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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
In order to be most effective in using your time and presence in LinkedIn groups, you will need to adjust your settings and participation in specific groups as your business and personal interests change. For instance, if you're looking for customers in a new industry, you may wish to change your membership and visibility to highlight the groups that focus on this area. In order to receive the most useful information from your groups, you can also change the frequency and type of messages you receive from each of them. Your initial group settings were selected when you signed up for the group. However, you can come back to the same settings screen by coming across to Groups, down to Your Groups, and selecting the individual group that you wish to change the settings for.
You can do this by coming either to the icon or across to the link. This will bring you into the Group screen. If we come across to More and down to your Settings, this is the original screen you would have seen when you signed up for the group with the same options for Group Settings. You can choose to display or hide the logo on your profile. You may wish to display the logo if it's an industry you want to be prominent in your profile, or hide it if it's one that you're researching. You can select your email addresses including adding new email addresses that may not be on your new profile at present.
The next four settings relate to how much information you receive; a new email for each new discussion, in active groups this can be hundreds a day, the digest of all activity for the group, on a weekly or daily basis, allowing the group manager to send you an email, and allowing other members of the group to send you messages via LinkedIn. I recommend allowing the group manager to send you email and allowing members of the group send you messages at a very minimum as the number of emails you receive will be very few and the value most likely quite high. To get to general settings for all of your groups, come down across to the Account Settings link and click on this.
Before you do this, remember to save any changes if you've made them above. You can save the changes by clicking on the Save Changes button below the Settings box. When you click on the link, you maybe asked to sign in again. If not, this is the screen you'll see. Updates you'll see on your homepage. In order to get to the group settings here, I am going to have to scroll down a bit. There are two group settings; groups your connections have joined or created and discussions from groups. You can also select how many updates to have on the homepage. In a very large network, I suggest unticking this box, otherwise you will be receiving a lot of updates on a daily basis as well as this one.
However, when you start out, and you're only a member of a couple of groups, these kind of prompts can be quite useful. Again, save changes. As you can see we've come back to the Settings screen. Other group settings can be found by clicking on the link here, where you can Select your group display order, View your groups, once again, Set the frequency of group digest emails and Turn on/off group invitations. We came to the Settings screen through an individual group. However, you can also reach the Settings screen at anytime; for instance, from the home screen, by coming across to your name, and down to Settings, and once again, selecting groups, or the account for updates.
Your settings are private, and cannot be seen by other members of the group or the group manager. Groups are great source of information for you and provide one of the best ways to connect with new people outside your current network. I recommend that in an active account, you join up to 20 groups. You don't have to display all the logos on your account, but ensure that you participate and manage these group settings over time to keep them relevant to your goal.
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