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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
A strong network of contacts is incredibly important for an effective job search. However, they need to be in the correct locations and industries to help you. For instance, if you're running a service-based company such as personal tax preparation, but are planning to move your office to another location some distance away, you may need to start building a network in the new location to create better opportunities in advanced of arriving there. Or if you're switching careers, and want to find opportunities in a new industry, you should focus on building contacts that are already within that industry, who can help you to transition and support your job search. You networks start out with 1st degree connections which we can get to by coming up to Contacts and down to Connections.
This is a complete list of your 1st degree connections. We're going to want to refine this by Location. If we select Santa Barbara, we can choose a particular candidate and by clicking on them in the first column and selecting their name in second column, we'll come through to the full profile. I'm not going to be endorsing this candidate today. I simply want to review their profile. So I'm going to come across and down to take a look at their network. Again, I'm interested in locations. So if I come down to the Location, I can look and see if their network is in the area of particular interest to me.
This is a quick way of looking through their network of connections, rather than going through the complete list of connections, seeking out locations one by one. These connections are my 2nd degree connections and in order to be able to access their networks in turn, I'll need to convert these 2nd degree connections to 1st degree connections so I can communicate directly with them and gather their insights and support in my job search over the next stage of my business development. A another way of looking at 2nd degree connections is to come back to the Home page, across to the right-hand side of the page and down slightly, to the summary of my LinkedIn Network.
If you click on the second number, which is the New people in the network, this will bring up a list of my complete network. I'm going to focus on the 2nd degree connections. So I'll unclick the box for 1st degree and Group Members. Again I'm interested in Santa Barbara, so I'll select this from the locations. And now, I have a list of all the 2nd degree connections in this location. In each case, there will be a shared connection who is the 1st degree connection who connects me to them and I can use that 1st degree connection to provide the introduction or contact them directly if I have their email address or share a group or work history in common.
By deliberately selecting locations or industries, I can grow my network in the area I most need it. You should go through this process of assessing the strength of your group in industries and locations on a regular basis to ensure that it's growing and focused in the areas and industries that match your current or future needs.
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