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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
To add visual elements and broaden your profile, you can use the professional gallery. I would like to demonstrate this using my own profile. If I come into Edit Profile I can see all the features required to both add and review the content. There are several sections that include the professional gallery; these include the SUMMARY section, your work experience and your education. To demonstrate adding content I want to take a look at how I would add something to my SUMMARY section. If you click on the link that looks like a square with a cross in the lower right-hand corner, this will open up a box that allows you to add a link.
Your content will need to be hosted online. At this stage you cannot pickup content from your desktop, so you'll need to come through to SlideShare, Box or one of the hosting programs that has this content online for you. Once you have added the link the information will be uploaded and you could also add a brief description. This content will now be featured on your profile, will be available for people to come in and review. To see how this will appear, we come into View Profile and click on any of the content. The professional gallery will open up, with the content you've clicked on at the top and all the other elements of content distributed throughout your profile shown at the bottom.
By clicking on any of these links the content will be featured in the top. Along with the link through to the rest of the content that may be hosted elsewhere online. Featuring relevant content in your profession gallery will improve your visibility in searches as well as demonstrating your technical, creative, artistic and professional skills. The majority of your profile is text-based and this one of the few sections we can show off your visual communication skills, it can also be used for uploading dissertations, papers and written content, demonstrating your expertise and thought leadership in your specific industry or topic area.
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