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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
In an effective profile, your work experience and education are not just strong effects. Using clear and effective keywords to define your professional background enables your profile to show up high in search results, to people looking for a match to their needs. We're going to see how detailed Work Experience, Education and Recommendation sections have been added to Kirk's profile. These sections provide the elements we traditionally see in a resume, and are the core business sections of a profile. Your Work Experience and Education are found beneath the Summary and Application Sections on your profile. To get to your profile, click on the Profile button, and come down to the Experience section.
This section should cover similar ground to your resume, but it will also allow readers to click through to the Company pages getting further background that's relevant to your work experience. These companies are now shown graphically, allowing brand association to become a part of your profile. Two recommendations are shown immediately beneath your Job positions. Wherever you have been given them, up to two recommendations will be shown immediately beneath each position. These include a brief summary as well as a link through to the person who has given the recommendation. The profiles of the people giving you recommendations should add authenticity and one or two recommendations per job is usually enough.
The Education section is usually used for college level and above, but free text can also be used to add earlier levels of education. Your universities may offer links through to their homepage or the opportunity to find other people who also attended that university, as well as a brief list of the activities and societies and dates you attended the universities. In addition to this formal education, you may also have received certificates, which can be shown in the Certification section, which is one of the optional sections you'd be allowed to add. This may include completion of a lynda.com course, that demonstrates your dedication to staying current, expanding your knowledge, and developing new software skills.
These detailed Experience and Education sections provide people who read them with the information about what you can do to help fill a job, or answer a question based on your knowledge and experience from work. These sections will influence how well people think you match their needs, and what makes LinkedIn more of a business platform than a personal platform. Other sections that broaden your background beyond job titles and duties should also be completed to give a fuller picture of your experience and abilities. But remember to keep consistent focus between all sections of your profile so they make sense when read together, and so that the whole profile meets your business or personal objectives.
If you're sending in a resume for a job position, you should also be prepared for the person to reference your LinkedIn account. Make sure that the dates and job titles match in both cases.
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