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Leverage LinkedIn to promote your business, foster community in your field, and attract talent. Learn how in this course with business strategist Richard Colback. Richard begins with a look at setting up a basic business profile and then walks you through promotion activities, group creation, and best practices for recruiting and hiring talent.
He also shares smart strategies you can employ to keep your company profile up to date and how to implement a LinkedIn use policy that works for you and your employees. The course wraps with a look at integrating with other platforms and accessing the application on the go.
(music playing) Hi, I'm Richard Colback and welcome to LinkedIn for Business. In this course, we'll look at how you and your company can effectively leverage LinkedIn's company pages, your employees' professional profiles, and the information from its vast database of potential customers, employees and partner's profiles. I'll start by showing you how to set up your company page. Then show you how to use your company page and employees profiles to market, advertise, and attract talent to your business.
We'll see how to create a job post using the paid job section and the corporate recruiter account. Plus how to select the most appropriate account level and type for different employees' functional areas. Now, let's get started with LinkedIn for business.
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