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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn is the world's largest online business network and the use of the Jobs section for posting and seeking opportunities has grown especially strong with thousands of jobs posted. The speed and ease which candidates can be found in a Keyword Search and the ability for people to make themselves available to be found by using these keywords has enabled LinkedIn to take a very strong role for both jobseekers and recruiters. In particular, the vast database of information on potential candidates has attracted recruiters and company HR Department Mangers who use LinkedIn for identifying potential candidates.
This has meant that in addition to the jobs actually posted on LinkedIn, a vast number of positions are being recruited for and filled by recruiters seeking passive candidates. LinkedIn is also a great source of insight on companies with over 2.5 million company pages existing, offering an excellent way to find connections internally who can help with professional advice, development of business opportunities as well as insights on job postings in their areas. Within the Jobs section we can see a number of tabs, the Jobs Home, Saved Jobs, Searches and Advanced Searches.
By default you come through to the Jobs Home, where you can enter your search for jobs using either a Job Title, Keywords or Company Name. Under the Saved Jobs tab are the jobs you've already saved from previous searches. You can also save the searches themselves, so you can new results on a weekly basis or monthly basis depending on how you select the settings. Under the Advanced Search you can go in using Keywords and filter down by Location, Titles, Companies and so forth. Under the Companies tab is the Companies Home. You can also search for companies here, using the Company Name, Keywords or Industry as well as going into more detailed search under Search Companies, which can be refined by filters such as where the location of the headquarters are, the Industry, Company size and so forth.
You may also choose to Follow Companies, and the companies you follow are shown under the Following tab. This allows to have quick access to all the companies of interest on a single page. By using a company email address your profile will automatically be linked to that company's LinkedIn Homepage. And you'll be listed as one of the people within that company. Access to the broad range of job postings and visibility to recruiters who are looking to fill open positions are a core part of the value you can receive from LinkedIn. Company pages are also great source of insights for either ongoing business networking or finding inside connections when actively seeking a job.
In many cases, the most effective time to build your knowledge of opportunities and connections within companies in your focus area is before you have the direct need.
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