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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
The individual settings for each section of LinkedIn are usually managed when that part of your profile is activated. However, as your LinkedIn strategy changes over time, so should your settings. These can all be accessed from the Settings option and should be reviewed each time a significant change in your focus occurs or at a setting default of every few months to ensure that the information you share and receive is still appropriate to these targeted needs. To get to Settings come across to your name and down to the Settings link, you may be required to reenter your Password.
Several of the setting links are replicated, but we'll go through the four tabs at the bottom to identify the key settings that you wish to focus on. Within the Profile tab the key settings for most people are turning on and off Activity broadcasts. When you wish to have more activity within your profile, such as at the time when you are changing jobs and want to have high visibility, you may wish to let people know when you're making changes, recommendations or following companies. You may also wish to update who can see your activity feed once again to create greater visibility.
You'll also want to manage your Public Profile to ensure that when you're actively seeking a job, or trying to build your network, as much information as you feel comfortable with is publicly available, so people can read through your profile, and find points of common interest or areas of expertise that match the job requirements. Under the Email tab you may wish to adjust the types of messages you're willing to receive. To increase your availability for messages as well as demonstrating to people the kinds of opportunities you are interested in and advice to people who wish to contact you so that they can be most effective.
You can also adjust the frequency of emails, selecting from these categories to receive Individual Emails, Weekly Emails or times when you don't have an active search or active need for this communication, eliminating these emails entirely. In the Groups, Companies & Applications section you may wish to select the group display order so that groups that you wish to feature more prominently in your profile are shown towards the top, as well as selecting Member Settings to hide the Group Logo on your profile or make it visible, depending on its current relevance to you.
You can also set a frequency of group digest emails, again on a daily or weekly basis or eliminating these emails entirely. These group email preferences are separate to the email preferences you would have set in the prior tab. On the Account tab you may wish to customize the updates you see on your home page so that you receive more focused content that you can read through on a daily basis without having to go through additional information that may not be currently relevant here.
You can also send this information through an RSS reader so that you can read it on another platform where you may have additional streams and information being delivered already. As you adjust these settings you'll need to find a balance with the inbound information between receiving too much and not being able to review it effectively and receiving too little and missing out on information that may be relevant to your current focus. With your outbound information, information coming from your profile and being shared, you'll need to find a balance between protecting this information and your privacy and reducing the effectiveness of your profile to represent your interest and brand.
Your selection settings will change, depending on whether you are new to an industry or area and are looking to use your account to find a job, or whether you're seeking to built your business and personal brand from a more established position.
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