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Up and Running with LinkedIn

Profile: The Highlights and Summary sections


From:

Up and Running with LinkedIn

with Richard Colback

Video: Profile: The Highlights and Summary sections

The Highlight and Summary sections of your profile are the parts that everyone will see when they go into your profile as they show up at the top of the first screen. To get to these sections, click on the Profile button which is shown in the Navigation Bar at the top of your Home screen. Some parts of the Highlight section, which is this top box here, are compiled automatically as a summary of the information in your full profile. These include your name, your location, your industry, the previous companies you worked at and current companies you are at, your education, and some parts of your contact information. This section also includes a large photograph, which should be professional and represent your business style, choose this photograph very carefully.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Profile: The Highlights and Summary sections

The Highlight and Summary sections of your profile are the parts that everyone will see when they go into your profile as they show up at the top of the first screen. To get to these sections, click on the Profile button which is shown in the Navigation Bar at the top of your Home screen. Some parts of the Highlight section, which is this top box here, are compiled automatically as a summary of the information in your full profile. These include your name, your location, your industry, the previous companies you worked at and current companies you are at, your education, and some parts of your contact information. This section also includes a large photograph, which should be professional and represent your business style, choose this photograph very carefully.

The headline is also quite prominent and is very important in defining a personal brand. In Kirk's case, he is gone with a job title, but you may also want to consider using a personalized version. Try to use five words or less that describe you as a professional and identify your unique value. Job titles can be quite generic and do not necessarily make the best first impression. Within your work experience there will be links through to the companies, if the company profiles have been created already. The same would go for the Education, where you're linked either through to the Company page for that academic institution, or through the search that will enable you to find other members who attended that school or university.

There are buttons to Improve your profile, which will take you through to a web page, with option to edit your profile, as well as asking for recommendations, creating the profile in another language, and some public profile settings. Finally, in this top section we have a count of the number of connections, with a link through to the list of connections further down the page. When you exceed 500 first level connections this number will show up as 500+. Your Contact Information is hidden behind this button, which can best be seen by going into Edit the profile, to enable us to see all the options.

These include Email, IM, Phone, Address and so forth. We will go through these more in detail later. Beneath the Highlights box is an Activity box, which is automatically created by LinkedIn. Directly beneath this is the Background box, the first section of which is the Summary section. The text here will be written by you to describe your background and targets. It's the first section you can use to write detail about yourself, and both the content and grammar here will be very important. These top sections will almost always be read by people who open your profile, and such I recommend you spend time on these to make them as effective as possible.

Pay particular attention to the photograph, the professional headline and the Summary box.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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