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Up and Running with LinkedIn

Selecting an appropriate networking approach: Open vs. closed


From:

Up and Running with LinkedIn

with Richard Colback

Video: Selecting an appropriate networking approach: Open vs. closed

Your approach to networking may take one of several paths know as open or closed networking. In an open networking approach, you indicate that you'll accept an invitation from anyone to join their network, regardless of whether you have a prior business relationship. In a closed networking approach, you only invite or accept invitations from people you know directly. Open networking allows you to grow you network very quickly as you'll receive invitations to join networks from a large number of similar minded networkers focused on growing the communal resources. If we take a look at Kirk's profile, come across to Profile and down to View Profile, Kirk has taken an open networking approach and with his category of account, which is a business account, he has been offered the option to join the open link network.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Selecting an appropriate networking approach: Open vs. closed

Your approach to networking may take one of several paths know as open or closed networking. In an open networking approach, you indicate that you'll accept an invitation from anyone to join their network, regardless of whether you have a prior business relationship. In a closed networking approach, you only invite or accept invitations from people you know directly. Open networking allows you to grow you network very quickly as you'll receive invitations to join networks from a large number of similar minded networkers focused on growing the communal resources. If we take a look at Kirk's profile, come across to Profile and down to View Profile, Kirk has taken an open networking approach and with his category of account, which is a business account, he has been offered the option to join the open link network.

You can see this by coming across the top on right-hand corner where this circle icon indicates that he has joined the network. This allows anyone on LinkedIn to send him a message or job opportunity for free without an introduction in mail, or knowing his email address itself. You can also choose to mention you're an open networker in your title or further down in the Summary section. I would advise you to moderate this approach. As indiscriminate linking means you cannot provide any real insights to who the different people in your network truly are and where their strengths may lie.

Alternately, completely closed networking will restrict your ability to grow your network as you close off all communication from outside sources and much of the visibility of your profile. This prevents opportunities from arising by virtue of shared groups, interests, education or work experience. I suggest you to take an intermediate approach, starting with a base of contacts that you know and build out from there. For instance, by adding strategic contacts in target areas, or industries, this intermediate approach will allow you to control the growth of your network. Whilst also providing enough information about each of these contacts to be able to provide value to the relationship.

My test of this is to ask whether I would be willing to offer at least one skill endorsement for each of the people within my network, or could at least suggest one area of strength that is a strong skill for them. If you're growing a network in a new area, we'll need to add less well-known contacts. Take a while to get to know the person's profile, particularly their skills and experience before inviting them. You can do this through searching for people, you can also do this by reviewing their network to see which companies they have worked at, which schools, locations and industries they've been in.

You may also decide to focus on getting to know a few open networkers that you can recommend and visa versa, as this will increase your network size considerably. Their first degree connections are added as your second degree connection to your network, which grows your network exponentially. Again, we can see this by coming to the home screen and across to the network summary, where if we click on the link, we can see how many first degree connections and second degree connections. And open networker in the first degree will add a large number of secondary connections to you. Regardless of your networking approach, you should personalize your communication within each invitation, so that the people you invite understand that you value access to their networks.

Everyone has a slightly different approach to networking, but they all value the work they have put in to create a network and appreciate you showing your respect for that.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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