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Up and Running with LinkedIn

Joining groups


From:

Up and Running with LinkedIn

with Richard Colback
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

Video: Joining groups

There are now over 1.5 million groups on LinkedIn. These groups provide you with a way to display your interest in a certain industry, professional group, functional area or academic affiliation. They are easy to join and once you remember the group logo will be listed in your profile. This is a brand builder, as it connects your personal profile with a focus area and members that are part of the group. You can also select which groups to show in your profile. This allows you to join groups to gather information and keep those memberships hidden as well as joining groups that you want to display and will be part of your personal brand.

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Joining groups

There are now over 1.5 million groups on LinkedIn. These groups provide you with a way to display your interest in a certain industry, professional group, functional area or academic affiliation. They are easy to join and once you remember the group logo will be listed in your profile. This is a brand builder, as it connects your personal profile with a focus area and members that are part of the group. You can also select which groups to show in your profile. This allows you to join groups to gather information and keep those memberships hidden as well as joining groups that you want to display and will be part of your personal brand.

You should join and display groups that are aligned with your primary purpose for being on LinkedIn. When viewed together these groups, combined with your work and educational background, tell the unique story that indicates where you may be able to provide expertise and knowledge to others. Make sure you support your interest in these groups elsewhere in your profile through use of keywords. The interest section, updates or presentations in the apps to create a broad tie-in and the reason why you chose to join them. Changing the visibility of groups will be covered in the settings video. You can look for groups by going to Groups Directory where you can search the current groups based on keywords, categories and languages, which will narrow down appropriate groups.

I am going to search for open groups where discussions remain visible to non-members. Within many groups you may still require approval by a group owner or manger before you're admitted as a member of the group itself. Closed groups require you to be accepted by the group manager or owner before you can participate in the group itself. If I search with the keyword 'education,' I could review the groups based on how many discussions and how many members they have. I can also go into view the group, by clicking on the button on the right-hand side coming across to More and there the Group Profile will allow me to review the brief description of the group.

On the right-hand side is information about when the group was created, the type of group and how many members it has, as well as some group statistics. If I click the button to join the group this membership is pending approval, but I can adjust the settings here. These settings include showing the group logo, frequency of information that I'll receive from the group and whether I'm open to receiving messages from other members of the groups. This same settings screen can be accessed later on, again, we'll discuss this in the settings videos. The right groups will not be solely determined by the number of members. Some groups maybe worth joining to build your visibility to key members who are active in that community.

Groups maybe small, but highly active in discussions or job postings. In order to broaden your profile with groups, you should identify the business and personal goals you want to achieve in this part of LinkedIn before you search or select the groups to join. These objectives may change over time, and so typically the list of groups you're a member of will also adjust accordingly. Groups are independent of your current or past work expense, so will enable you to build your personal brand and demonstrate engagement in new areas of business, which is particularly important if you're changing focus in your career or entering a new industry.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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