Start learning with our library of video tutorials taught by experts. Get started

LinkedIn for Business

LinkedIn for Business

with Richard Colback

Video: Welcome

(music playing) Hi, I'm Richard Colback and welcome to LinkedIn for Business. In this course, we'll look at how you and your company can effectively leverage LinkedIn's company pages, your employees' professional profiles, and the information from its vast database of potential customers, employees and partner's profiles. I'll start by showing you how to set up your company page. Then show you how to use your company page and employees profiles to market, advertise, and attract talent to your business.
Expand all | Collapse all
  1. 18m 7s
    1. Welcome
      47s
    2. Showcase of a company profile page
      4m 28s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 17m 43s
    1. What is LinkedIn?
      3m 18s
    2. Understanding how large and small businesses use LinkedIn
      4m 33s
    3. Understanding how consultants and nonprofits use LinkedIn
      6m 19s
    4. LinkedIn sources and uses of data
      3m 33s
  3. 22m 36s
    1. Elements of a company page
      4m 22s
    2. Preparation
      2m 52s
    3. Setting up a company Home tab
      4m 42s
    4. Setting up a company Careers tab
      4m 19s
    5. Setting up company products and services
      3m 44s
    6. The Insights tab
      2m 37s
  4. 27m 59s
    1. Business, Plus, and Executive
      7m 29s
    2. Talent Basic and Talent Finder
      3m 27s
    3. Recruiter and Talent Pipeline
      11m 5s
    4. Sales Navigator and Sales Executive
      5m 58s
  5. 48m 4s
    1. Marketing on LinkedIn
      6m 28s
    2. Participating with groups and communities
      6m 45s
    3. Advertising
      7m 49s
    4. Using keywords in your company profile to increase visibility
      4m 56s
    5. Building a following
      5m 29s
    6. Using Follower and Page Insights
      5m 2s
    7. Leveraging search engines
      4m 21s
    8. Getting recommendations for your business
      4m 15s
    9. Translating your page into other languages
      2m 59s
  6. 27m 27s
    1. Careers and talent
      3m 50s
    2. The Jobs section and group job posts
      4m 25s
    3. Recruiter job posts
      5m 47s
    4. Candidate profiles
      6m 16s
    5. Etiquette
      5m 22s
    6. Integration of talent
      1m 47s
  7. 9m 10s
    1. Engaging with followers
      3m 47s
    2. Coordination of the company page
      2m 33s
    3. Setting a social media policy
      2m 50s
  8. 15m 47s
    1. Viewing on iPad, iPhone, and Android
      10m 11s
    2. Integrating with a website and other platforms
      5m 36s
  9. 1m 59s
    1. Next steps
      1m 59s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
LinkedIn for Business
3h 8m Appropriate for all Jun 14, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Leverage LinkedIn to promote your business, foster community in your field, and attract talent. Learn how in this course with business strategist Richard Colback. Richard begins with a look at setting up a basic business profile and then walks you through promotion activities, group creation, and best practices for recruiting and hiring talent.

He also shares smart strategies you can employ to keep your company profile up to date and how to implement a LinkedIn use policy that works for you and your employees. The course wraps with a look at integrating with other platforms and accessing the application on the go.

Topics include:
  • Understanding how large and small businesses use LinkedIn
  • Setting up a company profile with careers and services pages
  • Participating with groups and communities
  • Advertising on LinkedIn
  • Using keywords to increase visibility
  • Translating your page
  • Adding job posts
  • Reviewing candidate profiles
  • Engaging with followers
  • Viewing LinkedIn on iPad, iPhone, and Android devices
Subjects:
Business Online Marketing Social Networks
Software:
LinkedIn
Author:
Richard Colback

Welcome

(music playing) Hi, I'm Richard Colback and welcome to LinkedIn for Business. In this course, we'll look at how you and your company can effectively leverage LinkedIn's company pages, your employees' professional profiles, and the information from its vast database of potential customers, employees and partner's profiles. I'll start by showing you how to set up your company page. Then show you how to use your company page and employees profiles to market, advertise, and attract talent to your business.

We'll see how to create a job post using the paid job section and the corporate recruiter account. Plus how to select the most appropriate account level and type for different employees' functional areas. Now, let's get started with LinkedIn for business.

Find answers to the most frequently asked questions about LinkedIn for Business.


Expand all | Collapse all
Please wait...
Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed LinkedIn for Business.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked