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LinkedIn for Business

with Viveka von Rosen

Video: Welcome

Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.
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  1. 1m 6s
    1. Welcome
    2. What to know before starting this course
  2. 5m 33s
    1. Understanding the LinkedIn ecosystem: Company Pages and profiles
      1m 39s
    2. How professionals are using LinkedIn
      1m 20s
    3. Knowing your audience
      2m 34s
  3. 17m 42s
    1. Introducing advanced search
      3m 1s
    2. Boolean searches
      4m 16s
    3. Saved searches
      1m 6s
    4. Lurking effectively on LinkedIn
      3m 36s
    5. Using Who's Viewed Your Profile
      4m 27s
    6. Using the You Recently Visited tool
      1m 16s
  4. 17m 6s
    1. Introducing connections
      1m 28s
    2. LinkedIn connections best practices
      1m 17s
    3. Using notes and reminders
      3m 21s
    4. Advanced tagging and sharing techniques
      2m 25s
    5. Using update and messaging campaigns
      2m 30s
    6. Using the Who's Viewed Your Updates tool
      2m 1s
    7. Leveraging groups
      4m 4s
  5. 20m 18s
    1. Introducing Company Pages
    2. Creating your Company Page
      6m 5s
    3. Creating copy that drives visibility and sales
      3m 20s
    4. Creating Showcase Pages
      4m 0s
    5. Using imagery for impact
      3m 50s
    6. Managing your pages
      2m 7s
  6. 22m 4s
    1. Understanding elements of engaging updates
      1m 3s
    2. Creating engaging updates
      7m 31s
    3. Managing updates with third-party tools
      2m 40s
    4. Analyzing updates and campaigns
      3m 52s
    5. Marketing your page on LinkedIn
      4m 50s
    6. Marketing your page outside of LinkedIn
      2m 8s
  7. 8m 36s
    1. Using Career Pages and job posts
      3m 18s
    2. Leveraging personal profile updates
      2m 56s
    3. Using search and outreach for recruiting
      2m 22s
  8. 1m 19s
    1. Next steps
      1m 19s

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LinkedIn for Business
Video Duration: 0s 1h 33m Beginner


View Course Description

Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Join expert Viveka von Rosen as she explores LinkedIn's many professional uses. She shows how to create a great company page, develop content that engages a target audience, and expand your visibility and engagement even further with LinkedIn's sponsored updates, ads, groups, InMail, and more. The final chapter is a bonus for recruiters looking to find just the right job candidates through LinkedIn. So start watching and learn how to grow your company and expand your visibility online with this great business-promotion tool.

Topics include:
  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Using the Who's Viewed Your Profile and You Recently Visited tools
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  • Creating engaging updates
  • Marketing your LinkedIn page
  • Recruiting with LinkedIn


I'm Viveka von Rosen, and welcome to LinkedIn for Business. You know, LinkedIn is more than just a glorified Rolodex. It's more than just a job seeking site. And even though it's a social media site, it is different than Facebook. We'll be taking a look at how to establish your audience on LinkedIn. And find and engage with exactly the right prospects, candidates and partners. We'll examine how to establish your corporate or business presence with company and showcase pages. And how to meaningfully engage with your new audience, to grow your visibility, personal or company brand.

Do more business and make more money. Over the past seven years as a LinkedIn consultant and trainer I've learned what to do, but more importantly what not to do, to get results. So, let's get started.

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