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Up and Running with LinkedIn

Monitoring your network stats to know where to make adjustments


From:

Up and Running with LinkedIn

with Richard Colback

Video: Monitoring your network stats to know where to make adjustments

A strong network of contacts is incredibly important for an effective job search. However, they need to be in the correct locations and industries to help you. For instance, if you're running a service-based company such as personal tax preparation, but are planning to move your office to another location some distance away, you may need to start building a network in the new location to create better opportunities in advanced of arriving there. Or if you're switching careers, and want to find opportunities in a new industry, you should focus on building contacts that are already within that industry, who can help you to transition and support your job search. You networks start out with 1st degree connections which we can get to by coming up to Contacts and down to Connections.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Monitoring your network stats to know where to make adjustments

A strong network of contacts is incredibly important for an effective job search. However, they need to be in the correct locations and industries to help you. For instance, if you're running a service-based company such as personal tax preparation, but are planning to move your office to another location some distance away, you may need to start building a network in the new location to create better opportunities in advanced of arriving there. Or if you're switching careers, and want to find opportunities in a new industry, you should focus on building contacts that are already within that industry, who can help you to transition and support your job search. You networks start out with 1st degree connections which we can get to by coming up to Contacts and down to Connections.

This is a complete list of your 1st degree connections. We're going to want to refine this by Location. If we select Santa Barbara, we can choose a particular candidate and by clicking on them in the first column and selecting their name in second column, we'll come through to the full profile. I'm not going to be endorsing this candidate today. I simply want to review their profile. So I'm going to come across and down to take a look at their network. Again, I'm interested in locations. So if I come down to the Location, I can look and see if their network is in the area of particular interest to me.

This is a quick way of looking through their network of connections, rather than going through the complete list of connections, seeking out locations one by one. These connections are my 2nd degree connections and in order to be able to access their networks in turn, I'll need to convert these 2nd degree connections to 1st degree connections so I can communicate directly with them and gather their insights and support in my job search over the next stage of my business development. A another way of looking at 2nd degree connections is to come back to the Home page, across to the right-hand side of the page and down slightly, to the summary of my LinkedIn Network.

If you click on the second number, which is the New people in the network, this will bring up a list of my complete network. I'm going to focus on the 2nd degree connections. So I'll unclick the box for 1st degree and Group Members. Again I'm interested in Santa Barbara, so I'll select this from the locations. And now, I have a list of all the 2nd degree connections in this location. In each case, there will be a shared connection who is the 1st degree connection who connects me to them and I can use that 1st degree connection to provide the introduction or contact them directly if I have their email address or share a group or work history in common.

By deliberately selecting locations or industries, I can grow my network in the area I most need it. You should go through this process of assessing the strength of your group in industries and locations on a regular basis to ensure that it's growing and focused in the areas and industries that match your current or future needs.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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