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Up and Running with LinkedIn

Managing your group


From:

Up and Running with LinkedIn

with Richard Colback

Video: Managing your group

In the early stages of your group, it will need to be actively managed to insure that the tone and content are in line with your objectives. If you are a group owner or manager, you'll see an extra Manage tab on the navigation bar. Come up to your Groups and click on the link to the particular group that you wish to manage. Towards the end of the links is the Manage link. I'm going to cover the most important of these settings, as not all of them will be required on a regular basis. If you've selected to review submissions before approving them and publishing them, you should make sure you come into your Submission Queue and review any posts that have been put there by members everyday or two.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Managing your group

In the early stages of your group, it will need to be actively managed to insure that the tone and content are in line with your objectives. If you are a group owner or manager, you'll see an extra Manage tab on the navigation bar. Come up to your Groups and click on the link to the particular group that you wish to manage. Towards the end of the links is the Manage link. I'm going to cover the most important of these settings, as not all of them will be required on a regular basis. If you've selected to review submissions before approving them and publishing them, you should make sure you come into your Submission Queue and review any posts that have been put there by members everyday or two.

So this information is quickly passed through and will become an active discussion, promotion or job in your groups' board. If a problem has been noted with one of the submissions, it may have been moved to the moderation queue. These flags are usually created by other members of the group, who may deem the content to be inappropriate or miscategorized, either in discussion area as a promotion, or one of the other areas as a job, and you'll have the option to move the content, delete the content, or clear the flags. They may also be requests to join and, once again, these should be dealt with on a daily basis or at least every other day, so that members are rapidly allowed to join your group and become active.

The majority of the settings that we'll focus on occur within the group settings and these are settings that you'll not have selected, when you initially setup the group, but will need to be refined to match your strategy. For instance allowing the creation of Polls or restricting this to moderators and managers. Allowing promotions, or once again restricting them and allowing the jobs features or restricting this. You can also allow LinkedIn to do some of the work for you by allowing it to move jobs automatically out of the discussion area to the jobs area, or removing content that's been consistently flagged as inappropriate.

You can also adjust the permissions allowing members to group to post in various different sections, or opening it up for others on LinkedIn to contribute. You may also wish to set some restrictions so that new members to the group, or to LinkedIn, or those with very few or no connections undergo more moderation than those who are already established within the group, LinkedIn, or within their profile. Finally, amongst these settings you can open up your membership, so that any member on LinkedIn can join the group without approval from you or your managers or restrict this, so that some level of approval is required.

Once your group has reached a certain size, it may also make sense to setup Subgroups. The process for doing this is very much like the process that you undertook for setting up the initial group, requiring a logo, a subgroup name, type, summary, description and website, as well as additional settings related to the access to the group. This allows the larger groups to break off into very focused topics of conversation. At present you are allowed up to 20 subgroups. One of the best ways of deciding on of the subgroups is to assess the demographic of your group, using the Group Statistics.

This will allow you to create relevant content for the members and target any gaps. Once the group has established and follows your initial targets rules can usually be adjusted to allow people to participate and contribute more freely. The restricted settings that you initially set to allow you to moderate the focus and activities of group would have allowed you to build the clearly defined an internally supported culture. However this typically requires a great deal more attention and in the long-run limits its value to the members. Adjusting your settings to allow more flexibility and freedom within your group opens up new areas of conversation and engages a wider number of your members in active roles.

If you initially selected your group as a Members-Only group, you may accomplish this by switching to an open group. However, you should be aware that open groups are not allowed to switch back their status to a Members-Only group.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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