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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
For many people the most important part of LinkedIn after their profile is their network of connections. On LinkedIn, connections and contacts are the same. The combination of your connections and connections they have is called a Network. The connections between your profile and the profiles of friends, business associates and others will quickly extend the reach you have to contact and communicate with people using this platform. If we look at the Network, we can see that the connections extend out by several degrees. 1st level connections are people I am directly connected to, 2nd level are people that they are connected to, and 3rd level, other people they are connected to.
In addition, you also have connections through to Group members. Your connections have equal access to your information, but only the 1st level of connections can endorse your skills and add recommendations. You can keep this connection network private, so the people within your network cannot see each other unless you are both connected to the same person. But this reduces the value of the network to your brand. These connections will also receive your updates, which keeps you in contact with them and allow them to know how they can help you further. The connections reflect on your past experience and on your ability to call for others for solutions going forward.
For instance, connections demonstrate your ability to engage in a particular industry, geography, skill or focus area. Your connections grow exponentially. The 1st degree connection may have 100 connections, and each of these may have 100 in turn, growing your network by 10,000 through adding a single connection. Your network would grow even if you don't add connections on a regular basis. As the connections you have will be actively adding connections of their own ensuring that your network grows over time. The most effective way to grow your network however, is to add 1st level connections either through work or through professional interests.
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