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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn offers you the option to control the privacy of your profile through creating two versions; a public profile, which is the information from your profile that will show up for anyone that searches for you on LinkedIn and has LinkedIn from another search engine such as Google, Yahoo or Bing; and a private profile, which is shared only with you and your connections. The amount of information people can see on your LinkedIn profile can be controlled in two ways. First, by not entering the information on all sections of your profile, and the second, by selecting which parts of the profile are public. By altering the settings, come up to your name and drop down to settings.
In the lower half of the screen is a Profile tab for your settings in the second column is the option to Edit your public profile. There are two halves to the screen; on the left-hand side your public profile as it will appear, on the right-hand side, various buttons that allow you to make your profile invisible to public. We'll select which parts of the profile remain visible. As you add additional sections to profile more options will show up and as your strategic objectives change, you may vary the sections that are visible. For instance if you're seeking jobs or new contracts, you want to show a great deal of more information about your current positions, including demonstrations of your work, and if you are seeking to be recruited to new position or applying for jobs, you want all of the information to be visible.
As this will allow viewers of your profile to pre-qualify you and invite you for open positions where they are actively recruiting. If privacy is not a major concern for you, I recommend showing as much detail as you're comfortable with. Your public profile will be available to people who are searching for specific skills and background and by revealing these your profile acts as your professional online presence 24 hours a day, enabling you to be found, qualified and opportunities created.
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