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Up and Running with LinkedIn

Understanding why connecting is powerful


From:

Up and Running with LinkedIn

with Richard Colback

Video: Understanding why connecting is powerful

Connections are the people you've selected to be at center of your LinkedIn network. They are the people with whom you have a direct connection either through work, shared employment, education or shared goals. By connecting with you they have given you access to their private networks and profiles as well. The size of your network connection is represented in your profile as a number of people who have connected to you directly. You can see this by coming down on the home screen and across the right-hand side where YOUR LINKEDIN NETWORK summary is given. The first number, 409 connections are your first degree connections, beneath this is the number of new people who have been added to your network.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Understanding why connecting is powerful

Connections are the people you've selected to be at center of your LinkedIn network. They are the people with whom you have a direct connection either through work, shared employment, education or shared goals. By connecting with you they have given you access to their private networks and profiles as well. The size of your network connection is represented in your profile as a number of people who have connected to you directly. You can see this by coming down on the home screen and across the right-hand side where YOUR LINKEDIN NETWORK summary is given. The first number, 409 connections are your first degree connections, beneath this is the number of new people who have been added to your network.

If we click on this number, it'll link us through to the network screen. Where first level, second and group connections have already been selected, third level has been grayed out. As you can see first level connections is 410, second level connections are the people who are connected to your first level and group members are members of groups that you've joined. The growth is exponential as each of your first level connections has a network of their own. Connections are a critical part of the strategy of using LinkedIn for most people, as they're able to offer introductions to others in the network and beyond to their connections' networks, provide insights to other companies, industries and areas of interest.

And also skills will provide work references that feature on your profile. It's only the first level connections that can provide the endorsements and recommendations. If we come up to Profile and down to View the Profile, we also have a count of first level connections in the bottom right-hand corner of the headlines section. If we click on this link it'll bring us down to the Connections box. We can search through these connections by clicking in the top right-hand corner and entering a keyword.

An advance search brings us back to a search screen where the word has been entered and the filter has been put in for the first level connections. Coming back to the profile, if we come down on the right-hand side of the screen there's another depiction of your network; this can be shown in several ways either by company, school, location or industry. There's a further link beneath this, for more people you may know at the companies. If you click on this link each of the networks that you're part of, such as lynda.com as a company you're working with, or University of Santa Barbara, where Kirk was a student and is now an alum.

These allow him to filter through for further recommendation of people he may wish to connect with. Come right to View Profile and down to the connections again; this summary of connections will be showing you a profile and provides visibility for people to see who else is in your network. However there are options to restrict this visibility if you choose to do so. At a minimum your first level connections who are already connected to each other, will continue to be able to see each other within that network. Connections may also receive updates from you on their home screen as you change your status in profile to reflect the things that are happening in your life and career.

This keeps your network aware of the activities that have taken place and allows them to get involved and help where appropriate. You may also choose to build your network using your address book. You can do this by coming up to Contacts and down to Add Connections. We are over in the top right-hand corner, clicking on the Connections button. This will offer you several options to import address books you may have elsewhere for instance in Gmail, Outlook, Yahoo mail, and so on. Within a large network of connection, you may wish to sort a network once it becomes quite large, you can do this by coming across to Contacts and down to Connections where the final screen is shown, which lists all your first level connections.

You can tag these connections, for instance with words such as colleagues, partners, friends and so forth. Once you've tagged them clicking on a tag will bring up that group of contacts in the next column across and selecting an individual profile, will open up more detail about that profile in the following column. You will have the option to Send a message, Edit details about the contact or Edit the tag as well. This is also the screen where you can remove connections. Once you have some connections already made LinkedIn will start to make automatic recommendations of connections based on your work, education and existing connections.

These are shown in your homepage as people you may know. We'll cover this in a later video. If the expression 'it's not what you know, it's who you know' is true, then LinkedIn is the way in which you can both show and act on a network. Connections change your profile from an isolated description of who you are to a way in which you're actively engaged in a network of people.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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