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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Within LinkedIn there are number of settings that allow you determine how much visibility or privacy you want to have to your profile, both within as well as outside your network. Settings can be used to control almost all sections of your profile, from your participation and groups you join to the ability of commercial organizations to use your data. We're going to take a look at the settings that relate to outbound information, information that you generate that gets sent out, and how to control that information so that it either is or is not shared within your network and beyond. To get to Settings, let's come across to the top right-hand corner and underneath your name, down to Settings.
In the bottom half of the screen we have several groups of links, Profile, Email Preferences, Groups, Companies & Applications, and Account. Within first tab of links there is a section called Privacy Controls. We'll be looking for these throughout these groups of tabs. The first of these is to turn on/off your activity broadcasts. If we click on this link, we have the option to either select to let people know when you change your profile, make recommendations, or follow companies or uncheck this box for more privacy.
As you can see the recommendation is you may wish to turn this option off if you're looking for a job. This indicates a high level of privacy and I recommend unchecking this box. As well as on second link down selecting who can see your activity feed. Restricting this from Everyone, Your network, Your connections, down to Only you. So the actions you take on LinkedIn are only shown in your profile. This has an added benefit. If we come back to Kirk's profile and view his profile, we can see a box directly beneath the highlights that shows his Activity.
In most cases, people reading this activity is less important than having them read your summary. By going into the Settings and restricting this Activity to Only you your profile will appear much cleaner. With the Activity broadcast turned off, your profile will look like this to people from outside your network. Your Headlines box directly followed by the Summary. As you can see this is on the first screen so people viewing, your profile will be reading the important information that you've written in your Summary rather than the updates of activity taking place around your account.
There are two more settings in this section that I recommend that you adjust. The first is selecting who can see your connections. If we click on this the options are Your connection can see each other or Only you can see connections within your network. As mentioned before, people will always be able to see shared connections. If you're working within a competitive environment such as a consultant, you may wish to restrict the visibility of your connections so that only you can see the profiles of people you're connected to within your network. The other setting I recommend that you go to is Show/hide Viewers of this profile also viewed.
If we click on this, it's a checkbox, Display Viewers of this profile also viewed box on my profile page. I recommend unchecking this as frequently the profiles featured are those that have been seen from within your network, once again, reducing the privacy of the active profiles within your network. Other settings here include, Select what others see when you've viewed their profile and Change your profile photo & visibility. Under Email Preferences, these are mainly inbound and have less impact on your privacy. We'll cover these later in terms of efficiency so that you can reduce the amount of information you receive.
However, since these do not feature information going out from your account, we won't cover them here. Under Groups, Companies & Applications, if we click on this, we have Privacy Controls in the second column. We can Turn on/off data sharing with 3rd party applications. I recommend unchecking so that your data is not shared and saving these changes as well as managing settings for LinkedIn plug-ins on third-party sites. Again, unchecking and savings the changes for a high level of privacy. The other settings under Groups > Companies & Applications will aid more to inbound information.
Under Account > Privacy Controls include Managing Advertising Preferences where you can select not to have adverts on third-party website. Some further repeats of Settings such as Change your profile photo & visibility as well as customizing the updates you see on your homepage. The more closed your approach, the less other people will see of your content. This reduces their ability to share in your interests both to help you and to be helped by you. As your needs and ability to help others change-- such as when you're looking for a job or when you've recently started a new job--you may wish to share or restrict different parts of your information.
Settings can be adjusted as often as you like, and this allows for instant control of the visibility. These settings allow you to share when you want and have more privacy when you need it.
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