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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn also allows you to add additional information to your profile, such as websites, interests and groups. These add personality and depth to your personal brand beyond your work experience and accomplishments. This information comes in several sections. To get to these we are going to go to Profile and drop down to Edit Profile. On the right-hand side we can see that we can add Projects, Languages, if you speak another language such as Spanish, French or any other language you may have, Publications you may have written, and Organizations you may have joined. We can also add Honors & Awards, Test Scores, Courses and so forth. These are particularly important in broadening out.
For instance, the Test Scores and Courses give more detail than the classic university degree description. As we've seen before we can also add Certifications, such as the Certifications you get when you complete a lynda.com course. One of the other sections I strongly recommend paying attention to is the Skills & Expertise section. The top 10 skills that you list will be shown along with the people who have endorsed you for those skills. Beneath this the More Skills & Expertise will list a further 10, and if you have gone beyond that, a count, a total number of skills shown on your profile.
You should aim to spend approximately half an hour each day for the first two weeks in order to setup your profile fully, and bring it to state where it represents your current needs and ability to provide value both accurately as well as in a compelling way.
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