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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
The total number of people you can reach within your network is an easy way to gauge the potential of this network in general. But whether it's effective depends on if the people are in the right place, regional access, or industry, industry access, to help you to connect to the right person or help you to find the right information. You can see your network summary in several places. If we come down and across to the second number under LinkedIn Network, which indicates new people in your network, we can click on this link to bring us through. This is the most detailed summary of your network as you have a large number of filters here including the degree of connection, a list of locations for your connections, and a detailed list of the industries.
This screen is particularly useful if you select to view 2nd Degree Connections by unchecking the 1st Degree Connections and Group Members. I can now focus on converting people who are relatively close to my network, to being direct connections. If I start with the people who have the most existing connections, as they become first-level collections, their direct connections become my second-level connections and my network will go grow much faster. To see this graphically, go to your Profile, and come down to View Profile. Again, if we page down, and come across to the right-hand side, your network is now showing graphically, with a series of 10 circles, the largest one in the middle representing the company in which you have the largest number of connections, and 9 further circles on around it, indicating other companies where you also have connections.
Within this part of your profile, you also have the opportunity to select from the dropdown for Company, School, Location, or Industry wheels. Of these two, the most important are Location and Industry, as these indicate if the people are in right place, and the right industries for you. By quickly reviewing where people are currently working, you can identify whether your network is most likely to be effective for you. Are your contacts in the locations where you want to work or build your business? And are thay working in your target industries, or industries where you may wish to move in the next stage of your career? Stepping back from the detail of individual profiles, and looking at your network as a whole is a very useful way of working at whether it reflects your needs in the future, and is aligned with your LinkedIn strategy.
Having a strong presence in your current geographical area and industry are useful if you wish to stay there. But if your horizons have stretched where you anticipate a change in your needs from a network, you should start to build the network into the new area as soon as possible.
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