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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Connections are the people you've selected to be at center of your LinkedIn network. They are the people with whom you have a direct connection either through work, shared employment, education or shared goals. By connecting with you they have given you access to their private networks and profiles as well. The size of your network connection is represented in your profile as a number of people who have connected to you directly. You can see this by coming down on the home screen and across the right-hand side where YOUR LINKEDIN NETWORK summary is given. The first number, 409 connections are your first degree connections, beneath this is the number of new people who have been added to your network.
If we click on this number, it'll link us through to the network screen. Where first level, second and group connections have already been selected, third level has been grayed out. As you can see first level connections is 410, second level connections are the people who are connected to your first level and group members are members of groups that you've joined. The growth is exponential as each of your first level connections has a network of their own. Connections are a critical part of the strategy of using LinkedIn for most people, as they're able to offer introductions to others in the network and beyond to their connections' networks, provide insights to other companies, industries and areas of interest.
And also skills will provide work references that feature on your profile. It's only the first level connections that can provide the endorsements and recommendations. If we come up to Profile and down to View the Profile, we also have a count of first level connections in the bottom right-hand corner of the headlines section. If we click on this link it'll bring us down to the Connections box. We can search through these connections by clicking in the top right-hand corner and entering a keyword.
An advance search brings us back to a search screen where the word has been entered and the filter has been put in for the first level connections. Coming back to the profile, if we come down on the right-hand side of the screen there's another depiction of your network; this can be shown in several ways either by company, school, location or industry. There's a further link beneath this, for more people you may know at the companies. If you click on this link each of the networks that you're part of, such as lynda.com as a company you're working with, or University of Santa Barbara, where Kirk was a student and is now an alum.
These allow him to filter through for further recommendation of people he may wish to connect with. Come right to View Profile and down to the connections again; this summary of connections will be showing you a profile and provides visibility for people to see who else is in your network. However there are options to restrict this visibility if you choose to do so. At a minimum your first level connections who are already connected to each other, will continue to be able to see each other within that network. Connections may also receive updates from you on their home screen as you change your status in profile to reflect the things that are happening in your life and career.
This keeps your network aware of the activities that have taken place and allows them to get involved and help where appropriate. You may also choose to build your network using your address book. You can do this by coming up to Contacts and down to Add Connections. We are over in the top right-hand corner, clicking on the Connections button. This will offer you several options to import address books you may have elsewhere for instance in Gmail, Outlook, Yahoo mail, and so on. Within a large network of connection, you may wish to sort a network once it becomes quite large, you can do this by coming across to Contacts and down to Connections where the final screen is shown, which lists all your first level connections.
You can tag these connections, for instance with words such as colleagues, partners, friends and so forth. Once you've tagged them clicking on a tag will bring up that group of contacts in the next column across and selecting an individual profile, will open up more detail about that profile in the following column. You will have the option to Send a message, Edit details about the contact or Edit the tag as well. This is also the screen where you can remove connections. Once you have some connections already made LinkedIn will start to make automatic recommendations of connections based on your work, education and existing connections.
These are shown in your homepage as people you may know. We'll cover this in a later video. If the expression 'it's not what you know, it's who you know' is true, then LinkedIn is the way in which you can both show and act on a network. Connections change your profile from an isolated description of who you are to a way in which you're actively engaged in a network of people.
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