particular Skill or Expertise, you wish to manage.
| | 02:24 | In this case, you could choose to hide
or show all endorsements by clicking
| | 02:29 | and toggling on and off this button
or selecting individual ones to toggle on and off,
| | 02:33 | so they are shown in your profile.
| | 02:35 | As you toggle off, your count will go down,
as you select to show it again, your count will go up.
| | 02:42 | I recommend initially selecting between 15-20 skills,
so that your network has a good selection to choose from.
| | 02:49 | As your profile develops further, you may
wish to limit this list, down to the Top 10 only.
| | 02:54 | One of the criteria, I applied to my network,
is to think about whether I would
| | 02:57 | endorse the skills or expertise of each
one of the people within their network.
| | 03:01 | If I haven't already endorsed them
or would not be willing to endorse them
| | 03:05 | for a particular skill or expertise, I have a
need to learn more about them
| | 03:09 | or remove them from that network.
| | 03:10 | As it's unlikely, I would be able to
add any value to them or vice versa.
| | 03:14 | Giving and receiving endorsements is a quick way
to focus on a specific element of a person's background,
| | 03:19 | without going through the process of
writing a detailed recommendation and the
| | 03:22 | need to edit this, when the text is not accurate.
| | 03:24 | The difference between endorsements and
recommendations is that endorsements
| | 03:28 | are number's game, the more you end up with, the better.
| | 03:31 | However, this is also directly related
to the size of your network.
| | 03:35 | It's also affected by top 3 skills,
which will always feature at the top of the profile
| | 03:40 | and that should become more and more prominent.
| | 03:43 | Skills and endorsements can also become
skewed towards the top 3 that you have listed,
| | 03:47 | as these will always be the ones recommended
to people viewing your profile.
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| Connecting via groups| 00:00 | You can build your network very effectively
by inviting group members to connect with you.
| | 00:04 | To get to Groups, let's come across to
Groups and down to the Groups Directory.
| | 00:08 | Groups are one of the few options you
have to reach out to people who do not
| | 00:13 | share a common work or educational background.
| | 00:15 | Some of these groups are very large
with several thousand to over million members,
| | 00:18 | many of whom are open to receiving
personalized connection requests.
| | 00:22 | You should join groups that match your
LinkedIn strategy and will provide an
| | 00:25 | opportunity to build useful connections.
| | 00:28 | If you look at Kirk's Groups, we can
see that he's joined a set of groups
| | 00:33 | focused on Media & Entertainment Professionals
as well as content and editing.
| | 00:37 | Before starting to request connections,
you may wish to join in discussions and
| | 00:41 | add value to the group, to establish
awareness of your profile and increase
| | 00:45 | responsiveness to your requests.
| | 00:47 | To get to Discussions, go across
the second icon and click on it.
| | 00:51 | This brings you through to the Discussions tab
of Groups, where you can select
| | 00:55 | an individual discussion and comment on it, share
information about it or reply privately to the author.
| | 01:03 | You can also start you own discussion.
| | 01:05 | This provides people with more of your
background and common interests, so they
| | 01:08 | can feel confident in sharing their network with you.
| | 01:11 | You should not post ads soliciting business
unless that's part of the group's normal activity.
| | 01:16 | Normally this takes place under promotions.
| | 01:19 | You can browse members of the
group by selecting this tab.
| | 01:22 | Members have been listed by relevance,
with first level connections at the top.
| | 01:26 | You can also search through the members
of a group by entering the name or keyword
| | 01:29 | or clicking on the Advanced Search.
| | 01:32 | I can now filter out my first and second
level connections to focus only on the
| | 01:37 | ones that are a member of the group,
but I have no connection to.
| | 01:40 | In this case, I've been limited to a
single group and would need to upgrade to
| | 01:44 | filter across all the groups I am a member of.
| | 01:47 | However I can filter according to Companies,
Location, Industry, Schools and so forth.
| | 01:52 | Occasionally, you may wish to connect with somebody
who is not a member of one of these groups.
| | 01:58 | You can enter in the name, click on the link
and come down to see which groups
| | 02:02 | they are member of, which is either
shown under Additional Information
| | 02:07 | or in the Groups section of their new profiles.
| | 02:08 | If you are not a member of a group with them
you can choose to join the group here,
| | 02:13 | or if you are already a member,
when you choose to connect
| | 02:17 | and select Groups, these Groups will
be shown in the dropdown.
| | 02:21 | When inviting people who share a
group to join your network
| | 02:25 | always personalize the invitation to increase your
chance of being accepted into the network faster.
| | 02:30 | Groups are very effective way of expanding your network.
| | 02:32 | Because of the large number of groups
available, you can usually find a group
| | 02:35 | with the focus and membership
to match your LinkedIn strategy
| | 02:38 | and this provides some very useful new connections.
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| Looking at network statistics| 00:00 | The total number of people you can reach
within your network is an easy way to
| | 00:04 | gauge the potential of this network in general.
| | 00:06 | But whether it's effective depends
on if the people are in the right place,
| | 00:09 | regional access, or industry, industry access,
to help you to connect to the right person
| | 00:14 | or help you to find the right information.
| | 00:18 | You can see your network summary in several places.
| | 00:21 | If we come down and across to the
second number under LinkedIn Network,
| | 00:24 | which indicates new people in your network,
we can click on this link to bring us through.
| | 00:28 | This is the most detailed summary of
your network as you have a large number of
| | 00:32 | filters here including the degree of connection,
| | 00:36 | a list of locations for your connections,
and a detailed list of the industries.
| | 00:42 | This screen is particularly useful if
you select to view 2nd Degree Connections
| | 00:47 | by unchecking the 1st Degree Connections
and Group Members.
| | 00:50 | I can now focus on converting people
who are relatively close to my network,
| | 00:54 | to being direct connections.
| | 00:55 | If I start with the people who have the
most existing connections,
| | 00:58 | as they become first-level collections,
their direct connections become my
| | 01:02 | second-level connections and my
network will go grow much faster.
| | 01:04 | To see this graphically, go to your Profile,
and come down to View Profile.
| | 01:09 | Again, if we page down, and come across
to the right-hand side, your network is
| | 01:12 | now showing graphically, with a series
of 10 circles, the largest one in the
| | 01:16 | middle representing the company in
which you have the largest number of
| | 01:19 | connections, and 9 further circles on
around it, indicating other companies
| | 01:23 | where you also have connections.
| | 01:24 | Within this part of your profile, you
also have the opportunity to select from
| | 01:28 | the dropdown for Company, School,
Location, or Industry wheels.
| | 01:33 | Of these two, the most important are
Location and Industry, as these indicate
| | 01:40 | if the people are in right place,
and the right industries for you.
| | 01:43 | By quickly reviewing where people
are currently working, you can identify
| | 01:46 | whether your network is most
likely to be effective for you.
| | 01:49 | Are your contacts in the locations where
you want to work or build your business?
| | 01:55 | And are thay working in your
target industries, or industries
| | 02:01 | where you may wish to move in
the next stage of your career?
| | 02:04 | Stepping back from the detail of individual profiles,
and looking at your network as a whole
| | 02:07 | is a very useful way of working at
whether it reflects your needs in the future,
| | 02:11 | and is aligned with your LinkedIn strategy.
| | 02:14 | Having a strong presence in your current
geographical area and industry
| | 02:17 | are useful if you wish to stay there.
| | 02:19 | But if your horizons have stretched where you
anticipate a change in your needs from a network,
| | 02:22 | you should start to build the network
into the new area as soon as possible.
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| Alumni groups| 00:00 | One of the best sources of new contacts,
maybe your Alumni group.
| | 00:03 | To get to the Alumni group, come across
to Contacts, and drop down to the links
| | 00:07 | to the alumni groups of the schools
you have listed in your profile.
| | 00:11 | If we click on one of these, it brings
up a summary page of all the students,
| | 00:15 | and alumni found in that school.
| | 00:16 | This can be filtered by when you attended
or when you graduated as well as a range of years.
| | 00:21 | You can also select to include people with no dates.
| | 00:24 | The top part of the screen is a dynamic filter.
| | 00:26 | If I click on one of these, the next two columns will adjust.
| | 00:32 | This enables me to rapidly target out of the 4,575 alumni,
the 254 that maybe in the geographical area I am focused on,
| | 00:40 | and within that, the companies and their roles.
| | 00:43 | The summary of these is shown beneath.
| | 00:46 | Within this, I can also choose to
hide connections, so that only the people
| | 00:51 | who are 2nd degree or beyond are shown.
| | 00:53 | If we look at the individual summary,
we can see that the year of graduation is
| | 00:57 | shown in gray in the background, along
with any shared connections we may have,
| | 01:01 | and a button to allow me to connect directly.
| | 01:04 | I also have an option aat the top to change my
school, and select from one of the other schools
| | 01:09 | that I have in my profile, or similar schools.
| | 01:12 | This is particularly important, as LinkedIn is currently
aggregating all of the schools under the same titles.
| | 01:17 | However, the database has been fractured and
different people describe their school in different ways.
| | 01:22 | You may wish to review the similar
schools to ensure there isn't a separate
| | 01:26 | database that may also be of value to you,
| | 01:28 | that by virtue of being described in
a slightly different way has become
| | 01:31 | separated from the main database.
| | 01:32 | This is a relatively new feature of LinkedIn,
and so we are expecting to see
| | 01:36 | some changes over the upcoming months.
| | 01:38 | And in many cases, students and alumni are some of
the strongest connections that you can have on LinkedIn.
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|
|
5. Being Part of a GroupFinding appropriate groups| 00:00 | LinkedIn groups are informal communities formed around
industries, companies, professions, teams, and skills.
| | 00:05 | They are free to start and available
for any LinkedIn member to create.
| | 00:09 | With over 1.5 million groups on LinkedIn,
there is likely to be a group that
| | 00:13 | will match your personal or professional interests.
| | 00:15 | Because groups are quite narrowly focused,
you may need to join a range of groups
| | 00:19 | to meet your different needs and interests.
| | 00:21 | Once you've defined your goals and
objectives, you can identify keywords
| | 00:26 | that can be used to narrow down your
selection of groups to those that are most relevant.
| | 00:30 | Goals may include personal branding
such as building up your presence in a key
| | 00:34 | set of groups to raise your visibility
in an industry or technical area;
| | 00:37 | company branding such as representing
your company's interest through
| | 00:40 | monitoring and presence within groups
as well as contribution of content, and insights;
| | 00:44 | researching an industry or area of interest
prior to applying for a job
| | 00:47 | or committing to a job search in that industry;
job seeking through job postings in the groups
| | 00:51 | as jobs have a free jobs board to attract persons
| | 00:55 | that are not shown in the paid section;
or expanding a professional network
| | 00:58 | based on target industry or role.
| | 01:00 | We can gather more information about groups
by coming down to the Groups Directory,
| | 01:05 | entering the keyword for Editors, and
filtering for 2nd Group Connections and Open Groups.
| | 01:12 | This allows us to gather information about groups
where we don't currently have membership,
| | 01:16 | and where our network is not currently most active.
| | 01:19 | If I click on the link above the
description of one of these groups,
| | 01:23 | and across to More, and down to the Group
Statistics, I can see a snapshot of the
| | 01:28 | information about the group, including how
many members it has, and some of its activity.
| | 01:32 | This is broken down further under Demographics,
where I can see how many people are
| | 01:37 | senior within the group, entry level
and so forth, their functions, locations,
| | 01:41 | and industries, as well as the growth of the
group in terms of new members over time,
| | 01:46 | total members over time, total members
currently in the group, and growth last week.
| | 01:50 | I can also see the activity.
| | 01:53 | How many comments we made,
discussions, jobs, and promotions.
| | 01:58 | You should make sure that groups are active;
| | 01:59 | providing jobs or discussions that are of relevance to you.
| | 02:02 | Within the group that I am already a
member of, I can see further detail.
| | 02:08 | By clicking on a link, I can pull up
the group, and identify the Top Influencers.
| | 02:14 | These people are usually well connected,
and connecting with them as part of
| | 02:18 | your network may allow you to move toyour 2nd Level
Connections and presence in the area quite quickly.
| | 02:23 | You should only join a few groups at
a time, and narrow down these groups
| | 02:27 | once you see which are the best match for you
in terms of their level, and focus of activity.
| | 02:31 | Aim for 10-20 groups as a maximum so
you can remain focused in your profile.
| | 02:35 | You can also select to join more groups
but not display their icons in your profile itself.
| | 02:40 | Groups can become an active part of your
profile where you're adding information
| | 02:44 | to share with others and gaining
insights in specific focused areas.
| | 02:47 | The groups you're a member of would be
expected to change from time to time as
| | 02:51 | your focus and needs adjust and develop.
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| Joining groups and setting options| 00:00 | In order to be most effective in using
your time and presence in LinkedIn groups,
| | 00:03 | you will need to adjust your settings
and participation in specific groups
| | 00:06 | as your business and personal interests change.
| | 00:09 | For instance, if you're looking for customers
in a new industry, you may wish
| | 00:12 | to change your membership and visibility to
highlight the groups that focus on this area.
| | 00:16 | In order to receive the most useful information
from your groups, you can also
| | 00:20 | change the frequency and type of messages
you receive from each of them.
| | 00:24 | Your initial group settings were selected
when you signed up for the group.
| | 00:26 | However, you can come back to the same
settings screen by coming across to Groups,
| | 00:30 | down to Your Groups, and selecting the individual
group that you wish to change the settings for.
| | 00:36 | You can do this by coming either
to the icon or across to the link.
| | 00:40 | This will bring you into the Group screen.
| | 00:42 | If we come across to More and down
to your Settings, this is the original
| | 00:47 | screen you would have seen when you signed up for
the group with the same options for Group Settings.
| | 00:52 | You can choose to display or hide the logo on your profile.
| | 00:55 | You may wish to display the logo if it's an industry
you want to be prominent in your profile,
| | 00:59 | or hide it if it's one that you're researching.
| | 01:02 | You can select your email addresses
including adding new email addresses that
| | 01:06 | may not be on your new profile at present.
| | 01:08 | The next four settings relate to
how much information you receive;
| | 01:11 | a new email for each new discussion,
in active groups this can be hundreds a day,
| | 01:15 | the digest of all activity for the group,
on a weekly or daily basis,
| | 01:19 | allowing the group manager to send you
an email, and allowing other members of
| | 01:22 | the group to send you messages via LinkedIn.
| | 01:24 | I recommend allowing the group manager
to send you email and allowing members of
| | 01:28 | the group send you messages at a
very minimum as the number of emails you
| | 01:32 | receive will be very few and the value most likely quite high.
| | 01:35 | To get to general settings for all of
your groups, come down across to the
| | 01:39 | Account Settings link and click on this.
| | 01:41 | Before you do this, remember to save
any changes if you've made them above.
| | 01:44 | You can save the changes by clicking on the
Save Changes button below the Settings box.
| | 01:50 | When you click on the link,
you maybe asked to sign in again.
| | 01:52 | If not, this is the screen you'll see.
| | 01:54 | Updates you'll see on your homepage.
| | 01:56 | In order to get to the group settings here,
I am going to have to scroll down a bit.
| | 02:02 | There are two group settings;
| | 02:03 | groups your connections have joined
or created and discussions from groups.
| | 02:06 | You can also select how many updates
to have on the homepage.
| | 02:09 | In a very large network, I suggest
unticking this box, otherwise you will be
| | 02:13 | receiving a lot of updates on
a daily basis as well as this one.
| | 02:16 | However, when you start out, and you're
only a member of a couple of groups,
| | 02:20 | these kind of prompts can be quite useful.
| | 02:22 | Again, save changes.
| | 02:24 | As you can see we've come back to the Settings screen.
| | 02:26 | Other group settings can be found by
clicking on the link here, where you can
| | 02:31 | Select your group display order,
View your groups, once again,
| | 02:36 | Set the frequency of group digest emails
and Turn on/off group invitations.
| | 02:40 | We came to the Settings screen through an individual group.
| | 02:42 | However, you can also reach the Settings screen at anytime;
| | 02:45 | for instance, from the home screen, by coming
across to your name, and down to Settings,
| | 02:51 | and once again, selecting groups,
or the account for updates.
| | 02:56 | Your settings are private, and cannot
be seen by other members of the group
| | 03:00 | or the group manager.
| | 03:01 | Groups are great source of information
for you and provide one of the best ways
| | 03:05 | to connect with new people outside your current network.
| | 03:07 | I recommend that in an active account,
you join up to 20 groups.
| | 03:11 | You don't have to display all the logos
on your account, but ensure that you
| | 03:14 | participate and manage these group settings
over time to keep them relevant to your goal.
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| Following group etiquette| 00:00 | Within Groups, the topics covered and
some of the features may vary according to
| | 00:04 | the settings imposed by the Group Manager.
| | 00:08 | Some groups require you to follow
specific guidelines, which may include
| | 00:11 | introducing yourself when you join the group,
as well as not posting specific types of
| | 00:14 | information such as advertisements.
| | 00:17 | To review some other rules and guidelines,
let's go to one of the groups that Kirk is a member of.
| | 00:25 | The rules and guidelines are generally
shown in two places, one of these may be
| | 00:29 | Group rules, these have been set up by
the Group Manager to guide the group in
| | 00:33 | terms of expectations for discussions
and the ways in which they will mange content,
| | 00:36 | which may include how they review
information from new members as well as how
| | 00:42 | they share that information outside of the group.
| | 00:44 | There may also be information in the
Group Profile, which often discusses the
| | 00:47 | reason for the group being set up and
lays out the description of the type of
| | 00:51 | group members it seeks to have.
| | 00:53 | In some cases, these details for a
group may be covered in a welcome email.
| | 00:57 | In addition, I recommend reading
through some recent discussions to familiarize
| | 01:00 | yourself with the tone and subjects
of conversation within the group and
| | 01:03 | ensure that you're most effective
when you start to add your own comments.
| | 01:07 | Managers may also moderate conversation
by reviewing posts before authorizing them.
| | 01:12 | These are detailed settings that
will be covered in a later video.
| | 01:18 | In addition to main group, the Group
Manager may also choose to set up Subgroups,
| | 01:22 | which focus on specific areas of
conversation within the main topic.
| | 01:27 | It may mix sense to review the Subgroups
and join them if needed, so that your
| | 01:31 | conversation and contributions are relevant.
| | 01:35 | Sharing your group membership also
allows you to send invitations to other
| | 01:38 | people who are in the same group.
| | 01:40 | When inviting people from groups to join
your network, use a personalized invitation.
| | 01:44 | Your invitation should also reference
the fact that you are in a group and
| | 01:49 | indicate your common areas of interest
and how you may be able to help each
| | 01:52 | other through joining networks.
| | 01:54 | Groups provide you with a forum to share your
personal and professional interest with other people.
| | 01:59 | Within Groups, you can engage in conversations that
would be backed up by experience shown in your profile.
| | 02:04 | However at times, you may be joining a
new group to learn more about industry
| | 02:07 | or an area that you intend to move into.
| | 02:10 | This combination of participation and
experience allows you to build up your own
| | 02:13 | personal brand and contacts within an industry.
| | 02:15 | It will allow you to expand your authority in
your established areas or build it in new ones.
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|
|
6. Starting Your Own GroupDeciding to start a group| 00:00 | Starting a group can be one of the most
effective ways to promote your personal brand
| | 00:04 | and make your profile visible within the subject
areas which would be covered by the group.
| | 00:09 | If we take a look at one of the groups
that Kirk is member of, you can see that
| | 00:14 | within the Group Profile, the names of the owner
and managers are featured on the right-hand side.
| | 00:21 | If you hover over these names, a pop-up box
with a brief description of the person
| | 00:25 | and a link through their full profile will be given.
| | 00:27 | As a leader of a group, you'll be
expected to demonstrate full leadership
| | 00:32 | through the creation and curation of topics.
| | 00:35 | These can be seen mainly on the Discussion screen.
| | 00:38 | Occasionally, you may also wish to send
updates to members as a way to stimulate
| | 00:42 | conversation engagement within the group.
| | 00:44 | This can only be done by owners and managers.
| | 00:46 | You can send these as announcements to
either selected parts or the whole of the group.
| | 00:51 | Once again, before you start a group,
ensure that your profile is well-completed,
| | 00:56 | so that it can represent you with this increased visibility.
| | 00:59 | You should also be willing to link your brand
to the industry or focus area of the group.
| | 01:03 | Within the Groups Directory, you can see that
there are already over one and half million groups.
| | 01:11 | However there are areas that remain under-served.
| | 01:14 | Before you start your group, you should ensure
that there is a niche and a need for the group.
| | 01:19 | You can do this by identifying the industry
or key area of interest the group will serve
| | 01:23 | and searching for existing groups using keywords.
| | 01:27 | Once you're ready to set up your group,
I recommend laying out a clear set of objectives
| | 01:31 | to lead the conversation and define
the culture of the group,
| | 01:34 | ensuring greater long term success and sustainability.
| | 01:38 | This initial process of writing up these
objectives and outlining the structure is
| | 01:42 | a key role that you as a group
manager and leader will play in ensuring it
| | 01:46 | provides value for all members.
| | 01:48 | Once you have an active membership base, you
contribute their contents and ideas alongside your own.
| | 01:53 | Your group should be largely self-sustaining
and experience growth independent
| | 01:58 | of your leadership in the Discussion section.
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| Comparing public and private groups| 00:00 | As a group owner, the first decision
you will need to make is whether you want
| | 00:04 | your group to be a members-only group,
with restricted membership and visibility
| | 00:07 | of discussions or whether you want it to
be an open group where the content will
| | 00:11 | be available to search engines as
well as to known members within LinkedIn.
| | 00:15 | If we take a look at the groups that
Kirk is a member of, the open groups
| | 00:21 | are shown by the title and the closed groups
are shown with a title and a padlock next to it.
| | 00:27 | As you can see from the pop-up box,
this group is for members-only.
| | 00:31 | You can make your decision for which
type of group you wish to start, based on
| | 00:35 | the following characteristics to the two groups.
| | 00:37 | In an open group, discussions will be
visible to anyone, allowing people to see
| | 00:43 | the content created and the value of
joining and participating in the group,
| | 00:46 | even before they join it.
| | 00:48 | Your group and its discussions will
also be indexed by search engines such as
| | 00:52 | Google, making visible to people who are
not even signed up to LinkedIn yet.
| | 00:58 | Content from the discussion within the
groups can also be shared on LinkedIn,
| | 01:02 | Twitter and Facebook, broadening
awareness of the group and its members,
| | 01:06 | by taking this content to other platforms.
| | 01:08 | As a member of the group, you can also
select to allow anyone on LinkedIn
| | 01:12 | to contribute to the conversations or restrict
the actual contributions to group members only.
| | 01:20 | In a members-only group, discussions
are only visible to the members of that group,
| | 01:25 | reducing the opportunity for members
to have their contributions seen and
| | 01:29 | their brands associated with their content.
| | 01:32 | However this also protects the intellectual
property and privacy of the group members.
| | 01:38 | Discussions will not be indexed and
content can not be shared via other
| | 01:41 | networking platforms such as Twitter or Facebook.
| | 01:44 | Once again, this reduces the reach of
the content while protects the privacy
| | 01:48 | and profiles of members of the group.
| | 01:50 | Much like the networking strategy you
use to add connections to your own network,
| | 01:54 | your decision as an owner to create
an open or members-only group,
| | 01:58 | will determine the speed with which you grow the group.
| | 02:01 | It is possible to hold opposing strategies,
allowing you to benefit from
| | 02:05 | the broadness of an open group or retaining the
privacy of your network by keeping it more closed.
| | 02:11 | And this allows you as a group owner to optimize your privacy
| | 02:15 | whilst benefiting from a group to build your personal brand.
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| Setting options for your group| 00:00 | Starting a group on LinkedIn is easy.
| | 00:02 | However I recommend doing a little preparation in advance.
| | 00:05 | You should have a clear idea of the purpose
of the group and its target membership.
| | 00:09 | This will help you to provide initial members
and prospective members with a description
| | 00:12 | and guides on how it'll operate.
| | 00:14 | There are also several settings options
and these will need to be selected to
| | 00:18 | support your targets and objectives of the group.
| | 00:20 | For instance an open group will allow
greater growth and brand awareness,
| | 00:25 | versus a Members only the group,
which will allow you more control
| | 00:28 | over the topic as well as the membership.
| | 00:30 | To start your group, come up to
Groups and down to Create a Group.
| | 00:35 | If you prepare to materials in advance
this process can relatively quick.
| | 00:39 | We've prepared much of this information in advance;
| | 00:41 | I'll be copying it from another folder across to this page.
| | 00:44 | When you select a logo remember that's
going to appear quite small on the page.
| | 00:49 | So you use a high quality logo as
the visual will be the first impression
| | 00:52 | members will have of your group.
| | 00:54 | You'll need to name your group
and choose a group type.
| | 00:59 | There are various options given below,
you should think carefully about
| | 01:02 | the type of group you select,
| | 01:04 | as this is one of the filter criteria that
people often use when searching for group.
| | 01:08 | There are two sections of text and first is
the Summary and the second is the Description.
| | 01:13 | Your Summary should use some keywords,
so that group will show up in searches
| | 01:17 | and attract people to click through and read
further information in the group description.
| | 01:22 | It should also represent your group well so you attract
the right membership base to meet your objectives.
| | 01:27 | The group Description allows your members
to see more detail and could be used
| | 01:31 | to outline the group culture, membership criteria,
rules and typical background of members.
| | 01:35 | You can also place the rules in a separate
section and I'll demonstrate this later.
| | 01:40 | If there is a website for your group, you can enter in here.
| | 01:44 | And by default the email from your account
will be used as the Group Owner Email.
| | 01:49 | The next set of options, allow you to
control how people access the group.
| | 01:55 | By default the Request to Join selection will be made.
| | 01:58 | So the people wishing to join the group
will need to be approved by you before
| | 02:01 | they can have full membership.
| | 02:03 | This allows you some control over the
members that join so that in the early stages
| | 02:06 | you can ensure your criteria and focus on that.
| | 02:08 | I recommend allowing your members to
display the group logo and also displaying
| | 02:12 | your group in the Groups Directory, so
you can build the brand and reputation of
| | 02:16 | the group as quickly as possible.
| | 02:18 | If you started with a small and
selected group of the members, you might also
| | 02:21 | wish to allow these members to
invite others to join the group;
| | 02:24 | this setting can be changed later.
| | 02:26 | It's also possible to enter some domain names
and this may be useful if the group
| | 02:31 | has been setup as an alumni group or group
for a specific set of companies to participate within.
| | 02:36 | This are usually sharing with the @ and
then the name of the company or the name
| | 02:42 | of the domain a .com, .org and so on.
| | 02:46 | Occasionally, your group will have a
physical location; this may be a group that
| | 02:51 | meets on a regular basis, such as a social
group or networking group where the
| | 02:54 | interaction for meetings is a key part of the process.
| | 02:57 | Finally, you should check to confirm
you have read the terms of service
| | 03:01 | and select if you have an Open Group, where
the discussions will be posted and shared
| | 03:06 | in an open form or Members-Only group
where the discussions are private and
| | 03:10 | cannot be seen by anybody outside of the group.
| | 03:13 | With a new group it's helpful to invite people,
so you have a membership base
| | 03:17 | that can support the discussions and
the conversation in the initial stages.
| | 03:21 | You can Batch Invite people if you
already have this information saved in a file
| | 03:25 | or you can Pre-Approve People and
invite them through another system.
| | 03:28 | When they accept the invitation they will
automatically be accepted into the group
| | 03:32 | without having to go through the extra
step of having you approve them again.
| | 03:38 | I also recommend adding some group rules.
| | 03:41 | As these can give further guidance
to members on the topics and format of
| | 03:45 | content that you expect to see in the group.
| | 03:49 | If you have changes to make after
setting up the group, there are options to
| | 03:52 | make these adjustments however there
are only a limited numbers of rebrands
| | 03:55 | allowed for a group, before the group becomes locked.
| | 03:58 | Once this happens, the only option remaining
is to remove your group and restart.
| | 04:03 | A group with a well-defined summary,
description and initial membership base
| | 04:07 | is far more like to succeed, so take your time
to prepare these steps before starting your group.
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| Building your group membership| 00:00 | Once you have started the group,
your main priority will be to build
| | 00:04 | the membership of the group and this
requires attention to several key elements.
| | 00:07 | The first of these is to create a compelling
and interesting initial group of members
| | 00:11 | that will encourage further members to join your group.
| | 00:14 | You can do this by inviting a few
key industry or topic influencers.
| | 00:19 | The first place to look for this
is within your existing groups
| | 00:22 | where you've already been an active member.
| | 00:25 | You can also look within the Groups
Directory and search filtering by
| | 00:30 | 1st level connections and 2nd level
connections, so you identify people
| | 00:34 | who are within your personal network.
| | 00:37 | Reach out to these people and
invite them to join your group.
| | 00:40 | Once these people have joined your
group, you should encourage them to
| | 00:42 | contribute and thereby endorse the
group and add the value of there brand to
| | 00:47 | that of the group as it establishes itself.
| | 00:49 | In an open group their discussions
and comments will be made public
| | 00:53 | and will be ranked highly in search engines.
| | 00:56 | You should continue to contribute
content to other groups as this links back to
| | 00:59 | your profile, so that people will recognize you
as a trusted voice and group leader within that industry.
| | 01:04 | You will have to balance quality versus quantity.
| | 01:08 | In high-growth groups, you may wish to allow others
to invite new members and offer an open membership.
| | 01:15 | For lower growth with more targeted
conversations, you may wish to select your
| | 01:19 | members from the other groups via
network or via direct invitation exerting more
| | 01:24 | control in the settings regarding the conversations.
| | 01:26 | Regardless of your strategy, you should
try to develop advocates and ambassadors
| | 01:31 | and empower them to lead and create content.
| | 01:33 | This recognition will often lead to a greater
commitment to and content creation for the group.
| | 01:39 | And as your group grows you may consider
setting up subgroups and making some of
| | 01:44 | these ambassadors and advocates
managers of the subgroups.
| | 01:46 | Within your group you should also
take advantage of the Jobs tab to repost
| | 01:53 | jobs you see els where, so that your members
an use your group as a central point in the job search.
| | 02:01 | In many cases the value of groups is
largely based on the size and activity
| | 02:06 | of the membership base and its ability to
build the personal brands of its members
| | 02:10 | or to offer them new connections with other members.
| | 02:13 | Your group will therefore need to continue adding
new members and bring their networks of contacts,
| | 02:18 | insights on the subject and opportunities
to share within the group.
| | 02:21 | As your group grows it'll also feature
higher up in searches,
| | 02:25 | as groups are ranked according to
the number of members they have.
| | 02:30 | And this will attract more visibility, leading to
more requests from new people wishing to join.
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| Managing your group| 00:00 | In the early stages of your group,
it will need to be actively managed
| | 00:04 | to insure that the tone and content
are in line with your objectives.
| | 00:06 | If you are a group owner or manager,
you'll see an extra Manage tab on the navigation bar.
| | 00:12 | Come up to your Groups and click on the link
to the particular group that you wish to manage.
| | 00:19 | Towards the end of the links is the Manage link.
| | 00:21 | I'm going to cover the most important
of these settings, as not all of them will
| | 00:25 | be required on a regular basis.
| | 00:27 | If you've selected to review submissions
before approving them and publishing them,
| | 00:31 | you should make sure you come into your
Submission Queue and review any posts
| | 00:34 | that have been put there by members everyday or two.
| | 00:38 | So this information is quickly passed through
and will become an active discussion,
| | 00:41 | promotion or job in your groups' board.
| | 00:45 | If a problem has been noted with one of
the submissions, it may have been moved
| | 00:49 | to the moderation queue. These flags are
usually created by other members of the group,
| | 00:53 | who may deem the content to be
inappropriate or miscategorized, either in
| | 00:57 | discussion area as a promotion, or one
of the other areas as a job, and you'll
| | 01:03 | have the option to move the content,
delete the content, or clear the flags.
| | 01:06 | They may also be requests to join and,
once again, these should be dealt with
on a daily basis or at least every other day,
so that members are rapidly allowed to
| | 01:15 | join your group and become active.
| | 01:17 | The majority of the settings that we'll
focus on occur within the group settings
| | 01:22 | and these are settings that you'll not
have selected, when you initially setup
| | 01:25 | the group, but will need to be
refined to match your strategy.
| | 01:28 | For instance allowing the creation of Polls
or restricting this to moderators and managers.
| | 01:32 | Allowing promotions, or once again restricting them
and allowing the jobs features or restricting this.
| | 01:38 | You can also allow LinkedIn to do some
of the work for you by allowing it to move
| | 01:43 | jobs automatically out of the discussion
area to the jobs area, or removing content
| | 01:46 | that's been consistently flagged as inappropriate.
| | 01:49 | You can also adjust the permissions allowing members
to group to post in various different sections,
| | 01:54 | or opening it up for others on LinkedIn to contribute.
| | 01:57 | You may also wish to set some restrictions
so that new members to the group,
| | 02:02 | or to LinkedIn, or those with very few or no
connections undergo more moderation
| | 02:05 | than those who are already established within
the group, LinkedIn, or within their profile.
| | 02:09 | Finally, amongst these settings you
can open up your membership, so that any
| | 02:13 | member on LinkedIn can join the group
without approval from you or your managers
| | 02:17 | or restrict this, so that some level of approval is required.
| | 02:20 | Once your group has reached a certain size,
it may also make sense to setup Subgroups.
| | 02:26 | The process for doing this is very much
like the process that you undertook for
| | 02:30 | setting up the initial group, requiring
a logo, a subgroup name, type, summary,
| | 02:34 | description and website, as well as additional
settings related to the access to the group.
| | 02:39 | This allows the larger groups to break off
into very focused topics of conversation.
| | 02:44 | At present you are allowed up to 20 subgroups.
| | 02:47 | One of the best ways of deciding on of the subgroups is to assess
| | 02:51 | the demographic of your group, using the Group Statistics.
| | 02:56 | This will allow you to create relevant content
for the members and target any gaps.
| | 03:00 | Once the group has established and
follows your initial targets rules can
| | 03:04 | usually be adjusted to allow people to
participate and contribute more freely.
| | 03:08 | The restricted settings that you initially
set to allow you to moderate the
| | 03:12 | focus and activities of group would
have allowed you to build the clearly
| | 03:15 | defined an internally supported culture.
| | 03:16 | However this typically requires a
great deal more attention and in the
| | 03:20 | long-run limits its value to the members.
| | 03:22 | Adjusting your settings to allow more
flexibility and freedom within your group
| | 03:26 | opens up new areas of conversation and engages
a wider number of your members in active roles.
| | 03:31 | If you initially selected your group as
a Members-Only group, you may accomplish
| | 03:35 | this by switching to an open group.
| | 03:37 | However, you should be aware that open
groups are not allowed to switch back
| | 03:42 | their status to a Members-Only group.
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|
|
7. CareersWhat to do when looking for jobs on LinkedIn| 00:00 | LinkedIn is the largest online business
networking platform and one of the main
| | 00:04 | career sites for people posting
and seeking job opportunities.
| | 00:06 | I am going to introduce to you some
of the areas that I believe are most
| | 00:10 | important for those seeking jobs.
| | 00:11 | These include on how to ensure that
it's ready for a job search, your network
| | 00:15 | and how to assess whether it's in the
right places to be able to help you, the
| | 00:19 | JOBS section and COMPANIES section of LinkedIn.
| | 00:21 | Within your Profile you can assess how
complete your Profile is by viewing your
| | 00:26 | PROFILE STRENGTH which is shown on
the right-hand side. Kirk is rated as an All-Star,
| | 00:30 | which means his profile is complete, and
represents his personal and professional brand well.
| | 00:35 | There are however, some additional
things he can do to improve his profile
| | 00:38 | and we click on the Improve your profile
button a list of these will be shown
| | 00:43 | on the right-hand side of the screen as well as
this box at the top allows you to enter the information.
| | 00:48 | You can come down and on the right-hand side
of your page come to the YOUR NETWORK icon.
| | 00:53 | Your network is graphically shown
according to companies, schools, locations and
| | 00:56 | industries of the people within your network.
| | 00:59 | Of these the two most important are
Location and Industry as these indicate
| | 01:03 | where your network is strongest
and most able to help you.
| | 01:06 | To review jobs, let's come up to the
link for the JOBS section and we can see
| | 01:10 | recommended jobs here based on the
information within our profile, or previous
| | 01:13 | searches as well as seeing Saved Jobs or
Saved Searches we have completed in the past.
| | 01:17 | There is also a Job Seeker toolkit
on the right-hand side that once again
| | 01:21 | reviews the strength of the profile and the network.
| | 01:23 | In the Companies page there maybe
company updates from companies we are
| | 01:27 | following and these include job postings.
| | 01:29 | We can also come to a specific company
and on its homepage across to the Careers tab,
| | 01:34 | which provides us with an overview
of the people working within that company,
| | 01:38 | as well as our level of connection to them,
jobs listed in the company,
| | 01:41 | and further down the page, background
information on the careers within the company.
| | 01:45 | If you click on a particular job link,
you'll be able to see who posted the job
| | 01:49 | on the right-hand side and beneath this
connections within the company that are
| | 01:53 | part of your network, these are the people
who may be able to help you with
| | 01:57 | further insights or information regarding the position.
| | 01:58 | More than 70% of jobs are found through
connections and may not actually be posted.
| | 02:02 | Because of the power of a well-completed profile
and the potential to build your network
| | 02:06 | of connections within a target industry
or company, I recommend using LinkedIn
| | 02:09 | to get a job, not only to find ones that are listed.
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| The Linkedin Jobs section| 00:00 | The Jobs section on LinkedIn contains
over 100,000 listings of jobs available.
| | 00:04 | These are paid listings that have been posted
by hiring companies or recruitment agencies themselves.
| | 00:08 | To get to the Jobs section, come to
the Navigation bar and click on Jobs.
| | 00:12 | You'll come to the Jobs Home
where you can Search for Jobs,
| | 00:18 | or view recommendations of Jobs you may be
interested in based on your previous work
| | 00:19 | experience and take a quick look at the
Job Seeker toolkit where you can click
| | 00:22 | on a link to Update your profile if you need to,
Add connections or Follow more companies.
| | 00:27 | I recommend going through to the
Advanced Search for jobs and selecting
| | 00:30 | some of the options below.
| | 00:31 | If we search the Keyword editor we can
select multiple functions,
| | 00:37 | we'll have all the functions covered and select
multiple levels of experience or any level.
| | 00:42 | In my case I am going to select the middle two;
in terms of Date Posted, any date or more recent postings.
| | 00:49 | We'll click on the Search button
a list of results will come up,
| | 00:52 | these have been sorted by Relevance.
| | 00:54 | We can also choose to sort them
by Relationship or Dates Posted.
| | 00:58 | For any Search we've run we also have
the option to save the search by coming up
| | 01:02 | to the top right-hand corner of this
bar and clicking on the link to Save.
| | 01:06 | This names the search and offers us
the option to receive Email Alerts on a
| | 01:10 | Daily basis, Weekly basis, Monthly or Never.
| | 01:13 | I recommend receiving the alerts on a
weekly basis, as you don't want to receive
| | 01:16 | too many emails by receiving emails daily
or miss opportunities by receiving emails monthly,
| | 01:21 | by which stage the position may already have been filled.
| | 01:24 | If you do change the settings for how
often to receive the alerts,
| | 01:27 | remember to click Save and the search
will now be moved to a Saved Searches tab.
| | 01:32 | We can run the search again any time
by clicking on the Search Name and revealing the results.
| | 01:38 | We can also adjust the Settings for
the frequency of alerts if our search has
| | 01:41 | become more active or if we're finding
less results, maybe move back to Never,
| | 01:45 | maybe move back to Monthly
and allow one of the other searches
| | 01:48 | that have been more productive
to be delivered on a Weekly basis.
| | 01:52 | If we take a look at some of the
individual results, the format varies.
| | 01:56 | If we click on a job, we get a Job Description
but on the right-hand side
| | 01:59 | we may also have additional information such
as how many people have clicked on the job.
| | 02:03 | Beneath this is an option to Unlock the
Salary Estimates, for this you'll have
| | 02:07 | to upgrade to a Job Seeker Premium account
and beneath that how you're linked
| | 02:10 | through to the company that's hiring.
| | 02:12 | There is also another link at the bottom of the page
for you to Apply on Company Website.
| | 02:19 | In other cases the additional information such as
how many people have clicked may not be shown.
| | 02:24 | However other information such as how
many people have applied may show up in
| | 02:28 | this place, as well as a link to the
person who has posted the job and the
| | 02:33 | opportunity to apply directly through LinkedIn.
| | 02:36 | We come back to Jobs again
and down to our Saved Search.
| | 02:42 | You can usually review jobs quite quickly
from this and assess how many people
| | 02:45 | within your network can help you with further information.
| | 02:48 | By clicking on this link you receive a list
of the people who work within the company
| | 02:53 | and if the job looks promising you can
either save it or seek some other jobs.
| | 03:00 | Once you've saved a job, you may wish to
contact the people in your network for further
| | 03:04 | background information before applying,
but you'll be able to come back to it here,
| | 03:08 | to the application when you are ready.
| | 03:09 | Make sure your job is relevant for the
jobs you are applying for via LinkedIn,
| | 03:12 | as people posting on LinkedIn will
almost certainly review your
| | 03:15 | profile to see how close a match there is.
| | 03:17 | As you adjust your profile over time,
also remember to adjust your offline resume
| | 03:20 | so the two match closely; and if requested
to send in a hard copy of a resume,
| | 03:24 | over the soft copy version,
it will match the details you have
| | 03:26 | in the work EXPERIENCE and EDUCATION
sections of your LinkedIn profile.
| | 03:33 | Jobs can fill fast at times and companies
which pay to post jobs on LinkedIn
| | 03:34 | are actively seeking potential candidates.
| | 03:36 | So if you are receiving automatic emails,
review these jobs frequently to ensure
| | 03:39 | you have enough time to build your network
and leverage your contacts in the organizations
| | 03:43 | before the application deadline.
| | 03:45 | Many people also set searches to run
even if they are employed,
| | 03:48 | as this allows them to stay current
on competitive activities and options
| | 03:51 | should they need them at a later stage.
| | 03:53 | The best time to look for job is when you already have one,
| | 03:55 | as networking always takes time, and
LinkedIn is most powerful when your network
| | 03:59 | can be leveraged to support any job application.
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| Finding job listings in groups| 00:00 | In addition to the jobs listed in
the Jobs section of LinkedIn,
| | 00:03 | further opportunities are also added
to the Jobs section of many groups.
| | 00:06 | This feature has made Groups a very
important section of LinkedIn for job seekers,
| | 00:10 | in particular alumni groups and groups
focusing on jobs and careers often
| | 00:14 | contain very active job sections.
| | 00:16 | While group members and administrators
are allowed to post job opportunities for free,
| | 00:19 | the number and frequency of jobs
posted in groups varies widely.
| | 00:22 | So it makes sense to take another look
at the groups you are a member of
| | 00:27 | and to consider joining new groups
when actively searching for job.
| | 00:29 | If we take a look at the Groups and
come down to the Groups Directory,
| | 00:33 | we can gather information by clicking on the links of
some of the groups we are not yet a member of.
| | 00:37 | If they are open group, we may
already have access to the Jobs tab,
| | 00:40 | which is listed just beneath the Group title,
here we have a Job title, the company hiring
| | 00:45 | and some more information about people
who may have shared it.
| | 00:48 | If we click on the link, we can see a
Description, some experience and maybe
| | 00:51 | even an option for you to apply directly.
| | 00:53 | Again, here we have the number of people
who have already applied for the job.
| | 00:58 | In other cases, such as with a members only group,
if we click on the link for the group,
| | 01:02 | we don't have access to the Jobs tab.
| | 01:04 | However, by coming down and clicking on the
Group Statistics icon on the right-hand side
| | 01:10 | and selecting the fourth link
called Activity, if we click on this,
| | 01:13 | we can see how many jobs were posted
in the Last week within the group.
| | 01:16 | This gives us a very good indication of
how much activity there has been
| | 01:19 | and if the theme of the group is appropriate,
this should be a good one to join.
| | 01:22 | If you're already a member of group,
it will be shown in the Your Groups section.
| | 01:26 | Here a summary of groups is given and an icon
in the shape of a briefcase with a number above it
| | 01:31 | indicates how many jobs and job discussions
have taken place recently within the group.
| | 01:35 | However jobs may have been posted that
aren't shown, so it make sense to click
| | 01:39 | and go into each of the groups and
review the Jobs tab to ensure
| | 01:42 | that you see all the jobs that are available.
| | 01:44 | These were posted some while ago so they are not
showing in the Jobs count on the summary screen.
| | 01:48 | Jobs you find posted in groups have the additional
benefit that you'll already have a connection
| | 01:53 | with the person who posted them by virtue
of both sharing membership with that group.
| | 01:56 | Jobs maybe posted by a third party as
a way of spreading the word about a job
| | 02:01 | and helping the group and so less detail
may be given in the job posting
| | 02:04 | as to how to contact other people in the
company whether a job is available
| | 02:07 | and the person actually hiring for the
job may not be directly identified.
| | 02:11 | The structured job postings may vary here
from that you find in the Jobs section
| | 02:15 | and you may not be able to apply for the
job directly through LinkedIn itself.
| | 02:19 | However in all cases take note of the person
who posted the job and contact them
| | 02:23 | to start the networking process and ask for
their help in identifying more inside connections.
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| Following companies and getting job alerts| 00:00 | LinkedIn is a business networking platform
and has developed powerful company
| | 00:04 | page features to provide job seekers
with information, as well as people working
| | 00:08 | within those companies a way
to represent their brands online.
| | 00:11 | To find companies of interest and
relevance to you, you could do a search
| | 00:15 | for companies by coming up to Companies
and down to the Search Companies link.
| | 00:18 | For companies you already know, you can
enter in the company name in the Search bar
| | 00:22 | and come straight through to their page.
| | 00:23 | You can also enter keywords for industries
or specific areas of business
| | 00:27 | and can select these keywords from ones
you've either featured on your profile,
| | 00:30 | ones that you believe may be relevant
for you to use in your profile as you go forward
| | 00:33 | with your search in this industry.
| | 00:35 | For more advanced search you can
click on Search Companies tab,
| | 00:38 | which allows you not only to enter company names
and keywords, but also to Refine By Location,
| | 00:43 | by those Hiring on LinkedIn, by Industry, Relationship,
Company Size, Number of Followers and so on.
| | 00:50 | If we enter a company name into the search
we'll be provided with a short list
| | 00:54 | of companies that match these terms.
| | 00:55 | Beneath each of the results is a brief
description of the company including
| | 00:59 | the industry in which they're working,
their location, and how well connected you are
| | 01:02 | within your network to the company.
| | 01:04 | If you have direct connections
within your network to the company,
| | 01:06 | this will be shown beneath the
company description, as well as a link
| | 01:10 | to view further people within your network.
| | 01:11 | If we click on the name of the company,
this will bring us through to the company page.
| | 01:16 | Because Kirk works in this company,
he has an additional line here,
| | 01:18 | which allows him to either edit company pages
or to contact to admin within this company
| | 01:23 | so he can make these contributions.
| | 01:24 | In most cases, this line will not be seen.
| | 01:27 | On a standard company page are four tabs;
the Home page with recent updates;
| | 01:30 | how your profile and your network is
connected within the company;
| | 01:34 | a brief summary of the products within the company;
and further background on the company,
| | 01:38 | including the specialties, headquarters
and other background information.
| | 01:41 | The Careers tab will once again take
you through to a list of the people
| | 01:45 | that you know within the company as well as
a listing of all of the jobs that are available.
| | 01:49 | Further information may have been provided
here by the HR department of the company,
| | 01:52 | giving you a background on the company
and further links through to
| | 01:55 | external pages with information
that may help you in your research.
| | 01:59 | For each job, you can click on the link to
take you through to the specific page
| | 02:03 | that has been set up with more information.
| | 02:05 | This will include the Job Description,
the Primary responsibilities of the job
| | 02:08 | and some background information.
| | 02:09 | If you scroll down to the bottom
of the page, there may be a link to
| | 02:12 | Apply on Company Website or via LinkedIn
directly as well as additional information,
| | 02:15 | how may people have viewed the job
or how many people have applied for the job,
| | 02:18 | depending on the application process.
| | 02:21 | Finally on a company's page, we have
the Products tab which is Products and
| | 02:25 | Services of the company as well as the
Insights tab which will show us people who have
| | 02:31 | joined the company or recently left the company.
| | 02:32 | There may also be information about TOP
SKILLS & EXPERTISE and the people within
| | 02:36 | the company who have the most recommendations.
| | 02:38 | Many people find this Insight information
particularly useful as people in transit,
| | 02:41 | who have either recently arrived
or left are usually quite open to
| | 02:45 | helping others in their job search.
| | 02:47 | You can follow companies and if you do
this they'll show up on your Companies
| | 02:51 | homepage under the tab for Following.
| | 02:54 | This will also provide the information
in the Update section of the homepage
| | 02:57 | as well as the Companies Home tab.
| | 02:59 | I recommend that you start off by focusing
on five or six companies that are of particular
| | 03:03 | interest to you where you already have
some background knowledge or connections.
| | 03:07 | Following companies puts you on the inside track
to get alerts as changes and opportunities arise.
| | 03:12 | And as you already have some level of
network within these companies,
| | 03:15 | it will also provide you with links to the potentially
hiring and recruiting managers, colleagues and interviewers.
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| Using keywords in your profile for career development| 00:00 | The active use of LinkedIn for career
development and finding jobs
| | 00:03 | is as important as the passive use of LinkedIn,
| | 00:06 | creating visibility of your profile
through the use of keywords.
| | 00:09 | Careful selection of these keywords,
which are one or two word descriptions
| | 00:13 | of your skills, expertise, background,
industry and interests
| | 00:17 | enables people who are searching
to find suitable candidates.
| | 00:20 | The use of more effective keywords will
enable you to show up in these search results
| | 00:24 | for clients seeking consultants,
hiring mangers looking for employees,
| | 00:28 | recruiters looking for candidates and
internal team seeking in-house experts.
| | 00:33 | The People Search feature on LinkedIn
is one of the most commonly used
| | 00:37 | and keywords are the most
frequent search terms used.
| | 00:39 | For instance, recruiters use keywords to
identify passive candidates,
| | 00:44 | those that are currently employed but offer
an excellent match to the needs of the job.
| | 00:48 | In addition, keywords are also used to index
your profile on browser search engines
| | 00:53 | such as Google and Bing.
| | 00:54 | Using keywords in your profile will therefore
increase the reach and focus of your profile.
| | 00:59 | There are several sections where keywords
can be added to your profile
| | 01:02 | in the form of a list or as part of a description.
| | 01:04 | Coming into the Profile, I recommend
the use of keywords in your professional
| | 01:10 | title as this is a key part of your brand.
| | 01:12 | You can also use keywords in both the
text section of your SUMMARY as well as in
| | 01:17 | the smaller section at the bottom
where you list out specific keywords.
| | 01:20 | It is possible to use keywords in the
place of job titles, however be careful to
| | 01:25 | ensure that the keywords you use in
your LinkedIn profile match those that you
| | 01:28 | use in your resume as these
will often be cross referenced.
| | 01:31 | Within your career history or
description of your experience,
| | 01:35 | you can also use keywords in the text.
| | 01:37 | LinkedIn has also created a section
called SKILLS & EXPERTISE,
| | 01:41 | which is essentially a list of keywords that will be
endorsed by other members of your network.
| | 01:45 | When adding keywords to my profile I will
use the SKILLS & EXPERTISE section
| | 01:51 | to review these keywords ensuring that
the keywords I'm using are defined
| | 01:57 | in the same way by other people within LinkedIn.
| | 02:03 | In addition to the business keywords
we've used throughout the profile,
| | 02:06 | you can also add non-business keywords
to the personal Interests section.
| | 02:10 | As you select these nonbusiness keywords
ensure that they complement
| | 02:14 | the rest of your professional profile.
| | 02:16 | You should avoid overusing a wide range of terms.
| | 02:19 | Focusing your keywords so that once your
profile is found, it's of relevance to the searcher.
| | 02:25 | For instance, keywords that you use should
be backed up elsewhere in your profile
| | 02:27 | with a demonstration of their applicability
either through a descriptive section
| | 02:31 | within your work experience or a link
through to examples of your work
| | 02:34 | in the professional gallery.
| | 02:36 | Keywords should also be industry-specific and
function-specific so they may change over time.
| | 02:41 | You can assess your keyword efficiency by monitoring
how many times you show up in a search,
| | 02:45 | using that keyword over a period of time.
| | 02:48 | To demonstrate this, we're going
to take a look at Kirk's profile.
| | 02:51 | In a paid account such as Kirk's,
keywords are analyzed in the
| | 02:54 | Profile Statistics Pro section, which can be
found by coming across to the right-hand side
| | 02:58 | of the screen and down to the link
for who has viewed your profile.
| | 03:03 | If you click on this, it takes you
through to the Profile Stats Pro.
| | 03:06 | In the basic account you'll see who
has viewed your profile,
| | 03:09 | however in the paid accounts you'll also
have details of the Top Search Keywords
| | 03:13 | with a graphic that shows the Trend.
| | 03:15 | As you adjust these keywords, you
should feature more highly in search,
| | 03:18 | resulting in more views
as well as appearance in search.
| | 03:21 | If you're using keywords that are not
backed up elsewhere in your profile,
| | 03:25 | you may appear highly in search but not
achieve a click through resulting in views.
| | 03:29 | By adjusting your keywords and ensuring
they are consistent with rest of your profile,
| | 03:33 | you should rank more highly in search.
| | 03:35 | You could also change your keywords
if your LinkedIn strategy changes
| | 03:38 | or if you're seeking to build your
profile in a new industry or area.
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| Monitoring your network stats to know where to make adjustments| 00:00 | A strong network of contacts is incredibly
important for an effective job search.
| | 00:04 | However, they need to be in the correct
locations and industries to help you.
| | 00:07 | For instance, if you're running a service-based
company such as personal tax preparation,
| | 00:11 | but are planning to move your office
to another location some distance away,
| | 00:13 | you may need to start building a network in the new location
| | 00:17 | to create better opportunities in advanced of arriving there.
| | 00:19 | Or if you're switching careers, and want
to find opportunities in a new industry,
| | 00:23 | you should focus on building contacts
that are already within that industry,
| | 00:26 | who can help you to transition
and support your job search.
| | 00:28 | You networks start out with 1st degree
connections which we can get to by coming
| | 00:32 | up to Contacts and down to Connections.
| | 00:34 | This is a complete list of your 1st degree connections.
| | 00:37 | We're going to want to refine this by Location.
| | 00:40 | If we select Santa Barbara, we can
choose a particular candidate
| | 00:44 | and by clicking on them in the first column
and selecting their name in second column,
| | 00:48 | we'll come through to the full profile.
| | 00:50 | I'm not going to be endorsing this candidate today.
| | 00:52 | I simply want to review their profile.
| | 00:55 | So I'm going to come across and down
to take a look at their network.
| | 00:59 | Again, I'm interested in locations.
| | 01:01 | So if I come down to the Location,
I can look and see if their network
| | 01:05 | is in the area of particular interest to me.
| | 01:07 | This is a quick way of looking
through their network of connections,
| | 01:11 | rather than going through the complete list
of connections, seeking out locations one by one.
| | 01:15 | These connections are my 2nd degree
connections and in order to be able to
| | 01:19 | access their networks in turn, I'll need
to convert these 2nd degree connections
| | 01:23 | to 1st degree connections
| | 01:24 | so I can communicate directly with them and
gather their insights and support in my job search
| | 01:29 | over the next stage of my business development.
| | 01:31 | A another way of looking at 2nd degree connections
is to come back to the Home page,
| | 01:35 | across to the right-hand side of
the page and down slightly,
| | 01:39 | to the summary of my LinkedIn Network.
| | 01:41 | If you click on the second number,
which is the New people in the network,
| | 01:45 | this will bring up a list of my complete network.
| | 01:48 | I'm going to focus on the 2nd degree connections.
| | 01:50 | So I'll unclick the box for 1st degree and Group Members.
| | 01:54 | Again I'm interested in Santa Barbara,
so I'll select this from the locations.
| | 01:58 | And now, I have a list of all the
2nd degree connections in this location.
| | 02:02 | In each case, there will be a shared connection
who is the 1st degree connection
| | 02:05 | who connects me to them and I can use
that 1st degree connection to provide the
| | 02:09 | introduction or contact them directly
if I have their email address
| | 02:12 | or share a group or work history in common.
| | 02:14 | By deliberately selecting locations or industries,
I can grow my network in the area I most need it.
| | 02:20 | You should go through this process of
assessing the strength of your group
| | 02:23 | in industries and locations on a regular basis
to ensure that it's growing and focused
| | 02:26 | in the areas and industries that
match your current or future needs.
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| Using buttons, service provider listings, and paid options| 00:00 | LinkedIn offers a range of additional
features and web search tools that integrate into
| | 00:04 | a browser or other programs on your computer.
| | 00:07 | These provide other ways of finding the
information you need from LinkedIn when searching for
| | 00:11 | jobs, as well as sharing
your profile more broadly.
| | 00:13 | In addition, LinkedIn also offers several
paid subscriptions for job seekers that allow
| | 00:17 | you greater use of and access to some features.
| | 00:20 | To see a description of these, come
across to Jobs and Job Seeker Premium.
| | 00:24 | If we scroll down slightly, we can
see the description of these accounts.
| | 00:27 | We'll need to open up to
see the full description.
| | 00:30 | In a basic account, we have many of the
features we need, and if you have a paid account such
| | 00:34 | as a professional account at some level, some
of these features may also be covered there.
| | 00:37 | So be careful to review both options before
selecting whether to go for a Job Seeker account
| | 00:42 | or Professional Business account.
| | 00:43 | Some of the key features you can get with
paid accounts include InMail, where you can
| | 00:47 | contact people without
knowing their email address.
| | 00:50 | However, these emails within the LinkedIn system
may not get responses as quickly as emails themselves.
| | 00:55 | If we scroll down you can also join the
OpenLink network so that recruiters and other people
| | 01:00 | can message you for free
without using the InMail credits.
| | 01:03 | To see the tools that are available, come
down to the bottom of your screen and click on
| | 01:06 | the link in the middle for tools.
| | 01:09 | As you can see from the overview, we have
a number of tools available, including
| | 01:12 | Email Signature, Mac Search Widget,
Google Assistant toolbars, and so forth.
| | 01:16 | You can download these through the
links that are shown in this page.
| | 01:19 | If you select not to use an Email Signature
tool, I still recommend that you embed the
| | 01:23 | personalized address to your public profile
in your Email Signature, so you can highlight
| | 01:27 | your profile and make it
easier for people to find.
| | 01:30 | You may also want to shorten the address
for your public profile by using tools such as
| | 01:34 | Bitly to reduce the link of your
personalized address for your public profile.
| | 01:38 | This is particularly useful if you want to add the
LinkedIn Profile address to Business Cards and your resume.
| | 01:43 | The essential parts of LinkedIn are all
available to you via a basic account on LinkedIn website.
| | 01:48 | However, the addition of a few tools to help
in searches through your contacts and links
| | 01:52 | to make your profile easily accessible from your email
signature can broaden the visibility and reach of your profile.
| | 01:57 | Once you've invested the effort in building a
profile that represents you well, you should
| | 02:00 | seek ways to share it as broadly as possible.
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| Alumni groups and veterans listings| 00:00 | LinkedIn also has several focused resources
for groups that have skills and experience
| | 00:04 | at different levels to the mainstream professionals
that make up most of it's member base.
| | 00:08 | These resources are not shown on the main pages
of the platform and require input or web addresses.
| | 00:13 | The first of these groups is Veterans.
| | 00:16 | If we enter in the web address
http://veteranslinkedinlabs.com
| | 00:21 | and click on the button to Sign in with LinkedIn,
allowing access to our network of contacts,
| | 00:27 | these contacts are sorted by a Air Force,
Army, Marines and Navy,
| | 00:32 | as well as where they currently live,
what they are doing and where they work.
| | 00:36 | These include 1st level connections
as well as 2nd level connections
| | 00:40 | and the option to Connect through to them.
| | 00:41 | We can also sort using the dynamic filters
based on geography
| | 00:47 | and where they work to shortlist the contacts below.
| | 00:51 | The second application can be accessed
by going to mocha.linkedinlabs.com
| | 00:59 | and again signing in and allowing access.
| | 01:02 | This is an app that will help you to
match your military skills with civilian jobs.
| | 01:06 | If you select the branch of the military
that you served for and enter in the
| | 01:11 | MOC code or job title, that will provide a
civilian version description of that job.
| | 01:16 | The next tool is LinkedIn Hero Connect.
| | 01:18 | You can get to this by typing in
http://heroconnect.linkedinlabs.com,
| | 01:23 | again if you Sign In and allow access.
| | 01:25 | You'll now be offered a list of companies
along with a number of veterans they employ,
| | 01:31 | which is ranked according to this icon at the bottom.
| | 01:35 | By clicking on any of the companies, you'll
receive a list of the Heroes in your network,
| | 01:38 | which include 1st, 2nd, and 3rd degree connections.
| | 01:41 | The second category is students that
have less experienced than most of the
| | 01:46 | professionals on LinkedIn, but still
want to be found via a strong profile
| | 01:49 | and they're seeking out jobs that will
value their educational background
| | 01:53 | as well as the skills listed on the profile.
| | 01:55 | You can search current jobs according
to job function to see the list of jobs
| | 01:59 | that have already been filtered according to
Entry level or Internship, Experience levels.
| | 02:04 | It's also strongly recommended for students
that you join your alumni group in advance.
| | 02:09 | You can get to this by going to
http://linkedin.com/college/alumni
| | 02:14 | or by going to your Contacts and clicking on
one of the alumni groups beneath.
| | 02:18 | You should leverage this network to
reach out to alums who already working
| | 02:21 | or have worked in companies who are of
interest to you and can act as mentors
| | 02:25 | or offer connections and insights.
| | 02:26 | There is also a page, that's been setup
to identify great companies to work for
| | 02:30 | and this can be sorted by geography.
| | 02:31 | You can find this at
http://talent.linkedin.com/indemand/#students
| | 02:39 | You can search By Geography or By Function.
| | 02:41 | LinkedIn offers many committees with
it's member base, identifying people
| | 02:45 | with common backgrounds, such as
alums for students or fellow veterans
| | 02:49 | will enable you to build from an established
base that shares your background
| | 02:52 | and understands your unique skills
along with respect for your talents.
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|
8. Getting Involved with CommunitiesEngaging through group discussions and news| 00:00 | The Discussion sections of groups
offer effective ways to introduce yourself
| | 00:04 | to a broad audience of people who are
working in or interested in your target areas.
| | 00:10 | By starting discussions or participating
in other people's discussions,
| | 00:13 | you can establish trust, demonstrate your
expertise, build your personal brand
| | 00:16 | and grow your network of contacts,
where they can be most of benefit to you.
| | 00:20 | This is also useful if you are entering
into a new area where you may eventually
| | 00:24 | need to ask for help, introductions
or business opportunities on LinkedIn.
| | 00:27 | To get to discussions come up to Groups,
click on the Your Groups button.
| | 00:32 | A ccunt of the recent discussions taking place in groups
is shown in the list of icons beneath the title.
| | 00:38 | You can click on this link to go
directly through the discussions
| | 00:41 | or click on the group icon,
which will open up in the Discussions tab.
| | 00:45 | Discussions often start out with a question
to the group providing the person
| | 00:48 | who starts the conversation with an opportunity
to moderate or contribute to the resulting conversations.
| | 00:54 | If we look at how a discussion is opened
you can enter in up to 200 characters
| | 00:58 | for the initial line of the discussion.
| | 01:00 | If you need more detail you can add this below.
| | 01:03 | You can also attach a link to provide
content that was created elsewhere,
| | 01:06 | such as on presentations or blogs.
| | 01:08 | These links allow more depth of information to
be shared with those who wish to read further.
| | 01:13 | Each time new activity is taken on a discussion,
the discussions moved to the top of the list.
| | 01:18 | Discussions are particularly important
for group managers and owners to participate in,
| | 01:22 | as they may need to create the initial
content for group to get started
| | 01:25 | by engaging conversations with group members.
| | 01:27 | Before you start to engage in discussions,
I'll recommend you read the discussions
| | 01:31 | that are already taking place in your group, so that
you can familiarize yourself with topics and style.
| | 01:36 | A great deal can be learned in new areas
by reading through these conversations.
| | 01:40 | And when you start to enter into the
group conversation your topics and responses
| | 01:44 | will be well-suited and match to the interest
and styles of that particular group.
| | 01:48 | If I click on the headline of the discussion it brings
me through to more detail on that discussion.
| | 01:54 | I can take several actions such as liking
or unliking a comment, commenting on it
| | 02:00 | and selecting whether to receive
a new email for each comment.
| | 02:05 | Following the conversation without
taking any other action, flagging it
| | 02:10 | as a Promotion, Job or Inappropriate so it
can be reviewed by the group manager,
| | 02:15 | or sharing a link to the discussion, or replying
privately through to the author of the discussion.
| | 02:21 | Getting involved will add them to your activity
and you will receive these updates in your profile,
| | 02:26 | coming up to Profile down to View Profile.
| | 02:29 | These will now be shown in the
section beneath your headlines box.
| | 02:33 | Your discussion should be a benefit to the group,
not adverts or promotions for you and your company.
| | 02:38 | By participating in discussions in a valuable way
you are building your personal brand
| | 02:42 | and demonstrating the value you are able
to bring to the group or community.
| | 02:46 | These are often key features that businesses look for
in employees, business partners or consultants.
| | 02:52 | And the Discussion section of groups
is frequently reviewed by recruiters
| | 02:56 | looking for suitable candidates
and experts in that particular area.
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9. Editing Your ProfileCompleting your profile| 00:00 | To take full advantage of LinkedIn,
I strongly recommend completing your profile.
| | 00:05 | A public profile offers a rich overview
of your experience, skills, education
| | 00:10 | and interests will offer you a platform
to build your business, seek job opportunities,
| | 00:15 | will represent your company on the world's
largest business networking platform.
| | 00:20 | To complete your profile, you can
take advantage of several features.
| | 00:23 | Within your profile itself, if you come to the Edit Profile,
| | 00:30 | a wizard will be shown on the right-hand side.
| | 00:31 | By clicking on any of these sections,
you will be brought to the appropriate
| | 00:36 | part of your profile where you can enter in the details.
| | 00:39 | For demonstration purposes, I am going
to go through each of the sections
| | 00:42 | of Roger's profile and complete them with you now.
| | 00:45 | We have already imported the
representative photograph that's both
| | 00:48 | professional and engaging, as well as
defining Roger's brand through careful
| | 00:52 | selection of a professional title.
| | 00:55 | His contact information is up-to-date
and his background has been completed,
| | 00:59 | so that it contains keywords as well as
a description that will represent him well,
| | 01:03 | both aspirationally and in terms
of what he has accomplished in the past.
| | 01:08 | I would like to add a little bit more
experience, so I can build his network
| | 01:12 | both with his current employer as well as
his previous employers and demonstrate
| | 01:16 | more of the working experience
that he's built up over time.
| | 01:19 | Once again, as I enter the company name,
it shows up in a dropdown box,
| | 01:23 | indicating it's already part of
the LinkedIn database of companies.
| | 01:31 | The locations will also frequently
be featured in dropdowns.
| | 01:35 | In choosing the time period, I can select the year
in which Roger started his job as well as left it.
| | 01:40 | Once again, I am not required at this stage
to enter in a month.
| | 01:44 | I have entered a brief description here
just for demonstration purposes,
| | 01:48 | however I recommend that you add a slightly longer
description including more keywords and accomplishments.
| | 01:53 | I am also going to add more skills and
expertise to broaden out the options that
| | 01:59 | Roger's network will have for endorsing him.
| | 02:01 | I can use the Interest section to add non-business
keywords and areas of interest
| | 02:10 | that may create some common ground between
Roger and the people searching through for profiles.
| | 02:14 | These common points of interest are frequently
features that will come up in interviews or conversations.
| | 02:19 | We will often look to do business with
people who are similar to ourselves.
| | 02:22 | So the use of this Interest section can be quite powerful.
| | 02:25 | There are number of additional sections that
are optional and you can add these over time.
| | 02:31 | They include the Projects section, additional
Languages, any Publications you have,
| | 02:36 | professional Organizations you're a member of,
Honors & Awards that are tied
| | 02:40 | through to your education, Test Scores,
Courses you may have taken that were
| | 02:45 | part of your professional development, that may
not have come from an accredited institute,
| | 02:50 | Patents, if you have created some, and Certifications.
| | 02:53 | In the case of Certifications, I suggest you
add these, including any lynda.com courses
| | 02:57 | you have taken, as these indicate your dedication
| | 03:01 | to an ongoing renewal of your professional skills.
| | 03:03 | A fully completed profile will represent
all the aspects of your professional life
| | 03:08 | that you want people to know about.
| | 03:09 | It allows recruiters, business partners and
others to find you through keyword searches
| | 03:14 | and through the use of the professional gallery.
| | 03:16 | This broad representation of your personal brand
is what has made LinkedIn the most powerful
| | 03:22 | and largest business network online.
| | 03:26 | And your completed profile creates your place within this.
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| Editing your profile to stay relevant| 00:00 | Once you have completed your personal
profile on LinkedIn, it should become a
| | 00:04 | live document that you update as frequently
as needed to meet your objectives.
| | 00:09 | In particular, your Summary session should
stay current, in order to be most effective
| | 00:13 | in promoting your specific area of interest
whether that is finding a job,
| | 00:17 | a client, or a new business partnership.
| | 00:20 | Updating your profile on a regular basis
will also insure that it remains visible,
| | 00:25 | as it will show up in the Updates section
for your network of connections.
| | 00:29 | You should pay a particular attention to your profile
and update it when changes have occurred,
| | 00:33 | such as, changing employers or getting promoted,
which will show up in your Experience section;
| | 00:41 | receiving a degree or a certificate, which will
show up in the Certification section,
| | 00:45 | or the Education section and moving
to a new geographical area,
| | 00:50 | for which you will need to review your network.
| | 00:53 | The Summary of your network can be found
on your profile on the right-hand side,
| | 00:57 | and the two most important sections
will be the locations of people in Your Network
| | 01:01 | and the Industries of people in Your Network.
| | 01:05 | You should access this on a regular
basis to see that it's growing
| | 01:08 | and focused in the right areas for you.
| | 01:10 | You should also request Recommendations
for positions where you only have one recommendation
| | 01:15 | or have not yet received recommendations.
| | 01:17 | Finally, you can edit the layout of your profile to move
sections around so they appear on the first screen.
| | 01:25 | To demonstrate this, I'm going to
move the Skills & Expertise section up,
| | 01:29 | which is particularly useful if you're trying
to build up the endorsements of skills
| | 01:32 | and acts to focus people on your skills
and expertise, when they visit your profile.
| | 01:38 | This can be done by grabbing the Up and Down arrows
and dragging this section to the top of your profile.
| | 01:49 | Typically speaking, you should aim to
spend at least 20 minutes per week
| | 01:53 | on the LinkedIn site to ensure that you remain current.
| | 01:55 | This may be updating your profile as
well as adding comments to group discussions
| | 01:59 | or answering questions in the Answer section.
| | 02:02 | Depending on your strategies and needs,
you can select 1 or 2 of the most
| | 02:06 | relevant areas to update regularly.
| | 02:08 | Job seekers, consultants and small-business
owners might wish to focus on
| | 02:11 | creating connections, and adding content
in target industries and communities.
| | 02:15 | For job seekers the Jobs and Company
sections will be key,
| | 02:19 | and you want to provide evidence of
your expertise through the Answer section
| | 02:22 | and presentations within your profile to
demonstrate your skills and knowledge.
| | 02:27 | Setting up your profile on LinkedIn has
been an investment of time and creativity,
| | 02:32 | and you should ensure that it stays current,
| | 02:34 | to continue to enjoy the benefits this network can bring.
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| Managing your settings| 00:00 | The individual settings for each section
of LinkedIn are usually managed
| | 00:04 | when that part of your profile is activated.
| | 00:06 | However, as your LinkedIn strategy
changes over time, so should your settings.
| | 00:11 | These can all be accessed from the Settings
option and should be reviewed each time
| | 00:15 | a significant change in your focus occurs
or at a setting default of every few months
| | 00:19 | to ensure that the information
you share and receive is still
| | 00:23 | appropriate to these targeted needs.
| | 00:25 | To get to Settings come across to your name
and down to the Settings link,
| | 00:30 | you may be required to reenter your Password.
| | 00:35 | Several of the setting links are replicated,
but we'll go through the four tabs
| | 00:39 | at the bottom to identify the key
settings that you wish to focus on.
| | 00:44 | Within the Profile tab the key settings for most people
are turning on and off Activity broadcasts.
| | 00:49 | When you wish to have more activity
within your profile, such as at the time
| | 00:54 | when you are changing jobs and want to
have high visibility, you may wish to let
| | 00:58 | people know when you're making changes,
recommendations or following companies.
| | 01:04 | You may also wish to update who can see your
activity feed once again to create greater visibility.
| | 01:12 | You'll also want to manage your Public Profile
to ensure that when you're actively seeking a job,
| | 01:17 | or trying to build your network, as much information
| | 01:19 | as you feel comfortable with is publicly
available, so people can read through your profile,
| | 01:23 | and find points of common interest or areas
of expertise that match the job requirements.
| | 01:30 | Under the Email tab you may wish to adjust
the types of messages you're willing to receive.
| | 01:35 | To increase your availability for messages
as well as demonstrating to people
| | 01:38 | the kinds of opportunities you are interested in
and advice to people who wish to contact you
| | 01:42 | so that they can be most effective.
| | 01:44 | You can also adjust the frequency of emails,
selecting from these categories to
| | 01:50 | receive Individual Emails, Weekly Emails
or times when you don't have an active
| | 01:54 | search or active need for this communication,
eliminating these emails entirely.
| | 02:02 | In the Groups, Companies & Applications section
you may wish to select the group display order
| | 02:07 | so that groups that you wish to feature
more prominently in your profile
| | 02:10 | are shown towards the top, as well as
selecting Member Settings
| | 02:15 | to hide the Group Logo on your profile or make it visible,
depending on its current relevance to you.
| | 02:22 | You can also set a frequency of group
digest emails, again on a daily or weekly basis
| | 02:29 | or eliminating these emails entirely.
| | 02:34 | These group email preferences are
separate to the email preferences
| | 02:36 | you would have set in the prior tab.
| | 02:40 | On the Account tab you may wish to customize
the updates you see on your home page
| | 02:44 | so that you receive more focused content
that you can read through on a daily basis
| | 02:47 | without having to go through additional information
that may not be currently relevant here.
| | 02:53 | You can also send this information through an
RSS reader so that you can read it on another platform
| | 02:59 | where you may have additional streams and
information being delivered already.
| | 03:03 | As you adjust these settings you'll
need to find a balance with the inbound
| | 03:06 | information between receiving too much
and not being able to review it effectively
| | 03:11 | and receiving too little and missing out
on information that may be
| | 03:13 | relevant to your current focus.
| | 03:16 | With your outbound information, information
coming from your profile and being shared,
| | 03:19 | you'll need to find a balance between
protecting this information and your privacy
| | 03:23 | and reducing the effectiveness of your profile
to represent your interest and brand.
| | 03:28 | Your selection settings will change, depending on
whether you are new to an industry or area
| | 03:34 | and are looking to use your account to find a job,
| | 03:37 | or whether you're seeking to built your business
and personal brand from a more established position.
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10. Accessing LinkedIn from Other Devices and PlatformsAndroid| 00:00 | There are some useful features on
LinkedIn that can be accessed using a
| | 00:04 | smartphone on the Android platform.
| | 00:06 | Once you've downloaded the application
and signed in with your username and password,
| | 00:12 | you'll arrive on a home screen.
| | 00:13 | In the top left-hand corner is the LinkedIn icon,
which acts as a return key to
| | 00:18 | bring you back to the home screen any stage.
| | 00:20 | In the top middle is a search bar,
which enables you to rapidly find people,
| | 00:24 | review their profiles and send them an
invitation to join your network if you wish.
| | 00:29 | In the top right-hand corner is a gear wheel
which takes you through to some of the settings.
| | 00:34 | These include the General Settings
as well as the option to turn on and off
| | 00:38 | notifications from the application.
| | 00:40 | Beneath this is the option to integrate the
calendar on your smartphone with LinkedIn.
| | 00:45 | This calendar utilizes the email addresses
of the people that you are meeting
| | 00:49 | to pull up their LinkeIn profiles if they
have them, enabling you to review the
| | 00:53 | profiles of people you are meeting in advance.
| | 00:56 | Finally at the bottom your screen,
you have an option to add connections.
| | 01:01 | This will search the contacts you have in
your smart phone's address book and allow
| | 01:04 | you to add them to your LinkedIn
network by sending out invitations.
| | 01:08 | In the main section of the screen are four large icons.
| | 01:11 | In the top left-hand corner is the Update section.
| | 01:14 | This includes LINKEDIN TODAY
and Recent Updates from your network,
| | 01:17 | including how your network
is growing via new connections.
| | 01:25 | In the top right-hand corner is an icon
that links through to your profile.
| | 01:28 | You will be able to read through
your profile,as well as editing it
| | 01:32 | and accessing your connections
and groups via links from this screen.
| | 01:35 | You would also notice in the
top right-hand corner is a speech bubble,
| | 01:40 | it enables you to write an update and
select who to send it to with your options
| | 01:45 | being Anyone or your Connections only.
| | 01:48 | You can also select to send the update out via Twitter,
| | 01:51 | if you have connected this account.
| | 01:56 | In the bottom left-hand corner is an icon
that will list you through to your messages,
| | 01:59 | these include your Inbox and your Notifications.
| | 02:02 | Your Inbox will include messages as
well as invitations and you can select to
| | 02:08 | accept or decline invitations from the screen.
| | 02:11 | You can also compose new messages and invitations
by clicking on the icon in the top right-hand corner.
| | 02:19 | Finally in the lower right-hand corner
is an icon that links through to
| | 02:25 | PEOPLE YOU MAY KNOW, GROUPS,
Jobs and Companies.
| | 02:27 | If you click on the PEOPLE YOU MAY KNOW
at the top of the screen,
| | 02:30 | you'll have the option to send invitations to people,
we'll click on the icon with an X to remove that suggestion
| | 02:36 | and load the next one up from beneath.
| | 02:39 | If you click on the GROUPS icon you
will have three sections;
| | 02:42 | Groups You May Like, which are recommendations for you;
| | 02:44 | Pending Membership, where you are still
waiting for your approval to join the group;
| | 02:49 | and Your Groups, where you are
already an active member.
| | 02:52 | Beneath this is Jobs with Your Saved Jobs
and Jobs recommended for you.
| | 02:57 | And finally, Companies, where you
can review suggested companies
| | 03:00 | as well as selecting the icon for one
of the companies you are following
| | 03:04 | to go through to the company page
and review the background to the company
| | 03:08 | as well as seeing any jobs that may
currently have posted on LinkedIn.
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| iPad| 00:00 | Once you've downloaded the LinkedIn app to your iPad,
you'll be able to access your LinkedIn account
| | 00:05 | by clicking on the LinkedIn icon.
| | 00:08 | Once you have signed in, you will
have several options available to you.
| | 00:12 | In the top left-hand corner is the LinkedIn icon.
| | 00:14 | It brings you by to the home screen.
| | 00:16 | Next to that is a gear wheel,
which allows you to add and remove
| | 00:21 | access to your Calendar, so that the LinkedIn
application can access your iPad's Calendar,
| | 00:24 | and match up the emails of attendees to
meetings with the profiles it has in its system.
| | 00:29 | This can allow you to review the profiles
of people in advance of your meetings.
| | 00:34 | In the top right-hand corner, is a Search bar;
| | 00:36 | it allows you to search the people
within your network or outside it.
| | 00:40 | For those outside your network, you'll
be able to review their profile
| | 00:43 | and send them invitations to connect.
| | 00:45 | In the main section of the iPad application,
there are three icons.
| | 00:49 | The first of these will show you updates
from Your Network,including the same set of features
| | 00:53 | you would see on LinkedIn Today in the
Updates section of your Home screen
| | 00:57 | as well as who's viewed your profile
and the activity in your network
| | 01:01 | such as new positions and information
shared by your coworkers.
| | 01:06 | There are several screens here and
by swiping from right to left,
| | 01:09 | you can access more information.
| | 01:11 | You can also hit the Home icon at the
bottom of the screen to come back
| | 01:15 | to the All Updates homepage.
| | 01:17 | The second icon will take you through to your profile.
| | 01:22 | In the top right-hand corner of this screen
is an option to share an update
| | 01:25 | and beneath that a link through to your
Twitter account, if you have entered one.
| | 01:30 | In the main section at the bottom of
the screen is your profile, and again
| | 01:35 | if you swipe from the right to the left,
information about Who's viewed your profile,
| | 01:39 | followed by People you may know,
and summary information about your connections.
| | 01:44 | The final section of the application is Messages.
| | 01:48 | At the top is your Inbox, and beneath that,
Notifications from within your network.
| | 01:54 | You can take actions here, such as
accepting or ignoring connection requests,
| | 01:58 | as well as linking through to view all your invitations
on one screen and all your mail on another.
| | 02:06 | The LinkedIn application has
a limited set of features currently,
| | 02:09 | however updates are frequently made,
and as a content reader, the iPad offers
| | 02:13 | an excellent interface for reading network updates
that you may not normally have time for
| | 02:17 | while in your office or on your PC.
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ConclusionNext steps| 00:00 | Once you've completed this course,
by finishing your profile and building your network,
| | 00:04 | I strongly suggest you work
with some other platforms to create
| | 00:07 | additional information that can be shared on your profile.
| | 00:10 | This might include building and maintaining a blog.
| | 00:13 | lynda.com has very good courses
that will help you with platforms such as
| | 00:17 | WordPress, Blogger, Drupal, and Joomla!
| | 00:18 | You can also take some of the courses
on Google or PowerPoint.
| | 00:22 | Once you have some presentations prepared,
upload these to SlideShare
| | 00:25 | or share them directly on your profile
in the Professional Gallery.
| | 00:31 | You can also request to join the lynda.com network
on LinkedIn, to share your experiences with others.
| | 00:37 | If you've completed courses on lynda.com,
I also recommend that you add these
| | 00:42 | as certificates with the Certification Name,
lynda.com and Certificate Number shown.
| | 00:48 | Be proactive in strengthening your network.
| | 00:50 | The best time to prepare for a career change
or look for a job is while you are still working.
| | 00:55 | Develop a deeper understanding of the people
in your network by taking any opportunity
| | 00:59 | to meet with these people in person.
| | 01:01 | For instance I use LinkedIn has a business research
and networking tool and as a result of this,
| | 01:05 | when I'm traveling on business,
I frequently take the opportunity
| | 01:09 | to meet with some of the contacts
that I've made using LinkedIn.
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