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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
The Highlight and Summary sections of your profile are the parts that everyone will see when they go into your profile as they show up at the top of the first screen. To get to these sections, click on the Profile button which is shown in the Navigation Bar at the top of your Home screen. Some parts of the Highlight section, which is this top box here, are compiled automatically as a summary of the information in your full profile. These include your name, your location, your industry, the previous companies you worked at and current companies you are at, your education, and some parts of your contact information. This section also includes a large photograph, which should be professional and represent your business style, choose this photograph very carefully.
The headline is also quite prominent and is very important in defining a personal brand. In Kirk's case, he is gone with a job title, but you may also want to consider using a personalized version. Try to use five words or less that describe you as a professional and identify your unique value. Job titles can be quite generic and do not necessarily make the best first impression. Within your work experience there will be links through to the companies, if the company profiles have been created already. The same would go for the Education, where you're linked either through to the Company page for that academic institution, or through the search that will enable you to find other members who attended that school or university.
There are buttons to Improve your profile, which will take you through to a web page, with option to edit your profile, as well as asking for recommendations, creating the profile in another language, and some public profile settings. Finally, in this top section we have a count of the number of connections, with a link through to the list of connections further down the page. When you exceed 500 first level connections this number will show up as 500+. Your Contact Information is hidden behind this button, which can best be seen by going into Edit the profile, to enable us to see all the options.
These include Email, IM, Phone, Address and so forth. We will go through these more in detail later. Beneath the Highlights box is an Activity box, which is automatically created by LinkedIn. Directly beneath this is the Background box, the first section of which is the Summary section. The text here will be written by you to describe your background and targets. It's the first section you can use to write detail about yourself, and both the content and grammar here will be very important. These top sections will almost always be read by people who open your profile, and such I recommend you spend time on these to make them as effective as possible.
Pay particular attention to the photograph, the professional headline and the Summary box.
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