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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Welcome to the Up and Running with LinkedIn Training Course. I'm going to introduce to LinkedIn and explain how it's used and the reasons why creating profile may benefit you in your career or business. In particular, we'll be discussing your profile, which is at the very center of everything you do on LinkedIn; your network, which is the collection of people you've connected to within LinkedIn; and the key techniques for successful use of this platform for a variety of purposes. LinkedIn is a Business Social Networking Platform that focuses on the professional aspect of your background.
These will be shown in your experience. It's an online system that contains the career details and contributed content of over 180 million people worldwide that have already create a profile for themselves. It's usually accessed by people in two main ways; all the features of LinkedIn can be used with a computer or its website. However, many people also use mobile devices, such as cell phones or tablet PCs, to access a reduced number of the features for our small programs or applications.
LinkedIn is being used by both individuals, for example, to develop personal brand, research and learn about areas of interest, companies or industries and connect with other people. And businesses for example, to find employees, customers and partners, or to manage their online identity. LinkedIn is most effective when used to build up a complete personal profile that is connected to other profiles of people that are on LinkedIn. The greatest value is created by sharing your background as fully as you're willing to, so that you can more effectively help others in a specific area of business or company.
However, you will also have options to limit the public visibility of your information by the creation of a public and a private version of your profile. LinkedIn is also very helpful in helping to research the backgrounds of companies and specific people in areas of interest. This is particularly useful when trying to find jobs. It has developed a highly trusted reputation amongst recruiters who have turned to the platform as a leading source of information about potential job candidate's skills, interests, professional background and knowledge.
A fully completed profile can be very useful, no matter where you are in your career. Recent graduates may use LinkedIn to find mentors and hiring managers, as well as building the network of contacts that they will use throughout their careers. Established professionals use LinkedIn to find expert advice, information on other companies, job vacancies to stay informed of changes and developments in their industry, and to create visibility to recruiters who may be looking for people with their specific skills and experiences.
LinkedIn is now an essential platform for a business professional to create a profile on. When completed, your business and personal profile will represent you and your company globally and is an important part of your online presence.
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