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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
There are now over 1.5 million groups on LinkedIn. These groups provide you with a way to display your interest in a certain industry, professional group, functional area or academic affiliation. They are easy to join and once you remember the group logo will be listed in your profile. This is a brand builder, as it connects your personal profile with a focus area and members that are part of the group. You can also select which groups to show in your profile. This allows you to join groups to gather information and keep those memberships hidden as well as joining groups that you want to display and will be part of your personal brand.
You should join and display groups that are aligned with your primary purpose for being on LinkedIn. When viewed together these groups, combined with your work and educational background, tell the unique story that indicates where you may be able to provide expertise and knowledge to others. Make sure you support your interest in these groups elsewhere in your profile through use of keywords. The interest section, updates or presentations in the apps to create a broad tie-in and the reason why you chose to join them. Changing the visibility of groups will be covered in the settings video. You can look for groups by going to Groups Directory where you can search the current groups based on keywords, categories and languages, which will narrow down appropriate groups.
I am going to search for open groups where discussions remain visible to non-members. Within many groups you may still require approval by a group owner or manger before you're admitted as a member of the group itself. Closed groups require you to be accepted by the group manager or owner before you can participate in the group itself. If I search with the keyword 'education,' I could review the groups based on how many discussions and how many members they have. I can also go into view the group, by clicking on the button on the right-hand side coming across to More and there the Group Profile will allow me to review the brief description of the group.
On the right-hand side is information about when the group was created, the type of group and how many members it has, as well as some group statistics. If I click the button to join the group this membership is pending approval, but I can adjust the settings here. These settings include showing the group logo, frequency of information that I'll receive from the group and whether I'm open to receiving messages from other members of the groups. This same settings screen can be accessed later on, again, we'll discuss this in the settings videos. The right groups will not be solely determined by the number of members. Some groups maybe worth joining to build your visibility to key members who are active in that community.
Groups maybe small, but highly active in discussions or job postings. In order to broaden your profile with groups, you should identify the business and personal goals you want to achieve in this part of LinkedIn before you search or select the groups to join. These objectives may change over time, and so typically the list of groups you're a member of will also adjust accordingly. Groups are independent of your current or past work expense, so will enable you to build your personal brand and demonstrate engagement in new areas of business, which is particularly important if you're changing focus in your career or entering a new industry.
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