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Up and Running with LinkedIn

Setting options for your group


From:

Up and Running with LinkedIn

with Richard Colback

Video: Setting options for your group

Starting a group on LinkedIn is easy. However I recommend doing a little preparation in advance. You should have a clear idea of the purpose of the group and its target membership. This will help you to provide initial members and prospective members with a description and guides on how it'll operate. There are also several settings options and these will need to be selected to support your targets and objectives of the group. For instance an open group will allow greater growth and brand awareness, versus a Members only the group, which will allow you more control over the topic as well as the membership.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Setting options for your group

Starting a group on LinkedIn is easy. However I recommend doing a little preparation in advance. You should have a clear idea of the purpose of the group and its target membership. This will help you to provide initial members and prospective members with a description and guides on how it'll operate. There are also several settings options and these will need to be selected to support your targets and objectives of the group. For instance an open group will allow greater growth and brand awareness, versus a Members only the group, which will allow you more control over the topic as well as the membership.

To start your group, come up to Groups and down to Create a Group. If you prepare to materials in advance this process can relatively quick. We've prepared much of this information in advance; I'll be copying it from another folder across to this page. When you select a logo remember that's going to appear quite small on the page. So you use a high quality logo as the visual will be the first impression members will have of your group. You'll need to name your group and choose a group type. There are various options given below, you should think carefully about the type of group you select, as this is one of the filter criteria that people often use when searching for group.

There are two sections of text and first is the Summary and the second is the Description. Your Summary should use some keywords, so that group will show up in searches and attract people to click through and read further information in the group description. It should also represent your group well so you attract the right membership base to meet your objectives. The group Description allows your members to see more detail and could be used to outline the group culture, membership criteria, rules and typical background of members. You can also place the rules in a separate section and I'll demonstrate this later.

If there is a website for your group, you can enter in here. And by default the email from your account will be used as the Group Owner Email. The next set of options, allow you to control how people access the group. By default the Request to Join selection will be made. So the people wishing to join the group will need to be approved by you before they can have full membership. This allows you some control over the members that join so that in the early stages you can ensure your criteria and focus on that. I recommend allowing your members to display the group logo and also displaying your group in the Groups Directory, so you can build the brand and reputation of the group as quickly as possible.

If you started with a small and selected group of the members, you might also wish to allow these members to invite others to join the group; this setting can be changed later. It's also possible to enter some domain names and this may be useful if the group has been setup as an alumni group or group for a specific set of companies to participate within. This are usually sharing with the @ and then the name of the company or the name of the domain a .com, .org and so on. Occasionally, your group will have a physical location; this may be a group that meets on a regular basis, such as a social group or networking group where the interaction for meetings is a key part of the process.

Finally, you should check to confirm you have read the terms of service and select if you have an Open Group, where the discussions will be posted and shared in an open form or Members-Only group where the discussions are private and cannot be seen by anybody outside of the group. With a new group it's helpful to invite people, so you have a membership base that can support the discussions and the conversation in the initial stages. You can Batch Invite people if you already have this information saved in a file or you can Pre-Approve People and invite them through another system.

When they accept the invitation they will automatically be accepted into the group without having to go through the extra step of having you approve them again. I also recommend adding some group rules. As these can give further guidance to members on the topics and format of content that you expect to see in the group. If you have changes to make after setting up the group, there are options to make these adjustments however there are only a limited numbers of rebrands allowed for a group, before the group becomes locked.

Once this happens, the only option remaining is to remove your group and restart. A group with a well-defined summary, description and initial membership base is far more like to succeed, so take your time to prepare these steps before starting your group.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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