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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Once you've completed this course, by finishing your profile and building your network, I strongly suggest you work with some other platforms to create additional information that can be shared on your profile. This might include building and maintaining a blog. lynda.com has very good courses that will help you with platforms such as WordPress, Blogger, Drupal, and Joomla! You can also take some of the courses on Google or PowerPoint. Once you have some presentations prepared, upload these to SlideShare or share them directly on your profile in the Professional Gallery.
You can also request to join the lynda.com network on LinkedIn, to share your experiences with others. If you've completed courses on lynda.com, I also recommend that you add these as certificates with the Certification Name, lynda.com and Certificate Number shown. Be proactive in strengthening your network. The best time to prepare for a career change or look for a job is while you are still working. Develop a deeper understanding of the people in your network by taking any opportunity to meet with these people in person. For instance I use LinkedIn has a business research and networking tool and as a result of this, when I'm traveling on business, I frequently take the opportunity to meet with some of the contacts that I've made using LinkedIn.
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