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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
To continue editing your profile, go up to Profile and down to Edit. We're going to add a summary for Roger. The summary section is shown within the background. It is one of the sections where we can write your own description of yourself. To define your brand you should use carefully selective keywords that will raise your profile's visibility. And as this is one of the first sections that will be seen and shows up on the first screen of most people's computers when they look at your profile, it will be a part that plays an influential role in the success of your profile. Many people will glance through this section quickly to see if there are matches to their interest of jobs or the expertise they're seeking before reading more of your profile further down the page or moving on to another profile.
So ensure you spend the time on this and adjust it as needed so that it can be effective for you. I'm going to add a summary here that includes a section at the bottom of specialties. This is where I've added some keywords to help the profile rank more highly in search. You should start with the most important things you want someone to know about you. Talk about your accomplishments, not job titles or duties. You can also use this section to rebrand or be aspirational if you're currently seeking opportunities that are not represented in your experience below. With this section, you should always keep your goals in mind.
Your past will be covered by your work experience and education. Remember to stay professional and avoid hype or sales. This section should be like an elevator pitch. Close to what you would say as an answer to the question, tell me little about yourself, that often starts an interview or makes up the first few seconds of meeting with somebody new.
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